Edward Heffernan
Analyst · KBW
Okay. Slide 8. Let's go to Card Services. Again, if you look at the picture we're trying to develop here in terms of the momentum that cards is building, as we move throughout the year, right now, it looks quite promising in terms of a number of key metrics, the first being, of course, new client signings. And a lot of this, again, from the client signings, you've heard us talk about this the last couple of years, we have been pivoting fairly dramatically away from signings of additional, as we call it, mall-based specialty apparel, which is really coming under a lot of pressure. And we've been really diversifying the portfolio into what we believe are the healthiest high-growth verticals out there that also have a strong desire for a loyalty-type card program.
And so you just look at the clients that we signed just at the beginning of the year, Houzz, which is a very large e-com -- pure e-commerce home furnishings entity. We also signed Sephora, which I think everyone knows in the beauty space. And then we just released Burlington, which is in a vertical that is away from the mall, but is concentrated in what we call the discount department store sector, which is actually one part of the retail space that is actually doing quite well. So the off-mall discount department store vertical is something that seems to be resonating with consumers today. And so that's why I think this would be a very nice add.
If you just look at the year-to-date signings, we're already at a $2 billion vintage, meaning that when these 3 names spin up over the next 3 years to sort of a steady-state tender share, we would expect them combined to add roughly $2 billion to the portfolio. So these are very significant clients. They're good clients in good verticals and consistent with our plan of let's just not grow the portfolio, let's grow it with the right, sustainable, strong partners, so that we can move forward in this new retail environment.
Second is, if you were to look back over the last several years, again, the pressure that we all know is facing certain retail verticals. We noted that many years ago. And so we started this pivot, so to speak, back in probably 2015. And between 2015 and the clients we just discussed, they now represent roughly $5 billion of the card receivables in our portfolio. When fully ramped up, we expect them to represent close to $13 billion. So there's a ton of runway to go here on these newer, healthier-type vintages that we've been signing over the last several years. So the future looks quite bright, and we're seeing it in the growth and where the growth is coming in the file.
If you were to look at the active client receivable growth of approximately 11%, you contrast that to the 5% decline in reported average receivables, with the delta being the decision that we made in the fourth quarter of last year to basically say, "Look, we can continue to have dampened growth going forward or we can find those clients that can no longer benefit from our services, and let's move them out so we don't have a dampening effect for years to come." And that's sort of the big chunk that we took out in Q4, which will pave the way nicely for the newer-type vintages.
What it means, of course, is that you have a grow-over for the front half of this year, and you'll see the reported number eventually start migrating towards the active number and, by definition, will equal the active number by the end of the year. We do expect to exit 2019 at a 15% growth rate, which would put the portfolio ending this year at roughly $20.5 billion.
And for those of you trying to tick and tie the math, it's, fortunately, in this case, fairly straightforward. You've got roughly 11% growth from the actives. We know that actives and reported will converge at the end of the year. And so the question is, how do we make the final 4 points from 11% to 15%? And that's going to come from really 2 sources. If you just continue to grow the portfolio at the rate it's been growing, you'd end the year at about $19.9 billion. And so the question is, how do we get from $19.9 billion to $20.5 billion, which is about $600 million? It's not a large number, but it is a number that we're very focused on. And it's a combo of as we load on some of the newer client signings, that will be some of the gap.
In addition, there are a number of modest-sized files that are out there in verticals that are very attractive to us, whether it's jewelry or consumer electronics, places like that, that we think would tuck in very nicely and get us comfortably to that $20.5 billion. And that's really the whole game for the year, is we want to exit this year with active growth, equal reported growth, equals 15%, equals $20.5 billion. And that is the jump for 2020. So that will really drive the growth in the file, which, of course, drives the revenue and everything else.
And so then we turn our attention to, okay, but what about on the expense side? Are there concerns there? Obviously, on the big question that is always out there in terms of, what about credit quality? What's going on there? And I can comfortably say, at this point, that, that is not an issue. You'll see that the credit quality is stable to actually improving. Now we assume stability as sort of the base case here, but we're actually seeing some improvement over prior year.
And of course, those are the 2 metrics you look at, delinquency and net charge-off rates. Delinquency rates were actually below prior year at 5.25% on this last release. For those of you who had to suffer through our noise that was in the delinquency numbers for quite some time, you'll recall we talked about the wedge and how the wedge needed to close, and then there was noise in there. Well, the wedge was closed or more so. And it's a year-plus after we had anticipated. But fortunately, all that noise did not eventually flow through to the loss rates. So it truly was noise. So delinquency rates are in good shape.
Charge-off rates are actually running below prior year, and we're comfortably tracking to 6% or better for the full year. And if people are concerned about, well, wait a minute, it's below last year, and you came in at roughly 6%, but you're still running a little bit above 6% right now. That's a typical seasonal pattern for us. So it's very typical, the front half. You're going to see essentially the first quarter being above 6%, then you start trending towards 6%, and then you start trending below it. That's just how the portfolio behaves. So that gives us a great deal of comfort on the credit quality side.
So again, from the new signings of the healthier verticals, the burn-off of the noncore clients, we're on pace to have a nice jump-off of 15% growth going into '20, along with that stable to improving credit quality, all of which suggests a very strong momentum as we move through the next couple of quarters of grow-over.
A couple of other items. We have diversified our funding base for the first time. As most of you know, we have funded exclusively through the institutional market, meaning asset-backed securities, bank conduits, institutional CDs, things like that. But we have now opened up our own retail deposit platform as a new source of funding. It will help diversify things, give us some flexibility to/or between different rates at the appropriate time. And that's spooling up pretty nicely. So that was a big effort that is now officially online.
And then finally, even though we're focusing on this sort of 15% jump-off rate, we're still targeting ROEs for the full year of 30% or greater. I mean, that's still our mantra of we expect to grow 2 to 3x, what the marketplace does with ROEs of 2 to 3x, what other folks are doing. And so, so far, from the core business perspective, we're very happy with the way cards has kicked off the year. Okay. Charles?