Lucinda Baier
Analyst · Jefferies
Thank you, Lee. Let me add my good wishes to Andy, Dan, Bill and Bryan Richardson, who is also leaving the company. On behalf of the leadership team and our associates, I want to thank them for their years of service to Brookdale. I'm honored to take on this new role, and I'm excited by the opportunity. Although Brookdale has underperformed, we have a strong foundation and tens of thousands associates who are committed to our mission and to the residents we serve. I look forward, with the help of the company's associates, to restore the company to our previous success by shifting our focus to winning locally, while leveraging our industry-leading scale. With the changes that I will describe today, we intend to drive attractive, long-term return for our shareholders. In the past few months, by working shoulder to shoulder with the key operational leaders, we have analyzed our operations to determine what is working and what is not. We developed a concrete plan to focus on the key value drivers of our business model to improve the performance of the company. We will measure our progress against preestablished metrics. We will be intentional about what we're going to focus on. We have a robust road map to achieve Brookdale's long-term growth potential. I'll share the details with you shortly. At the same time, we know that our real estate philosophy is a critical value driver. Our goal is to optimize our portfolio, while opportunistically creating value from owned real estate.
Let me review our history and highlight the decisions that we've made about real estate. After integrating Emeritus communities in 2015, we undertook a comprehensive review of our portfolio. In 2016, we began our portfolio optimization initiatives. Since then, we have sold or terminated leases for 165 communities. These have typically been challenged assets in declining markets or community in need of significant resources. This was a step towards simplifying our operations. However, the net financial impact to shareholders was not significant.
During the strategic review process, we identified assets we can monetize, including several high-end communities, by taking advantage of the market where stable assets are in high demand and can command high multiples. This may include some of our highest performing communities, where we don't see the same future growth potential as we see in other parts of our portfolio. We also expect to continue pruning disadvantaged assets from our portfolio.
In 2018, we expect to market and sell approximately 30 communities, in addition to the asset dispositions we have announced previously. This is likely to generate proceeds in excess of $250 million, net of associated debt and transaction costs. In the coming quarter, we will assess our capital allocation strategy for these proceeds. We will continue to look for opportunities to create value from our real estate, while we pursue our turnaround plan to improve our operating performance and financial results.
Let me turn to the operations next. Our operating focus will be based on 3 tenets: first, attract, engage, develop and retain the best associates. Second, our resident and family trust and endorsement by providing valued, high-quality care and personalized service, which in turn leaves us to our third tenet, which is to drive attractive long-term returns for our shareholders. We plan to return to our strong foundation, while we will differentiate ourselves based on caring associates who create passionate advocates and generate referrals. It's about winning locally while leveraging our industry-leading scale and experience.
On the surface, you may not see this as a big change from what we said in the past, but the reality is, our focus is very different. We will make decisions closer to our customers by empowering our executive directors with more local decision rights. We are also changing how we allocate our resources. This is about improving our ability to operate by narrowing our focus. You can't be the best of anything when you're trying to do everything. But we will stop trying to do so much and we will eliminate anything that distracts us from our mission. We will make sure that our associates are able to focus only on what matters most, our residents.
I'm excited to share a few comments about the 3 pillars of our path forward: associates, residents and shareholders. First, we will invest appropriately in our associates. We are on the right track with our initiatives around key leadership. In 2017, we took the first step to invest more in the top roles in our communities. We made good progress with our efforts to improve the retention of our executive directors and our health and wellness directors. Because of this success, we are expanding this program deeper in our community organization. And it's more than just increasing compensation. For example, we are improving how we recruit and onboard our new associates into their role. This is already begun to favorably impact turnover by reducing churns in the first year. We will ensure that our associates' interests are closely aligned with the work they do. That they know that the work they do is meaningful and that they receive the proper rewards for their efforts. At the same time, we will invest in technology to remove routine tasks so the associate can center their attention on the work they enjoy most, taking care of our residents. By building a workforce that is valued and supported, we can better attract, retain and develop an excellent team.
Second, our strategy improved our focus on our residents and patients. Our unwavering commitment is to our customers. We will continue our work on enhancing our customer value proposition, differentiating based on quality, choice, personalized services and associates who care. We will raise Brookdale's profile on a local level with potential customers and their adult children. We will concentrate on customer satisfaction because we know through improving Net Promoter Score, work that delighted our residents, correlates with higher performance. We've identified the need to change our sales and marketing national versus local mix and intend to implement other changes we've identified to improve our performance. For example, we have initiatives to improve our lead management, pursuing the most productive channels, improving our initial response and follow up on those leads and marketing in a local targeted manner. At the same time, we are discontinuing well-meaning initiatives that distract from the things that matter most.
Third, and finally, from the operational standpoint, we will continue to optimize our business model to strengthen our financial proposition. We will execute on our new real estate initiatives that I outlined earlier. Over the past several years, we have taken incremental steps with divestitures and G&A cuts. We are committed taking additional actions to return this company to the great leadership position that it had in the past.
This week, we are implementing additional G&A cuts. This includes eliminating projects outside of our key focus areas, consolidating our operating divisions and flattening the organization in order to get better economies of scale in our back office. In total, we are targeting $25 million of G&A savings, before normal cost inflation and normalized bonuses. These cuts are meaningful to cash flow. We are continuing to assess our operating expenses to ensure that the costs are supporting our most important initiatives. We are cutting costs in order to invest in the areas that we believe will have a lasting, positive impact on our competitive positioning.
I would like to close my remarks with a few comments about what we experienced in 2017 and what we expect to see in 2018. 2017 was a difficult year. We experienced competitive new openings across many of our markets, and our teams were proactive with actions regarding marketing, pricing and capital expenditures to meet those pressures. Our occupancies seasonally declined in the first half, exacerbated by a flu season that extended into the second quarter. During the second half of the year, we improved occupancy and achieved a positive rate growth, though subdued as we fought for market share. Our labor cost increased during the year, due to both the competition for new associates and our intentional investments to improve retention. Our portfolio optimization reduced revenue and adjusted EBITDA in the short run, while shedding owned and leased assets that we did not feel strengthened our platform in the long term. We responded well to significant natural disasters in Florida, Texas and California to protect our residents and patients, but these events did have a financial impact on us. The growth of our key metrics was also impacted by the positive reserve adjustments made in 2016 that did not recur in 2017. During 2017, we made good progress with our balance sheet. We built a significant amount of liquidity and refinanced on major 2018 mortgage debt maturities. Taking the cash on hand to pay off the convert in 2018 into account, we have a very reasonable debt maturities over the next 5 years. As of year-end 2017, we have $873 million liquidity, including $515 million of cash and marketable securities and $358 million of availability on our line of credit.
Looking quickly at our quarterly results, we were pleased with our fourth quarter 2017 business performance. There was really no change in the macro environment from the prior quarter, with elevated competition and material labor cost pressures.
Our occupancy performance for the fourth quarter was good -- for fourth quarter, producing a 40 basis point sequential increase. This was in spite of a difficult December, which experienced an adverse weather impact and a flu season that was more severe than normal and, which started earlier than usual.
Our aggregate rate growth remains steady even as we built occupancy. We remain proactive with our pricing actions and saw a negative mark-to-market on new move-ins, which went from minus 6% to minus 3% in the fourth quarter. On the expense side, our labor costs continue to increase, due to tightness in the labor market, wage inflations and company-initiated investments, as I mentioned before.
In the fourth quarter, we continue to see specific, positive impact of our initiatives to improve our operating performance. For example, we saw voluntary turnover of our top 3 community leader positions declined 19% year-over-year in our consolidated portfolio for both the quarter and the full year.
Let's turn to 2018. As we look at 2018, our senior housing business is in the midst of a perfect storm of heavy pressure from new supply, wage pressure from a tight labor market, the constant pressure of lease escalators and the relatively recent pressure of rising interest rates. We expect competitive new openings to remain elevated through 2018 and absorption of new deliveries to create occupancy pressure throughout the year. Additionally, we have seen a difficult start to the year, with impacts from harsh weather and a flu outbreak that began in December. We do expect, based on the strategy described earlier and the investments we're making, that we will begin to demonstrate improvement as we prepare to return to year-over-year growth in 2019. With my appointment as CEO this week, I will take the time to continue to study the business in a thoughtful manner, to meet with our REIT and other key partners and to further refine our near-term plan before issuing formal guidance for 2018. However, I will provide some color about 2018. Year-over-year comparisons will continue to be negatively impacted by the impact of our announced dispositions either due to the full year effect of 2017 closed transactions or those that we close in 2018. However, these real estate initiatives will position us for creating long-term shareholder value. Slide 21 in our current investor presentation, which is on our website, is helpful to understand the impacts of our portfolio optimization initiative. This slide is a pro forma of our 2017 result, after reflecting the impact of transactions that are complete or in process but does not include the approximately 30 additional asset sales that we announced today. While some of these transactions will only be reflected for part of 2018, this slide will help you understand the results of our continuing operation. There is no doubt that 2018 will be challenging, but with the operational changes and investments we're making coupled with a focus on execution, I am confident we will begin the process of improving our results and performance and position Brookdale for future growth and success. Our strategy is built on growing the top line, in spite of the challenges we face in our market. We expect same-store occupancy to be slightly down for the full year. It's important to note that our portfolio differs from the REIT because we are starting from a lower occupancy base and we have more communities in secondary markets, where we project fewer openings in 2018 than primary markets. It's also important to note that because our occupancy declined during 2017, we have to recapture the occupancy loss during 2017, before we can grow in 2018. We do expect our occupancy to be impacted by the flu season. Based on what we know today, this is the worst flu season in 20 years as it relates to seniors. Our first obligation is to protect the seniors we serve and so as a result, we have closed our communities to new admissions for over 1,000 days in the first 45 days of the quarter. This compares to closing our communities for 800 days during the entire first quarter of last year. When our communities are closed, we can't conduct tours or move new residents in, which has an adverse impact on occupancy. At the same time, we are seeing an elevated death rate. We expect same-store total labor costs, including benefit, to continue to grow beyond customary inflationary increases. In 2018, we expect a 5.5% to 6% increase on a year-over-year basis as we invest deeper into the organization to improve retention that creates growth. Finally, we expect to somewhat reduce per-unit spend on capital expenditures, but remain committed to spend appropriately to support the business.
So as I wrap up these prepared remarks, let me be clear. 2018 will be a very tough year. The changes I outlined will be painful, but necessary. And we will adapt as we learn. We need to fix and invest in operations to get back on the right long-term path. While those investments will impact year-over-year comparisons, it will ultimately lead to higher occupancy, stronger rate growth and greater, more sustainable adjusted EBITDA and cash flow.
Finally, I want to close by saying that I believe strongly in the growth opportunities for Brookdale. In late 2017, we started to demonstrate progress in key areas. Continuing the momentum will allow us to overcome the near-term headwinds and lay the foundation for success. In the future, the demographics will become a tremendous tailwind for the industry. Health care spending continues to increase as the population ages and senior housing will play an important part in caring for this country's seniors. Our readers are working diligently to execute our new strategies to drive improved operating performance and create shareholder value.
I'm happy to answer your questions now.