Nima Ghamsari
Analyst · William Blair
Thanks, Crystal, and thank you all for joining us today. I'm Nima Ghamsari, Head of Blend, and I'm also one of the founders. And the last 2 months have been a very exciting time for Blend. We've grown our revenue quarter-over-quarter despite a national softening in mortgage volumes, which indicates that we are growing our customer base, expanding our customer relationships and diversifying our product offerings. We also executed a successful IPO in that time period, with strong investor interest and support, and so a special thank you to our customers and team members for helping us get through that milestone.
We believe that banking will look very different in the future than it does today, and it's that future that we're constantly moving towards and preparing for. We started Blend 9 years ago to take friction out of banking and make the process of getting a loan or opening a deposit account as easy as anything else that they would do online. And above all else, we wanted to bring simplicity and transparency to financial services.
But today, the banking industry still heavily relies on paper documents, making the approval process for these products slow, expensive and more susceptible to error and fraud. Many of you have likely had that experience personally, I know I have, opening accounts or getting a loan, visiting a branch, having to sign a stack of paper. And the good news is, with our help, our customer base is committing to making this a better experience for everyone.
We see a future of proactive finance where consumers receive personalized, data-based suggestions from their financial services firms, and that's focused on driving their financial wellness, the consumer's financial wellness. We predict that consumers will be able to open their mobile phone, and in just an instant, see everything that their financial services firm can do for them, tailored to their specific financial situation.
With that future in mind, Blend's platform is designed to power any banking product using data-driven workflows. That means from the moment the consumer starts with their financial services firm, to the moment they digitally sign their final documents, we've centered the experience around their unique data profile, including their assets, their income, tax history, credit history, everything an underwriting team needs to make a credit decision in real-time.
Through our products, financial services firms are able to deliver those real-time customer experiences across important financial moments in people's lives. We estimate the serviceable addressable market of Blend's current product offerings is greater than $33 billion, and we expect this market to grow over time as we add more products to our software platform, develop additional marketplaces and expand internationally.
Financial services firms choose us as a strategic innovation partner today, and we believe they will continue to do so in the future because we are well positioned to help them in critical ways. First, unlike legacy point solutions that focus on individual product lines, we sell a single software platform designed to power the end-to-end journey across products and channels. Second, our software platform is flexible and modular, enabling financial services firms to innovate rapidly in response to new opportunities and changing market conditions.
Third, we have an extensive and rapidly growing partner ecosystem that use our platform as a way to gain adoption of new fintech innovations. And our customers love that because it helps their end customer, the consumer, get the best experience. And last, we attract and retain the best software engineering talent at Blend to continue innovating and building the value for the financial services industry.
Turning to the specifics for the second quarter. We achieved strong revenue performance and continue to make progress on adding new customers and expanding value to existing customers. Our revenue reflects growth across our mortgage and consumer banking product lines, our home ownership journey marketplaces and the volume of banking transactions that we facilitate on behalf of our customers.
In the second quarter, we continued to gain market share across banks, credit unions, nonbank lenders and fintechs as the consumer expectations and COVID-19 pandemic-fueled behavior shifts continued to drive industry-wide digitization. Key customer wins include: Mr. Cooper, a top-15 nonbank mortgage lender for our mortgage, title and close products; KeyBank, a top-20 U.S. bank for our mortgage product; BECU, one of the nation's largest credit unions for our consumer banking suite; and Bilt Technologies, a modern card company for renters for our credit card product.
We are excited to partner with Mr. Cooper across our mortgage, title and close products as we work to deliver an end-to-end digital home purchase and refinance experience with their customers. Bilt Technologies represents an increase in the trend of fintechs who typically have great in-house tech talent, partnering with Blend to accelerate their ability to put appropriate infrastructure in place and effectively originate all of their products.
In all, customers signed in the second quarter added a capacity of around 270,000 annual banking transactions to our base. This number represents banking transaction volume at our signed customers, volume that we will have the ability to capture in the coming quarters as we work to onboard them onto the Blend platform.
Since we expect that we will be talking about new customers on our earnings calls going forward, I would like to take a brief moment to provide some context around the journey, from signing to going live, on our platform. You'll hear us refer to 4 phases that signify their stage in the onboarding process. Those 4 phases are: signed, in deployment, live and growth.
Customers generally contribute to revenue in the live and growth phases. While the length of time to onboard a customer varies by type and the nature of products that they initially adopt, it generally takes between 1 and 3 quarters to progress from signed to live and another quarter or 2 to then move to the growth stage.
We drove progress moving customers to the in-deployment, live and growth stages in the second quarter, including Utah Community Credit Union for our consumer banking product suite; Fairway Independent Mortgage for our mortgage product; and BMO Harris Bank for our personal loans.
Fairway, a top-10 mortgage lender, has gone live with Blend to drive efficiency in its mortgage operations and is in the midst of a Blend rollout to hundreds of branches across the country. BMO Harris Bank is in the top 25 banks in the United States and a long-standing customer. Our partnership started off in mortgage and expanded to home equity loans and lines of credit, and they're now deploying Blend to power personal loans.
Overall, we have good momentum in setting the foundation for future market share expansion and are continuing to gain traction at the high end of the market. As of today, we serve 32 of the top 100 U.S. financial services firms by assets under management, up from 31 at the end of 2020, and 28 of the top 100 U.S. nonbank mortgage lenders, up from 24 at the end of 2020.
Another achievement for us was our acquisition of Title365, which we closed on June 30, 2021. Title, escrow and settlement services are a key piece of the one-stop shop for homeownership and home refinance that Blend is building, but they are currently paper- and labor-intensive. We have already started the process of building a software-driven title agency, Blend Title, internally. But in Title365, we found a great match to expedite our transformation of this set of services.
In Title365, we acquired a highly experienced and talented team, combined with operational scale and sought-after licenses and relationships, that allow us to continue to serve our customers in new ways and across all 50 states. We also expect that the acquisition will continue to accelerate growth of our core platform revenue as we complete the integration and shift legacy Title volume onto our software-driven Blend platform.
We frequently have been asked why an innovative Silicon Valley software company would undertake the process of acquiring and transforming a services business to drive growth. The answer for us is simple, our business with the key services businesses that support the home ownership journey can and will be embedded in a digital mortgage process, which we power today, and the Blend platform is rapidly becoming the foundation for that transformation.
By acquiring an ad-scale title business and migrating customers and services onto Blend's software platform, we can accelerate our strategy to power the end-to-end journey for any banking product, including mortgages and home equity loans and in the process, more quickly scale the innovations we've already made on our platform to digitize title insurance.
Over time, the acquisition creates substantial upside for Blend's customers, financial services firms, for consumers and therefore, ultimately Blend's shareholders, by driving core platform revenue growth. With the acquisition closed, we are executing on our integration plan and are eager to continue our work with the talented Title365 teams as a member of Blend. So far, what we've seen is what we expected, and we are fully integrating Title365 into the Blend platform and business model.
As for our progress on key integration milestones. First, the Title365 team has quickly become an integral part of Blend as we have retained Title365's capable leadership team and key staff. Second, we are proceeding with critical technology integrations necessary to deliver our software-enabled title escrow and settlement services to existing Blend customers. We are fully resourcing those efforts and they are a top priority for our team. Third, Mr. Cooper is in deployment with the Blend platform, including our enhanced title, escrow and settlement services as of early Q3. We expect them to go live on Blend in the first half of 2022.
As Mr. Cooper is the largest Title365 customer, its adoption of Blend will facilitate migrating Title365's legacy business to Blend's software-enabled title, escrow and settlement services.
We also expect to launch pilots of the joint Blend and Title365 experience with a select group of mutual customers by year-end. Those efforts are likewise on track. In the meantime, we will continue to deliver Title365's services to existing customers. Those customers have responded favorably to the acquisition, save for the attrition of a handful of legacy Title365 customers who are not inclined to be on the Blend platform, including some who view Blend as a potential competitor. We fully expected and planned for this limited attrition and took it into account in our assessment of the deal.
And lastly, we have seen significant interest from Blend customers in the Blend Title solution, including interest from a number of our largest customers. For all of these reasons, we remain confident in our ability to execute and deliver on the premise of the acquisition of Title365.
As we look ahead to the balance of the year and into 2022, our priorities are deepening our customer relationships, we're always focused on our existing customers, growing market share and delivering ongoing product improvement and innovation while we execute on the pace of our Title365 integration. Blend is keeping an eye on the very long term as a key long-term partner of digitization for the financial services industry.
With that, I'll turn it over to Marc.