Marc Huffman
Analyst · Oppenheimer. Your line is open
Thank you, Therese, and good afternoon, everyone. I am excited and humbled to assume the role of CEO at the start of the next year. One of the reasons that Therese and I have worked so well together is relying on the core values that make BlackLine so special. I look forward to continuing to work with this experienced and talented management team to execute on our largely untapped market opportunity and growth strategy. As Therese mentioned, we were pleasantly surprised to see the demand environment improved throughout the quarter. On the last call, I discussed how our biggest challenge from COVID was the impact of company budgets and the ability for customers and prospects to win budget amongst a long list of other mission-critical priorities. I'm happy to say that despite a slow start in April, budgets began to free up with increasing momentum in May and June, resulting in better-than-expected performance for the quarter. If you recall, through 2019 and early Q1, our growth strategy benefited from strong demand, great sales execution and a growing partner ecosystem. Following the outbreak of COVID, as you might expect, we did not achieve our original pre-COVID growth plan for Q2. The market we're in today has not yet returned to that level, but early indications give us confidence that financial back-end automation will remain a priority and possibly even accelerate when the economy begins to recover. Since it's challenging to identify when that will happen and what success is in this current environment, I wanted to outline what went well in the quarter and how we are defining that success. At the top end of the market, we were pleasantly surprised that we were able to close large strategic transformation deals in the quarter. Our initial view was that these types of deals would be on hold, as organizations were reticent to commit to long-term projects with significant resources and capital. We were pleased, however, to see positive movement in these deals with some closing in the quarter and others that are progressing nicely. At the other end of the market, we were also pleased by our mid-market business, which delivered a record number of new logos, in part to our recently introduced modern accounting playbook, or MAP, offering. This customer outreach effort was specifically designed for the mid-market and is resonating with mid-market CFOs because it's purpose-built around proven leading practices with a quick time to value and speedy implementation. At the start of the pandemic, we focused our sales efforts first on our customer success, leveraging our partner ecosystem and our large and experienced account management and customer success teams. Their strong relationships, combined with BlackLine's leadership position helped us drive growth within our existing customer base in Q2. SOLEX was another bright spot of the quarter with continued improvement in the number of SOLEX wins. It's clear that BlackLine has become increasingly relevant to SAP's sales team in this COVID pandemic. This change is attributed to being included in SAP's COVID response to customers and more importantly delivering on our reputation as the subject matter expert in financial close. SAP account execs have successfully been able to use our position and messaging around the remote close to create value for their customers and generate sales opportunities. As a result, our value proposition is getting more attention across a wider SAP audience, driving greater alignment across our target accounts globally and resulting in more joint enablement engagements. What's even more exciting is that although remote close is opening the door to many of these SOLEX opportunities, our reps have found that SAP prospects are equally interested in the path to S/4HANA and the closed benefits around automation, visibility and control that BlackLine provides. We delivered stronger-than-expected services revenue with our services team working closely with our customer base to execute while working remotely, resulting in minimal disruption to implementation project. In addition to continued progress on existing projects, many customers launched new implementations to accelerate the time to value from their ongoing finance transformations. And of course, there are the intangibles. These are harder to measure, but areas where we have gained strength. This includes our competitive positioning, where we saw strong win rates, customer relationships and goodwill, as evidenced by a 97% renewal rate and positive customer feedback and uptake on our customer outreach programs. We view these successes as early indicators that the market is moving in the right direction with plans for accelerated digital transformation. Now I wanted to share some examples of how we're driving success for our customers. We closed a large digital transformation deal with one of the world's largest organizations. This company had been challenged from an accounting perspective with 23 ERP systems, multiple homegrown systems, autonomous subsidiaries and massive data volumes. This was a highly competitive deal against their incumbent ERP vendor, a point solution provider and us. Both competitors tried to compete on price, but the company chose BlackLine due to our proven track record and ability to deliver. In June, this customer purchased our finance transformation solution, transaction matching and compliance. This deal had been in the works since the spring of 2019. But since COVID hit, we feared this deal would be significantly devoid. The fact that this deal closed in the midst of the pandemic was great validation of our value proposition, the business case and our team's efforts. Among our existing customers, a large aviation company has been a BlackLine customer since 2008. They were only using account reconciliation and also had two subsidiaries with separate BlackLine instances. In early 2019, they decided to embark on a multiyear strategic transformation with BlackLine to consolidate and optimize their entire record-to-report process and eliminate efficiencies within their complex intercompany transactions. As we all know, the aviation industry has been hit particularly hard by the pandemic, and this customer was no exception. They had to navigate tough decisions and financial hardships and push the pause button on every single finance project they had. We had every reason to believe their journey with BlackLine would be delayed as well. Their executive team realized the strategic value of BlackLine and helping them navigate through this challenging time. And in Q2, they added more users and purchased Intercompany Hub, Transaction Matching, journals, Variance and Compliance. Once all of the optimizations and additional capabilities are enabled, it is estimated that this company could save millions of dollars per year. Moving down market, a regional bank went from introduction to close in a short 19 days. They had a very manual close using Excel with almost no visibility into their month end close processes. Highly motivated by the challenges of a remote workforce, they purchased our modern accounting playbook in June to provide visibility and automation. This company's growth strategy was heavily dependent on M&A. In addition to solving for their near-term challenges, they chose BlackLine as their strategic partner for the long-term as they continue to grow. From a go-to-market perspective, our sales and marketing teams continue to focus on building pipeline and closing deals. Not much has really changed on that front outside of the virtual sales motion. We continue to tweak our go-to-market efforts to optimize this motion and align our messaging with the most pressing matter at hand, the remote close. As a result, our marketing team has been very busy, ensuring that we deliver on our reputation as the thought leader in remote close. We continue to successfully shift our live customer conferences to virtual events in the quarter. We combined our InTheBlack Sydney and Singapore events into a virtual finance transformation series for APAC with specific tracks for prospects, customers and SOLEX. The event was a huge success with 900 attendees and already resulted in some Q2 wins. One of the immediate benefits of digital marketing efforts is the ability to reach a broader audience. We've been able to more than double our marketing touch points in the quarter with record attendance at webinars and other virtual events. While we're pleased by this degree of engagement and awareness, it's too early and we don't have enough data points to determine a consistent trend for how new pipeline generated through virtual sales and marketing will convert into sales. We're seeing a similar benefit from our customer success teams, who have been very effective at engaging with a large number of customer accounts to the digital one-to-many events. As a result, our customer success teams remain busier than ever and continue to be a huge differentiator for us. Our customer support teams have been more responsive and flexible to accommodate customers impacted by COVID. Our customers' success and accounting innovation teams with the help of our outreach programs continue to lead our customers to get deployed and realize full utilization from their BlackLine solutions. All of these teams are aligning to focus on quick, relevant offers and activities targeted at specific tactical challenges. Our customer base is very receptive to this, and we believe this will continue to drive expansion and adoption within our customer base in the future. Moving forward, it's difficult to predict what will happen with the macro economy for the remainder of the year and how that will impact demand. We believe some of the challenges we saw in Q2 will carry forward into the rest of the year. International deals are lagging those in North America, companies in impacted industries continue to delay projects and many deals require additional qualifications around process and signoff. With that said, BlackLine is focusing on helping our customers succeed, and we firmly believe that we will be the beneficiary of accelerated digital transformation spend once we emerge from this pandemic. And with that, I'll turn the call over to Mark Partin.