Robert Eddy
Analyst · Baird
Good morning, everyone. Thanks for joining us today to discuss our first quarter results. This quarter was marked by continued strong growth in membership fees and market share. We are also proud of the continued growth in comp sales. We expected the first quarter to be a tough lap given last year's inflation dynamics. So we are particularly proud of our continued momentum underpinned by strong traffic and unit growth.
Our team continues to manage the day-to-day well while staying laser-focused on executing our long-term strategic priorities. Comparable club sales excluding gas sales, grew by 0.6% in the first quarter. Our compelling value proposition both in the club and at our gas stations drove strong traffic contributing 3 percentage points in the quarter, similar to our traffic trend in the fourth quarter of last year. Inflation was above flat, and we continue to grow unit volumes with our perishables, grocery and sundries division increasing comp units in the first quarter.
Our members are rewarding us for our merchandising improvements and our amazing value. Consequently, we gained market share in both units and dollars in the quarter. Comp growth for our perishables, grocery and sundries division was up over 1% in the first quarter. We experienced the strongest growth in perishables, particularly in unit volumes, led by our fresh produce and dairy categories. Comp unit growth in grocery and sundries was equally impressive, especially when compared with declines in the broader marketplace.
Our general merchandise business delivered a slightly negative comp in the first quarter as a handful of weather-sensitive categories weighed on the overall division. We saw about a 10-point variance in GM comp performance across markets that experienced better weather versus markets with cooler and wetter weather compared to the prior year.
Consumers remain discerning in their purchasing, and we have also found that members are increasingly waiting to shop higher ticket seasonal categories such as patio sets and air conditioners exactly when the weather turns, not in anticipation of it. When presented with great quality of value members are spending, general merchandise is critical to our model and we continue to make outstanding progress on our transformation efforts.
We are intensely focused on delivering a new and exciting assortment that has presented and marketed in the right way at the right time and at the right price.
Successful execution quarter after quarter is crucial to shifting member perception and we believe we are delivering on this front. In fact, the categories that drove our general merchandise growth in last year's fourth quarter continued to showcase strength in the first quarter with consumer electronics and apparel both comping meaningfully positive.
We're especially pleased with the performance of our home categories, which turned positive for the first time in a long time with the segment comping nearly 7% in the first quarter. Home textiles led much of this growth. Higher-quality products such as our bath towels and sheets are resonating with our members. We've also elevated and enhanced the assortment in our kitchen and cleaning appliances leaning into trend-right items in higher-growth categories designed to drive greater member demand.
Members who engage in general merchandise exhibit trip and spend behaviors that highly correlate to membership renewal. Strengthening the treasure hunt and inspiring the general merchandise shop is a significant opportunity for the long-term growth of this company. I'm proud of the progress we're making and remain confident in our ability to realize the significant potential we see in this division.
Our 4 strategic priorities remain critical to our long-term success. These priorities are improving member loyalty, giving our members an unbeatable shopping experience, delivering value conveniently and growing our footprint. We are making significant progress in each of these areas.
Our membership momentum continues to build, demonstrating the power of our growing value proposition and 90% renewal rate. Member counts increased both year-over-year and sequentially. We are expanding membership in both new and existing markets with our digital platforms powering nearly half of this growth.
We're improving membership quality as well. Our highest tier member base consists of our One+ members who pay $110 fee and hold our co-brand credit card, which we believe is the best offering in retail today. As you know, these are our most loyal and highest spending members exhibiting the greatest lifetime value. This tier continues to grow double digits year-over-year, helping our higher tier membership penetration surpassed 38% in the first quarter.
As a testament to ongoing success, in the first quarter, we reported membership fee income growth of 8.6% year-over-year. We will remain focused on maintaining our strength in membership to drive long-term value for both our members and owners.
A great shopping experience keeps our members coming back to shop with us, deepening their loyalty and driving higher renewals. This is why we continually strive to improve the member experience through merchandising, digital and in-club conveniences, and of course, amazing value.
We know our members choose where they do their weekly grocery shopping based on produce and meat. Members already love our assortment as well as the differentiated amenities such as our full service deli. While we know they value the selection and quality of our meat, we knew we could do better at produce. Having full control over our perishable supply chain has been an enormous benefit, and we launched our Fresh 2.0 initiative last April, bringing even more freshness and excitement to our produce offering.
Fresh 2.0 was built directly on insights and feedback from our members. We reassessed every step of our process from sourcing to packaging to marketing. We implemented robust training, giving our team members the knowledge and tools to maintain maximum freshness and quality of our produce. We invested in speeding up the supply chain in areas such as berries, resulting in faster and fresher arrivals at our clubs and ultimately into members' homes.
We strengthened existing vendor relationships and also forge new ones to improve in-stocks and introduce newer seasonally relevant products. We've already received great feedback on new offerings such as sumo mandarins and dragon fruit.
Our comprehensive Fresh 2.0 pilot, which ran through much of last year, drove incremental member engagement in the category and yielded 6% more produce trips than our control clubs. In light of this success, we are scaling the program chain-wide this year with compelling displays and signage in club that help improve navigation and showcase our freshness, quality and value.
This month, we began installing coolers at the front of our clubs so that our members are drawn in by this high-quality, low-priced produce in the first moments of their visit. We're amplifying this effort in our marketing with featured content and enticing promotions across all our channels.
We believe the improvements we've made in our fresh offering in the last year have delivered significant value to our members, contributing to our perishables performance and supporting our consistently strong traffic trends. In fact, our fresh produce category has delivered 8 points of comp unit growth in the first quarter, outperforming the market. As we advance our Fresh 2.0 rollout this year, we will continue to work to win the shop aiming to further solidify BJ's as our member's destination.
We're innovating with our own brands, Wellsley Farms and Berkley Jensen to provide members with high-quality products at substantial value. Our own brand sales penetration continues to grow each quarter. Our sundries categories lead the way in areas such as paper and trash.
In the first quarter, we've launched our own food storage bags. This offering is a strong illustration of our capabilities and approach to own brands. Our research suggests that our members were seeking greater value than the national brands offer. We underwent extensive benchmarking and analysis and identified a partner to help develop high-quality products that are comparable to the leading national brand while offering a value of more than 30%.
Our members' response has exceeded our expectations, improving the category sales trend with more than half of the sales coming from new members to the category. Owned brand sales make up over 1/4 of our business, and we're confident in our goal of reaching 30% in the future.
Finally, gas is a traffic driver for us for [indiscernible] a way in which we deliver value to our members. We gained share once again in the first quarter with comp gallons growing by approximately 6% year-over-year. This compares to the broader U.S. market, which was down mid-single digits in the same period.
Our philosophy on gas, like the rest of our business is grounded in delivering value. This mindset allows us to proactively offer extra savings to our members through gas promotions and our co-brand credit card which we believe deepens member loyalty. We work hard to save our members' time and money.
For members taking advantage of our value proposition is easier than ever as our digital conveniences allow them to shop our clubs how they want. Our convenience initiatives include buy online, pickup in club, curbside pickup and same-day delivery. In club shoppers can also leverage our digital coupon gallery and skip the lines with Express Pay checkout.
Our digitally enabled sales have posted double-digit growth in every quarter in the past 2 years. This is on top of meaningful growth through the pandemic. In fact, our digitally enabled comp sales in the first quarter were up 21% year-over-year.
We're continuously refining and improving our user experience. In fact, this month, we are rolling out the ability to locate products through our app, making shopping in our 100,000 square foot clubs a whole lot easier. This is one of the numerous enhancements enabled by our autonomous inventory robots, which is also driving labor efficiencies in our digital order fulfillment process. We will continue to lean into our digital capabilities to deliver even more value and convenience to our members in the future.
Finally, we continue to make great progress on our real estate strategy. We opened our third club in the Nashville market in Goodlettsville earlier this year. We expect to open 11 more clubs in the back half of our fiscal year, including openings in new markets like Louisville, Knoxville, Southern Pines and Myrtle Beach while also expanding in our core markets with 2 openings in the New York Metro market and 4 openings in Florida.
In addition to our new unit expansion, we are investing into our existing footprint with upgraded signage as well as remodels as part of Fresh 2.0. We continue to move at an accelerated pace with our real estate initiatives and are building on our future pipeline, which remains at the highest levels in our company's history.
As we assess the health of the consumer, members remain selective and incredibly value focused, which we believe bodes well for our business model. In a limited SKU environment, members rely on us to deliver a highly curated assortment that maximizes quality, value and convenience. In doing so, we are driving great member engagement as exhibited by growth in trips, units and market share in the first quarter, an achievement in today's challenging retail backdrop.
We're driving greater trip frequency across all income levels that we track, high, mid and low. Spend per shopper remains consistently strong with our mid- to higher income members while our low-income members remain under pressure, particularly due to waning government aid, they continue to supplement their purchases with additional forms of tender, meaning they're spending more of their limited budget with us and not elsewhere. In fact, in the first quarter, overall sales from this member base started to grow again year-over-year after 2 consecutive quarters of declines.
Looking ahead, we remain confident in our ability to grow the business, reinforced by healthy membership, traffic and market share. These are key markers of the underlying strength of our company. Furthermore, we believe our operating model, deep focus on our strategic priorities, and unwavering dedication to delivering value keep us well positioned for long-term success.
I'd like to close with my gratitude for our 34,000 team members. I'm impressed and inspired by their dedication to taking care of the families who depend on us every single day. To our team members listening in today, thank you for all of your hard work.
I'll now turn it over to Laura to provide more details on our results and outlook for the year.