Michael Farkas
Analyst · Jennifer Wolford with Comstock Partners. Please proceed with your questions
I actually, I'm very happy you asked that question. It's a really important question because Blink is quite unique. When we talk about competition, yes, there are competitors, but there are none that are as vertically integrated as we are. And there are three different categories of EV charging companies; hardware vendors, hardware manufacturers, network companies, and owned and operate companies. And on the hardware side, you have the likes of BTC and Tritium and ABB and then you have network companies like Greenlots, which is now owned by Shell or Drives. And many other companies that provide both, like ChargePoint, SemaConnect and a couple of others. And then you have the owned and operate companies, Electrify America, EVgo. But we're the only one who does everything and there is a certain thing that you gain, certain knowledge experience that you have from site acquisition to host property and point of relationships, dealing with them all the information and data they need. Going out there and evaluating the site's themselves, doing the installations, maintaining and operating those charging stations and ultimately dealing with the customer who pays you for the service, the EV owner. That knowledge and that information that we've gathered from that stage of EV charging, we are able to incorporate into our hardware. And what we've done in our Level 2 AC charging stations has really changed the game. Our charging stations are much, much faster than our competitors. And while they try to build in obsolescence, we try to build out obsolescence. Why? Because we own the charging stations. So we make them a little bit better, we sweat a little bit more because we want them to last longer, because that's our model, our competitors really wanting to have to upgrade them, throw them in the garbage after a few years and buy new equipment. And we've designed this hardware for our own use. For us to own and operate in the field, to be very, very simple to maintain and install and very easy on interacting with the consumer, the end user, and having a tremendous amount of robust data that we could share with EV, host and owners. It's something about practical experience. And you could do it in the hardware, it's much more difficult to go design a piece of hardware when you're living in an ivory tower and don't know what it's like to install them and own them. And the same thing that we've done for Level 2 charging stations, we're now about to do with DC fast chargers and inductive charging stations. And we're going to integrate energy storage into these DC fast chargers and make it a very practical way to fuel your car because today using DC fast chargers is extremely expensive because the cost of electricity is a bit more because of the hardware costs, demand charges and others. But to answer your question, we're very unique. And because we offer multiple different business models, one is owning and operating them ourselves. Others are selling the hardware to the property owner/partner or partnering with them and doing what we call a hybrid deployment where we both contribute to that deployment. Our competitors have to walk out of the room, when one of these customers say, hey, I want to do this, and it's not something they do. And we're able to satisfy every single location because of our flexibility in deployment of hardware, and our models deploy hardware. And that's really what separates us from our competitors. Well, there's definitely competition. A lot of our, what we call competition, we collaborate with, in many ways, interoperability and other things. But the industry is really at its, I would say, embryonic phase, although we're about to embark on our 12th year of doing this, really we're at the beginning stage. If you look at the entire market, and the amount of charging stations that are needed in the future, we haven't even started.