Jane Morreau
Analyst · Kevin Grundy with Jefferies
Yes, sure. I'll try to do that, Kevin. It's such a volatile environment now, and as you can imagine, we're watching it closely and being thoughtful in terms of when and where we invest and behind what brands and channels and alike. So, what we did in the first quarter, as you noted, not surprisingly in terms of how our quarter fell, which was so close to the beginning of COVID, we really did step back and paused and reflect and evaluate what consumer is listening, what the appropriate type of spending programs and so forth. And so, as you did know that the advancement -- we do not -- as both Lawson and I mentioned, we do not expect it to be down for the year, like it was in the first quarter. Where we land in the year? We're going to be very agile about this. You will see quite a bit an acceleration in our second quarter. Lawson mentioned this because this is also when we're going to be launching some new creative, the shift of the Derby, if you will, from the first quarter to the second quarter, will be noticeable pick up in spending there. And just the number of activities that we've got going on that we believe we’ll be funding behind. In terms of trying to get down to any quarterly phasing, that's as far as I can go now, we expect to pick up in the second quarter or the third quarter, for sure. Remember, last year's fourth quarter was down, because of the on-premise closures, the cancellation of events, and we'll be cycling against that in the fourth quarter. But as always, we want to be thoughtful, prudent, agile, and just accordingly where the consumer is, and that's all I can give you right now, it’s very uncertain.