Elizabeth A. Smith
Management
Sure. So I'm going to go back and just reinforce, Alton, thanks for the question. That Outback is firing on all cylinders, and it is not just one thing here. So we did a great job over 4 years attacking what was the key problem in 2009, which is that we were only steak, right? We hadn't changed the menu in 20 years. We needed to broaden the occasion. And so we spent 4 years broadening the occasions; lighter, second best at seafood, not all did well. What we found though is that we had taken for granted that people knew that we had the #1 ranked steak, that we had 2 cooking platforms versus 1 and that, on balance, we had higher quality cuts of beef. It was time to pivot back and remind them that we're #1 in steak. But as I said in the script, we're also going to continue to couple that with innovations like $4 Finds. And so it's not going to be an either or, it's going to be continuing on the steak messaging, reminding them of what we're great at, while surprising and delighting them with occasion expansions around lunch, LTOs and then the new bar menu. So for example, we're on air right now when you look at us in Q1, our first LTO for the year, which started in mid-January, was celebrating our wood-fire grill platform and talking about the new steak innovation. If you go into the store, if you look in our advertising, you will see a celebration of all things steak that will resonate throughout the 360-degree experience. We will also, at the same time, be launching, as I said, lunch nationally with advertising in Q2. Lunch represents 29%, it's a $25 billion category, it represents 29% of CDR sales, and we think taking our superior brand into that and celebrating that is going to be a growth lever on top of that. And so I think the story with Outback is multiple occasion expansion opportunities, multiple opportunities to engage the consumer with reloads. The other thing that we have in our arsenal is, as Dave mentioned, we have 33 exterior remodels in test. We really like what we're seeing. I mean it's a big from to with the exterior, and so we'll be providing more detail when that task is complete. So I think the notion is, with all of our brands, which all had positive comps', continuing to elevate the 360-degree experience across them.