Ed Heffernan
Analyst · Andrew Jeffrey of SunTrust
Yeah, it’s a good question. The way, it's a little different from same-store, but kind of the similar concept, which is the number of programs that a specific chain will launch in any given year. See you may have a large grocer in Germany that if we can get them to do two programs a year, that would be great, right? We're running 220, 230 programs a year, so it is a bunch. And so we make our money, essentially, when whoever it may be decides to run one of these three month promo, heavy-promo programs. So it could be either an existing grocer pulls up to do three programs in a year or we get a new grocer who only wants to do one program a year. So it's really hard to do a same-store sales. But in general, we know sort of the total number of programs we need to launch in a given year to drive what has historically been a double-digit top and bottom growth engine for us. What we're seeing, as we move into World Cup and everything next year, is the European side of the business, which is the bulk of it tends to crank it up quite a bit for these things, less so in North America. And that is, in fact, what we're hearing from some of our big clients over Germany, in France, in Italy, et cetera. We also – with the launch, we're always looking for new product for these promotions. And having the exclusivity with the Disney brands over there, I think, will provide an additional incentive for the grocers to roll it up. So there's really two drivers that we think will help the return to double-digit growth next year. And then the big wild card, Andrew, we're not baking it in, but if we can get someone big in the U.S. onboard, that's your upside. And so we've got a couple small programs that have launched in the U.S. Can we get one of the big guys to sign up, to try guys to sign up, to try to differentiate themselves a little bit, especially given all the turmoil in the grocer market here in the States? Don't know yet.