Jane Morreau
Analyst · Peter Grom with JP Morgan
A lot of questions there. So, I think you're just really asking about our guidance on SG&A going forward. And I will, as we talked about in my script today, just if I go back to 2013, we have been reallocating from SG&A to brand expenses purposefully for a number of years and over the last five years our SG&A with what it's today versus what it was five years ago, due to what you're referring to as some of our productivity and efficiency initiatives that we've had going on. But, yes, we have been able to continue our strategic investments whether it's an emerging market or rest of the market and so forth, and we plan to do that. We still have some other projects going on as it relates to SG&A, but we continue to have -- when we think about efficiency and productivity initiatives, we think about every line item, every operating expense line item of the P&L, so that starts from discounting and ensuring those are the most effective and efficient they are. So, it gets into our revenue growth management capability, it gets into our cost of sales, looking at packaging opportunity, looking at ensuring of supply chain as efficient as they can be. It looks that at sourcing opportunity is not only in our cost of goods, but in our advertising initiative, and these are all projects that we continue to have ongoing as we look ahead. And so, I've guided this morning to a modest growth in SG&A, a low single-digit growth next year in SG&A. We did benefit this year as you noted from one-time items, and as you know, some of that was a compensation related items. But we've got -- what we plan for next year is, we have a philosophy regard to our compensation, we got to pay for growth or we got a grow to pay for that growth. And so, that's all built into our outlook for next year.