Brenton L. Saunders
Analyst
Yes. So you're right, Matt. We did make a big bet on Xiidra. And I have to say, while we still have work to do on Xiidra, the actual investment goes beyond just the product TRxs and sales, it goes to establishing our presence in Xiidra and things like Miebo have clearly benefited from having Xiidra as we launch into more OTC options that will also benefit because of our market position because of Xiidra.
We have a very loud share of voice in a category, and we want to be a driver of innovation and more solutions for patients. So strategically, a lot to like on execution with actual Xiidra, a lot of work to do. That's how I think about it.
I think as we look at investing in the business, the top priority right now is investing behind the launches really important launches continuing to support our contact lens business, as I mentioned a few times. We haven't spoken a lot, but Surgical IOLs really important, Aspire -- enVista Aspire, which is our monofocal plus, which launched at the very end of last year is really in the full launch mode right now, and something we're investing behind.
We've got roughly 600 surgeons trained and implanting lenses and the feedback has been tremendous. As we're doing that, we're getting ready to launch the Lux upgrades around Europe. We have the trifocal, which is Aspire, Envy launching in perhaps the roughly close to the fourth quarter or thereabout. And so that is going to be a great lens, and we're investing in the studies for enVista Beyond, our extended depth of focus. So a lot to do there as well.
So all of our businesses, including consumer, contact lenses, pharma, surgical all have a really robust new product cycle coming over the next few years, and we want to have launch excellence and really have these products be the future of B&L. And by the way, across the board, they're all higher margin products, which will continue to support our sustained margin improvement as a company for years to come.
That being said, what are we investing in? We're investing in innovation. We're doing relatively smaller partnerships, R&D collaborations, technology, investments to continue the stream of new product launches beyond the cycle we have today.
And that is how you create organizational health in a company like Bausch + Lomb is to have a steady stream of innovation and launches year after year, decade after decade. And we see the results of taking a pause for 10 years and what we're dealing with. And we're -- we have to look at the path to make sure we never repeat it. And so that's our key focus and priority for the short-term.