Lawson Whiting
Analyst · Cowen
Yes. Vivien, a couple of things. One, as I think you know, the launch was really in Cancun over the last few months. It was not even across the entire country of Mexico. And so, the impact on this fiscal year is negligible, even probably within the country of Mexico would be negligible. So, -- but look, I mean, I think in Leanne's -- some of the comments that she made, it's off to a good start. We're pleased with the distribution. We're pleased with the consumer repurchase rates and everything. So everything is going sort of as planned or even maybe a little bit better than planned, but it's tough to extrapolate or see that impacting fiscal '23. Now, fiscal '24, I mean, we haven't given any guidance yet on that, and we'll probably do that after -- in the next quarter when we start talking a lot more about fiscal '24. But I think it is worth pointing out a little bit about how this is going to work just so that you all understand how the model works. And I'll just use a couple of examples. We can use Mexico as probably a good starting point. The Coca-Cola Company has taken the lead and the business model is actually similar to how they work with their bottlers around the world. But instead of two players, there's three as we are part of that too. So the revenues, the costs, the brand expense, all of that will be reflected on the Coca-Cola Company's P&L, not on Brown-Forman's, we will be selling whiskey -- both whiskey, almost the equivalent concentrate in their terms. And so, that's the revenue impact on us, but you're not going to see the full P&L impact in a country like Mexico. Turning to the U.S. If you look at the U.S., and it's going to be also similar for Germany and Australia, which are two really big RTD markets, we're going to handle the manufacturing and the distribution. And so U.S., Australia, Germany, you will see the revenues, the brand expense, the costs all in our P&L. So, it's difficult when you try to consolidate the two to figure out how is that all total up because it really is going to depend on the balance of sales between all the different markets around the world. But one way or the other, we still feel pretty good about it. And we'll talk more about that, as I say, in the next quarter.