Anu Subramanian
Analyst · Morgan Stanley.
Yes. So we are not right now going to sort of break out specific numbers for Bumble App. We'll obviously give that when we provide formal guidance. Like I've said, Lauren, I think Bumble Apple still be the major driver for growth next year. So that is expected. And again, paying users within Bumble App will be a large function of where the growth comes from. With respect to our spend philosophy, like I said, we do want to -- and we've committed this since we've been public we are committed to expanding our long-term margins and you've seen us do that this year. And next year, we want to expand our margins at least by 100 basis points. When as you think about our areas of spend, our philosophy next year, especially given the larger macro environment is going to be around leaning into areas that are critical for the growth of our business. Think about investing areas of product and technology that we really need to beef up on such as whether it's AI, machine learning, data engineering, things like that. So you will see us continue to invest in specific pockets of the business where we want to lean in. On the marketing side, obviously, international growth, like Tariq was just saying, is still a huge pillar and a big driver of revenue for us. So you will see us spend money there but we are also taking a very hard look at every area of spend within marketing to make sure that each dollar that we spend is meeting the high thresholds we have for ROI returns, roads, et cetera, et cetera. So this is definitely a line item that we want to see leverage on next year but it's also a line item where you will see us spend money on, especially in areas that we want to grow and invest in. And largely -- and then finally, we've built up, obviously, our infrastructure since we've gone public. So we feel pretty good about being largely built out. We still have a few pockets where we need to invest in. But as you think about G&A, that's also another area where we are looking to create leverage next year. And the final thing I will say is, obviously, given what's happening in the world, the bar for growing headcount next year and still funding anything within the company is going to be very, very high. And we expect that our growth in headcount will be much lower than what we've seen in the past. I mean we are still very much focused on investing in the right areas. But again, the bar that we are applying to the company and to ourselves is going to be very, very high. So again, I look forward to providing more specific information in a few months.