Elizabeth A. Smith - Bloomin' Brands, Inc.
Management
Hey, Jeff. I'll talk about the comps. We're not going to go down and parse this (00:28:09), I'm sure you can appreciate 0.2, 0.3 (00:28:15). We invested on this journey over two years ago in elevating every aspect of the 360 degree experience, and all of them has to be working to see the kind of lift and sustained momentum that we're seeing on the brand. So in terms of quantifying biggest impacts, certainly, first and foremost, the real increase in the customer experience in the store, the elevated customer satisfaction levels, the elevated intend to return, all the investments we made in food, in quality, and service, there's no question that that's the reason people come in to dine is the experience in the box. So you'd have to say that those investments and the $40 million that we made over the past two years, you're not seeing all the volume of those investments starting to come through and that will play into Dave's comment on margin. Additionally, the other sales levers that we've developed that are really kind of differentiated and proprietary are also really performing well. The loyalty program, as you said, our own data capabilities. Gosh, it wasn't a couple of years ago that we had only, I don't know, 3 million or 4 million selected e-mails. I think we have over 12 million now. And we're able to talk to them in a personalized manner, and we think that that certainly has increased our return on investment and we do speak to them. And then finally, as you said, ambiance is really important. And we were really thrilled with the exterior remodel and we do expect the interior remodel to perform very similarly to the remodel that we kicked off in 2010. So that's going to be a three-year journey. And it's our commitment to never get behind again on assets. And I guess the last thing I'd say is that off-premise is absolutely something that we're going to continue to grow and that we see big opportunity and we have some stories that I'm not going to get into layer. They have been our teasing stores and our first-mover stores that are just knocking the ball out of the park. Off-premise was up for us. But that's going to continue to grow and we still see that as an incremental occasion as it's coming out. So I think just the good news is that there is – it is not one thing to anniversary, there is not one thing to lap, there's just a lot of investments that are now bearing fruit in an elevated experience. Dave, maybe you want to talk about the margin?