Gleb Budman
Analyst · Oppenheimer and Company. Please go ahead
Thank you, James, and thanks to all of you for joining us. At Backblaze, we are incredibly passionate about our mission to make it astonishingly easy to store, protect and use data. Given the ever-growing importance of data to businesses and consumers alike, and the high cost and complexity of traditional cloud providers, we are seeking to aggressively scale our B2 cloud storage business to provide an easier, more cost effective solution at a time when it is needed most, when businesses are feeling the pain of runaway cloud infrastructure costs. Today we have over 500,000 customers and have two cloud service offerings that operate on our storage cloud platform. First, our B2 cloud storage service provides developers, IT personnel, and others with cloud storage that is dramatically easier to use, and is one fifth the price of Amazon S3 and others. Second, our computer backup service provides unlimited cloud backup for laptops and desktops for companies and individuals. While our computer backup business remains the larger of our two cloud service offerings at the moment, our strategy and increasing investments center around capitalizing on the approximately 100 billion total 2025 market opportunity for B2 cloud storage, based on projections from IDC and company analysis. 2022 was a pivotal year for us, and was our first complete year as a publicly traded company and we are proud of what we have accomplished. We launched new products, new go-to-market motions, established key partnerships, and set up additional key functions to operate as a well-run public company. For products, we launched our B2 reserve cloud replication, a New East Coast data center region, and more. For go-to-market motions, not only did we scale our efficient self-serve motions, developer evangelism and partnership efforts, but we also created a new channel partner program sign new national resource and distributors, and landed the biggest customer order in our history, in our strategically important application storage category. And despite inflation recession fears and more, we grew total revenue over 25% year-on-year, group B2 over 45%, and B2 now makes up 41% of total revenue. Looking to the future, I’m especially excited about our role and position as a specialized cloud in supporting where the cloud is headed. Let me explain why, we believe the cloud has gone through three key phases. When we founded Backblaze in 2007, the cloud was in its infancy. This was Phase 1. Most people weren’t clear what cloud computing was or even if it was going to take root. The question from most businesses was, what is the cloud? That question defined the first phase of public cloud services. Fast forward to 2016, almost 10-years later, and Amazon had nearly 50% market share of public cloud services more than Microsoft, Google, and IBM combined. Amazon AWS generated over 12 billion in revenue that year. This was Phase 2 of the public cloud. The cloud was undeniably a thing and businesses saw the value of it, but by cloud, most people thought of Amazon AWS. This brings us to today in the future. Phase 3. Phase 3 is defined by the open multi-cloud. Internet, consulting from Deloitte recently published their U.S. Future of Cloud Survey Report, and it clearly supports the notion that multi-cloud is now the norm. Of the 500 senior cloud decision maker surveyed, 79% said they work with more than one cloud provider. Why? Businesses have internalized several key lessons about the cloud. First, the traditional cloud vendors are very expensive and attempt to lock customers in with egregious fees to retrieve their own data and use it. Second, specialized cloud providers like back boys offer best of breed services that are differentiated and valuable, in our case with dramatically lower cost, better ease of use, and free or low cost data transfer. Finally, there is a benefit from a resiliency standpoint of having one data held in more than one cloud. So in this third phase, what we are seeing is businesses clamoring for an open internet where customers are free to choose best of breed specialized cloud services, whether it is our partners, Fastly and Digital Ocean for networking and compute. Twilio for messaging and communications. Stripe for billing or Backblaze for storage. We believe storage is a critical component of the tech stack. And in fact, I would argue data storage is probably the most critical because none of these other things would exist, if you don’t have data. This is evidenced by many trends, the most recent being the explosion of generative AI, which requires data storage for models and creates data at scale. The importance of data continues to increase every day. And for AI, having scalable, cost efficient data storage is an important enabler. This new phase of the cloud makes us very excited for our future and we see a runway of growth for many years to come. Focusing on 2023, businesses are feeling the pain of inflation in the choppy economic environment and are looking to reduce costs, while maintaining the quality of their services. We believe that we are strongly positioned for such an environment as we can help businesses dramatically lower the cost of their infrastructure with cloud storage that is one-fifth the price of the traditional cloud providers. As evidence of our strong position, B2 grew 44% year-on-year in Q4, more than twice the growth rate of 20% for Amazon AWS. I will now focus on our current priorities and the recent developments that demonstrate our progress on these strategic imperatives. First, partnerships. As we have noted in the past, partnerships are a key part of our growth strategy. For B2, we know that at least one-third and likely significantly more of the data stored in B2 is coming to us as a result of partnerships. In 2023, we are investing to cultivate this important growth driver. We have two types of partners, technology partners and channel partners. Technology partners include what we previously called developer and alliance partners. This quarter, I would like to highlight two technology partners, Commvault and Telestream. Commvault is a well known backup and data services provider and their customers can use B2 as the cloud destination for their backups. Telestream provides a solution for organizations to handle media management. And their customers include 96% of the top U.S. broadcast station and groups and 82% of Fortune 100 companies. Those customers can now use B2 as the cloud destination for all that content. Turning to channel partnerships. We continue to scale this effort. As we have mentioned previously, our B2 Reserve prepaid storage offering is well suited for the channel. While still a new offering for us, B2 Reserve revenue nearly tripled quarter-on-quarter in Q4 and we continue to be excited by and focusing investments on the combination of channel and feature reserve. Second, we are continuing to cultivate our relationships with developers for application storage use cases, which we define as customers that use B2 Cloud Storage as the storage infrastructure for their SaaS, e-commerce or other business. We continue to make progress on this front and I will share another recent customer for example in a minute. In Q4, we also held our Annual Technology Day with thousands of registrants and over 60% growth in attendance over the prior year. Finally, I want to talk about our self serve go-to-market motion. As many of you know, self serve was the primary means of acquiring our customers for many years and drive significant efficiency in our customer acquisition approach. We have scaled the team focused on improving our self-serve funnel, and in January we have the best month of self-serve account creations in a year. While we have been historically successful in driving self-serve customers, we believe there is still significantly more opportunity to continue our success here and drive greater efficiency in our customer acquisition. Now I would like to share two new customers that highlight how B2 has helped drive their success. Let’s start with an application storage customer called Monument. Monument wanted to build an offering similar to Google Photos, but with a focus on privacy. They developed Monument Cloud, which uses advanced AI to build a cloud-based photo service built around their philosophy of privacy. Monument considered AWS, but realized they’d ultimately lose money if they built the infrastructure for Monument Cloud on AWS. While they started using initially free credits from AWS to develop their AI model, they ultimately chose to build their cloud infrastructure, using three specialized cloud providers, one for compute, one for photo thumbnails, and back boys for their overall storage cloud. Having done that, Monument Cloud has quickly become the company’s flagship offering, drawing 25,000 active users. Second customer I would like to highlight is another example of how a multi-cloud solution can save businesses money. Deltics is a pioneer in providing retail data to its customers, such as Unilever. With an infrastructure built almost entirely around AWS, Deltics began to have concerns about the cost of using S3. Deltics settled on using Amazon S3 for short term storage and moving long-term storage into back blades, which would reduce costs while keeping data accessible. Deltics believes that in 2023, they will have saved approximately $75,000 to $100,000 on their storage spend, thanks to leveraging backwards V2 and will continue to save into the future. Before I turn the call over to Frank, a final topic. We started the company 16 years ago, and it is now been over a year since the company went public, and over the past few years we have built out a great executive team. Recently, as one might naturally expect some of the founders and early employees of Backblaze have begun a smooth transition out of the company, each of them remains a part of the Backblaze family. And on behalf of all the employees of back boys, I want to say a big thank you to each of them for their contributions and we all wish them well in their future endeavors. I will now turn the call over to Frank Patchel, who can review the financial results of the quarter in more detail. Frank.