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Bridgeline Digital, Inc. (BLIN)

Q4 2021 Earnings Call· Tue, Dec 21, 2021

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Transcript

Operator

Operator

Good day and thank you for standing by. And welcome to Bridgeline Digital Inc. Fourth Quarter 2021 Earnings Call. At this time, all participants are in a listen-only mode. After this presentation, there will be a question-and-answer session. [Operator Instructions]. I would now like to hand the conference over to your host today Tom Windhausen, Chief Financial Officer. Please go ahead.

Thomas Windhausen

Analyst

Thank you, Justin. Good afternoon, everyone. Thank you for joining us today. My name is Thomas Windhausen and I am the Chief Financial Officer for Bridgeline Digital, Inc. I am pleased to welcome you to our fourth quarter fiscal 2021 conference call. Joining me on the call this afternoon is Ari Kahn, Bridgeline Digital's President and CEO, who will begin with a discussion of our business highlights. I'll then update you on our financial results for the quarter and we'll conclude by taking questions. Before we begin, I would like to remind listeners that, during this conference call, comments that we make regarding Bridgeline that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The internal projections and beliefs upon which we base our expectations today may change over time and we expressly disclaim and assume no obligation to inform you if they do. Results that we report today should not be considered as an indication of future performance. Changes in economic, business, competitive, technological, regulatory and other factors such as the impact of related public health measures could cause Bridgeline's actual results to differ materially from those expressed or implied by the projections or forward-looking statements made today. For more detailed information about these factors and other risks that may impact our business, please review the reports and documents filed from time to time by Bridgeline Digital with the Securities and Exchange Commission. Also, please note that, on the call this afternoon, we will discuss some non-GAAP financial measures when discussing the company's financial performance. We provide a reconciliation of these non-GAAP measures to our GAAP financials in our earnings release. You can obtain a copy of our earnings release by visiting our website. Now, I would like to turn the call over to Ari Kahn, President and CEO of Bridgeline. Ari?

Ari Kahn

Analyst

Thank you, Tom. Good afternoon, everyone. In fiscal 2021, we delivered 22% top line growth over the prior year with subscription revenue of $10 million for the year. Our fourth quarter subscriptions grew to $3.35 million. More than 80% of our fourth quarter revenue is recurring subscription now, and we have a $13.4 million run rate for subscriptions heading into 2022. We ended our fiscal year with $9 million in cash, putting us in a great position to invest in growth for 2022. We have expanded our business development team with eight new people and tripled our marketing budget. These investments will position us for additional growth while leaving comfortable cash buffer for future acquisitions and other opportunities. Bridgeline's partner network is a strong part of our lead generation strategy. We recently announced product releases for salesforce.com, for Optimizely and for BigCommerce. Each of these partnerships can drive substantial deal flow for Bridgeline in addition to the leads created by our marketing investments. We continue to attract additional ISV partners as well as agency partnerships. This year, we made two acquisitions, WooRank and Hawksearch. Both companies are fully integrated with Bridgeline and no significant restructuring expenses are required going forward. Hawksearch brought a site search and recommendation products that help companies increase online revenue with stronger ecommerce conversion similar to our Celebros product. Today, Bridgeline has more than 400 customers in the site search market. Site search is now 40% of our revenue and is our fastest growing product set. We're merging Celebros and Hawksearch to create the strongest feature set in the market. WooRank is winning new customers every single day and its underlying data set has enabled us to launch a new product, DataBravo. DataBravo is a web intelligence application that helps sales professionals and market analysts grow…

Thomas Windhausen

Analyst

Thanks, Ari. I'm excited to share the positive financial results for the fourth quarter of fiscal 2021 with you this afternoon. Total revenue, which is comprised of both subscription and license revenue and services revenue, increased 52% to $4.1 million for the quarter ended September 30, 2021 as compared to $2.7 million for the same period in 2020. Subscription license revenue, which is comprised of SaaS licenses, maintenance and hosting revenue, and perpetual license revenue increased 67% to $3.4 million for the quarter ended September 30, 2021 from $2 million in the same period in the prior year. As a percent of total revenue, subscription and licenses revenue accounted for 82% of total revenue for the quarter compared to 74% for the same period in 2020. Services revenue also increased 7% to $0.8 million for the quarter ended September 30, 2021 as compared to $0.7 million for the same period in 2020. As Ari mentioned, Bridgeline's overall strategy, referred to as eCommerce 360, focuses on increasing recurring subscription and license revenue with out-of-the-box apps that require little or no services to implement. This focus and continued growth are expected to further increase the ratio of our subscription and license revenue to our services revenue. Cost of revenue increased 49% or $0.4 million to $1.3 million for the quarter ended September 30, 2021 as compared to $0.9 million for the same period in 2020. Our gross profit increased 53% or $1 million to $2.8 million for the quarter ended September 30 as compared to $1.8 million in the same period in the prior year. Gross profit margin percentage increased to 68% for the quarter ended September 30, 2021 compared to 67% for the same period in 2020. Subscription and license gross margin percentage was 75% for the three months ended September…

Operator

Operator

[Operator Instructions]. And our first question comes from Howard Halpern from Taglich Brothers.

Howard Halpern

Analyst

Great quarter. Great year. Great navigating, everything that has gone on this current year. In terms of – I guess one thing that I noticed in the fourth quarter is, R&D expenses to remain at this relatively high level given now that you have WooRank and Hawksearch to continually upgrade and add to or is it going to moderate as we go forward over time?

Ari Kahn

Analyst

No, this is kind of steady state right now. Our fourth quarter R&D was about 23% of revenue. Sales and marketing was 24% of revenue. And both of those areas I think are reasonable areas for us to continue to innovate and expand our market. So, we'll keep those in place. As the revenue grows, the total number will grow. But we'll stay in those ballparks.

Howard Halpern

Analyst

You've had now some time with WooRank and what are you seeing in terms of the lead generation and then conversion of those leads into at least one product and then cross selling over time?

Ari Kahn

Analyst

We're excited about WooRank. So, WooRank, it continues to just generate a ton of leads and a ton of new customers. Every day, we get new customers with WooRank. Multiple new customers, in fact. And some of them have already gone into our Hawksearch pipeline and are looking at Hawksearch. We've not converted one of the WooRank customers for Hawksearch yet, but we have converted Hawksearch customers and Unbound customers to add WooRank to their suite. And also, the Unbound customer base is very interested in Hawksearch and it's been buying well. So, the whole cross sell strategy is really firing on eight cylinders right now. And WooRank is bringing new logo leads in. One thing that we didn't initially anticipate with WooRank that's created a great opportunity for us is that we're able to use those new leads for WooRank in our partnership with other agencies and with ISVs, so that we can feed them leads for companies that just want the agency style work on their website to bring even more value to them and, in turn, have them drive even more business for us.

Howard Halpern

Analyst

In those terms, what have you seen over the past year or two in terms of customer acquisition costs?

Ari Kahn

Analyst

Our CAC has been getting better and better, but it really took a quantum leap in the last four or five months. So, partnerships has been a big part of this, where most of our deals now have a partner attached to it rather than having to just mark it, where, admittedly, we have limited brand equity. We're able to leverage salesforce.com and BigCommerce and Optimizely to drive leads for us. And this has reduced our CAC, our customer acquisition cost significantly. In addition to that, because we're cross selling inside of eCommerce 360, that's a whole different level of customer acquisition cost right there in terms of selling a new license. And that also is bringing the overall average down substantially.

Howard Halpern

Analyst

And new customers, what are you seeing? Are they mostly North American customers or are they more global customers?

Ari Kahn

Analyst

We've got a number of global customers, but Hawk has a lot of Midwestern momentum right now. And Hawksearch is driving most of our new customer wins. It is our best-selling product already. And a lot of those are Midwestern. The verticals that we're seeing are we're seeing B2B distributors, especially electronics and publication and plumbing distributors. So we've seen a lot of that. We have some governments and, actually, that's even outside of the US that have signed really big deals with us lately, and tech companies. So, one thing that we're doing is we're looking closely at where we've got momentum from a vertical perspective, and targeting our marketing dollars to take over some of those verticals. We've always had strength in franchises and brand networks. And we've got a focus in that area, and you should expect to see news from us and new customer wins in the franchise space as well.

Howard Halpern

Analyst

I guess just one area to clean up with preferred conversion. Post the end of the quarter, what is the common shares outstanding?

Ari Kahn

Analyst

Tom, do you have that off the top of your head there? Approximately. Our approximate shares outstanding – you got me. I don't have that handy. It's about 10.5 million, 10.2 million more or less.

Howard Halpern

Analyst

So, something there. Okay. Okay, sorry.

Ari Kahn

Analyst

Looks like Tom's got it. What have you got, Tom?

Thomas Windhausen

Analyst

10.187 million. So, 10.2 million, as Ari said.

Operator

Operator

Thank you. [Operator Instructions]. I would now like to turn the call back over to Bridgeline management for closing remarks.

Ari Kahn

Analyst

Great. Thank you, Justin. Everyone, we appreciate your support. All of our customers and our shareholders really have been great. We're excited about our scalable business model and all the growth that we've seen this year. We think, the next year, it's going to be even better. We hope everyone stays healthy and well. Happy holidays. We look forward to speaking with you again in the new year.

Operator

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.