Good morning. My name is Kalia and I will be your conference operator today. At this time, I would like to welcome everyone to the First Quarter Fiscal 2017 Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session. [Operator Instructions] Thank you. I would now like to turn the conference over to Jay Koval. Please go ahead.

Thanks, Kalia, and good morning, everyone. I want to thank you for joining us for Brown-Forman’s first quarter 2017 earnings call. Joining me today are Paul Varga, our President and Chief Executive Officer; Jane Morreau, Executive Vice President and Chief Financial Officer; and Brian Fitzgerald, Chief Accounting Officer. This morning’s conference call contains forward-looking statements based on our current expectations. Numerous risks and uncertainties may cause actual results to differ materially from those anticipated or projected in these statements. Many of the factors that will determine future results are beyond the Company’s ability to control or predict and you should not place undue reliance on any forward-looking statements and the Company undertakes no obligation to update any of these statements, whether due to new information, future events or otherwise. This morning, we issued a press release containing our results for the first quarter of fiscal 2017. The release can be found on our website under the section titled Investor Relations. In the press release, we have listed a number of the risk factors that you should consider in conjunction with our forward-looking statements. Other significant risk factors are described in our Form 10-K, Form 8-K, and Form 10-Q reports filed with the Securities and Exchange Commission. During this call, we will be discussing certain non-GAAP financial measures. These measures, and the reasons management believes they provide useful information to investors regarding the Company’s financial conditions and results of operations, are contained in the press release. And with that, I’ll turn the call over to Jane for her prepared remarks.

Thanks, Jay, and thank you for joining us for our first quarter earnings call. I plan on discussing two topics on today’s call. First, our first quarter results, and second our latest outlook for 2017. And then Paul and I will address any questions you may have. But before I jump into our first quarter results, I wanted to discuss a change we have made in how we present our reported and underlying net sales. In the past, we have presented our net sales including excise taxes. Beginning with this our first quarter and going forward we will present our net sales excluding excise taxes, which is consistent with the presentation used by our competitors. We believe this is a small change in the presentation in net sales and reflects one of several metrics we, as a management team, look at our business. We will continue to present excise taxes in our income statement, so the amount of information we disclose is really unchanged. It is simply the geography in our P&L and the comparability of the net sales metrics that we will discuss and analyze last going forward. So with that, housekeeping item taken care of let me now review our results for the first three months of fiscal 2017. Our underlying net sales using our new presentation of excluding excise taxes grew 2% in the first quarter. As expected this rate of growth is less than what we expect to deliver for the full-yea as the first quarter of last year was our strongest quarter, up 9% on a comparable basis, meaning excluding the divestiture of Southern Comfort and Tuaca, and up 11% over the two years. Remember that last year’s first quarter was fueled by the U.S. launch of Jack Daniel’s Tennessee Fire as well as a…

[Operator Instructions] Your first question will come from the line of Vivien Azer of Cowen.

Hi, good morning.

Good morning.

Good morning, Vivien.

So, just in terms of your outlook, Jane, I think you were real clear about kind of the puts and takes. But you did indicate that some of the EM softness was timing related. And clearly you are going to need that to stabilize I would think a little bit in order to hit the full-year guidance. So a two-part question. Number one, can you quantify how much of the drag to EM was timing related? And number two, just help give us a little bit more confidence on any kind of stabilization that you are looking for from emerging markets, please.

Certainly, I’ll take - let me just talk about emerging markets in general. So while we were down for the quarter as we noted, we were down 5%, and it was a little bit more than we expected it should be noted that we had very tough comps versus last year. And I would like to step back and remind everybody how much emerging markets makes up of our total business. So it’s around 20% of our total revenues. And so, to really understand it, there’s a lot of moving parts within it and you have got to peel back the onion, so to speak to understand it. As I said in my script, our two largest markets are Poland and Mexico. They represent well in excess of 40% of our emerging markets and they’re growing quite nicely at 8% and 17%, respectively. And we expect them to continue to grow so we do not expect them to be a drag on our results. Then we talked about our two of our larger contributors of growth over the past couple of years being Brazil and Turkey being a drag on the quarter and they are very much were a drag on the quarter. And that’s not surprising giving the political instability, the economic woes, the terrorism, the huge excise tax increases in both countries that’s primarily in Brazil last year. And so these really did have a significant drag on our results. We have other parts of emerging markets that’s continuing to grow and then we have some emerging markets that have what I would call, I think they are stabilizing, they’re not necessarily getting better and so as we look on to the rest of the year, I think we don’t expect, as you said and you’re right, it’s one of our key drivers, not the most important, but one of our key drivers to get to our full year forecast is that we won’t have as big of a drag as we did in the quarter. You mentioned the timing issue and you’re right, the timing was an issue. I would say it was about a point of timing issues. And I would say the rest of it was that we also expect significantly easier comps as we go throughout the year, particularly if you look at the last half of the year and most notably, the fourth quarter of the year were emerging markets were down. And that’s where you will start to also see some of the things that we’re talking about where I believe we have hit a bottom, if you will, so to speak in some of these markets that have been down for a while. Russia would be an example of that where I think we - close to getting to the bottom on that. So I hope I’ve answered all your questions there.

Yes, that’s perfect.

Vivien, I’ll just add too, there are – I mean in any three months period, you always have I’ll call it these fluctuations. I will give you an example of one which is like these discontinued agency brands that Jane mentioned. Once you cycle against not having them, and in this instance it would be – I think those affected Mexico and Czech Republic. So as an example, you won’t have the detriment of that going forward, there is several examples like that.

That’s helpful. Thank you very much. If we could just turn to the U.S. Clearly for you guys the plus side was good. It does feel though that, at least in the syndicated data, the AC Nielsen data, that the category does seem to be softening a little bit. Are you guys seeing that as well? And if so, what do you think is driving that? Thanks.

I mean, it’s a good question. Paul probably takes this again. I think we might say it’s hard to look at any three-month trend to draw a lot of conclusions from it. We were talking earlier, if we had seen increases in other industries, other alcohol industries, beer or wine which we haven’t necessarily seen or we haven’t seen, so we don’t see beer growing. So I think it’s just – I wouldn’t over read the trend at this point in time. We are definitely looking at it and watching it, but…

Yes. I think the hardest part is because it doesn’t measure the whole markets, you’re always trying to estimate what’s going on the on-premise or in the geographies not covered. But I think as a general thing, I’ve seen some speculation that it’s going to potentially be lower than it historically has. But I think we’re still estimating in the mid single-digit something in the U.S. Yes, value growth, something in the 5% range, which I think isn’t too far off. And again, the most important thing for us is that has been driven in good part by the American whiskey business. So I mean, I think I need a little bit more time to see in either softness and trends or something to start to forecast it forward in a way different than history.

That’s great. Thank you very much.

You are welcome.

Your next question will come from the line of Judy Hong of Goldman Sachs.

Thank you. Good morning. So, just maybe a couple of follow-ups on the U.S. If I kind of look at your 5% underlying sales growth, can you give us some color just in terms of volume versus price mix within that figure? And then just on Tennessee Fire, obviously you are lapping the launches there and some of the – I guess the syndicated data does show some weakness as you are lapping it. So maybe just a little bit more color just what you are doing to maintain some of the momentum you have seen in maybe the other channels. And then it also looks like your pricing has come down on that brand and sort of just curious too kind of what the rationale was there.

Well, I’ll tackle at least a piece of this. I think going back to much of the interest in this category literally over the last – as we received interest and questions about it. I mean, I feel like we’re pretty much sticking to our plan as it relates to knowing first that we’re cycling last year’s launch, which of course had pipeline in it, but also a lot of investment that of course generated quite a bit of trial. And with any of these pent-up demand launches we’ve had it over the years with Jack Daniel’s, we experienced that there’s – particularly with premier prices like Jack Daniel’s is, that there are triers who sometimes don’t convert that to full monthly usage. So I suspect we’re going against some of that. I think you inferred the on-premise is doing much, much better. It didn’t ramp up as rapidly. So it of course doesn’t have the pipeline build that the off-premise channel does. And then I think very importantly as we said is that versus introducing an additional flavored whiskey from Jack Daniel’s or two or some of our competition has done. Our main focus was on geographic expansion, so trying to take out in a thoughtful way into other countries. And of course, the combination of the on-premise and the few markets we’ve introduced this fiscal year outside the United States it’s having a nice and positive offsetting factor to that pipeline that we’re working against in the United States. And Jane, did you want to [indiscernible] pricing thing?

I can talk a little bit in the U.S. I mean there’s not a lot of pricing coming from there. I would say if you were to just look at the U.S. numbers straight up, of course the volume numbers will be down a bit because of brands like Canadian Mist. But I think more importantly is to look at a brand like Jack Daniel’s. And the volumes were up a couple of percent and we had about a point of pricing.

Yes. And I think Judy, too, the other thing on just to go back to the earlier statement I made about how you sometimes will have triers who won’t convert. I mean, oftentimes, one of the barriers for people converting to regular weekly or monthly usage is pricing. And as I think you’d know this for example, the drink price difference in the on-premise is much less than the bottle price in the off-premise for Fire and its main competitors. And so we think that might be one of the contributing factors, that the hurdle for an individual drink price on the on-premise isn’t as great as the shelf price difference in the off-premise. So I think our people are appropriately always dabbling with the right price volume mix within our range in order to try to find the best way to create sales value.

Yes, I’ll just building on cost, I think we said earlier this year even in the U.S. market as we look around the world in terms of pricing opportunities, or Paul alluded to this a moment ago, we’re looking at all the smart ways to do it. But the environment right now is not – in some markets, it’s a deflationary markets, so it’s not necessarily conducive to this and as we look at the full-year, as we discussed in our fourth quarter, we’re expecting very little from pricing whether it’s in the U.S. or globally. But we’ll get some mix in there and we expect as we have higher volumes coming from our faster growing premium and plus brands.

Yes. The loan exception to that for us – and those comments are absolutely relevant to the Jack Daniel’s line. But Woodford Reserve and Old Forester brands, Old Forester has been able to get some price in recent years. And Woodford, which had been doing modest pricing, is probably doing a little bit more this year than in past years. So we’re hopeful that that could help in the United States.

Okay, so maybe just looking at the consolidated price mix in the quarter though, it came in up 1%, a little bit softer than the trends that we have seen in the last several quarters. I would imagine the divestiture would have had a more positive price mix impact. So is there any sort of timing issue? Do you expect that 1% to improve as you get out to the balance of the year?

I don’t remember that. I don’t think so. But I think first of all, the SoCo piece of it, we pulled all that out when we do this analysis. So it’s not helping or hurting. So the analysis you’re seeing is excluding that. I think maybe if you’re focusing on reported gross margins, that’s where you see the hurt or the absence of Southern Comfort and Tuaca, which had nice high gross margins. And so the 180 basis point on reported declined year-over-year in margin, about 130 basis points of that decline was due to the exiting and the divestiture of those two brands. But 1% is – we’re expecting somewhere in that range, Paul.

Yes.

I mean, as we look at the year, it’s unlike the past couple of years. Some of it – because we’ve got lower innovation…

We were getting such benefit last year from particularly Fire as we introduced it. And in past years, also these barrel sales have been helpful. So in this particular quarter, I think both of those things would have worked against us.

Got it. Okay. All right, thank you.

You’re welcome.

Your next question will come from the line of Bill Chappell of SunTrust.

Thanks, good morning.

Good morning.

Hi, Bill.

Just first quick question, and maybe I missed something, but I think the original gross margin guidance was kind of flattish. Now it’s down 200 basis points. Just trying to understand exactly how you get back to your original EPS guidance. I mean, what the areas, major areas of improvement are. And maybe correlated, it seemed like I thought you had said in the past that advertising would be up this year, or at least for the first – this quarter. And it was down year-over-year on a dollar basis, so maybe you can kind of help us understand the pacing of that.

Okay. Let me see if I can start. So if you look at our full-year, our guidance is unchanged. And what we need, what we are looking at as – and the confidence we have in achieving that for the full-year versus where we are today as we do expect to continue to have leverage operating expense, leverage via SG&A. You’ll recall last year, we had very low growth levels of SG&A. We’ll expect some more continued low growth this year 2% underlying last year. And so we still expect that to happen. You’re right, on an underlying basis, we had very small I guess, we didn’t have gross margin help, if you will, on an underlying basis. It’s about what we expect for the year, give or take a little bit. So no help there is really coming from operating expenses, particularly SG&A. But let’s talk more about what’s going to drive this it’s really your top line growth. And we already talked about the emerging markets and why we feel confident that the emerging markets will improve from both a comp perspective and a timing perspective. But also as we look out, we won’t have the drag on our results from our first quarter Fire and the U.S. launched last year that drove us down this year in other words the pipeline. And we continue to expand internationally, so we’re going to continue to get benefits there. And then Jack Daniel’s 150 activation is just underway and so Paul talked a lot about this in our shareholders meeting in July as well as he introduced this in June during our call. And so there’s a lot of activation really going on now. And then when I think about the United States, we are actually increasing our media spend…

No, I think that covers it well. And again, I think - again, its three months and we - I find typically, on this particular earnings release, you end up having a lot of quarterly noise because it’s only been three months. And so I think it’s an emphasis that we’ve placed on some of this, this morning particularly, is it hit a few of our emerging market businesses. And - but as it relates to the expenses, I feel like we’re continuing to - we’ll continue to invest behind the brands as we go forward. And most of that leverage, as planned, is at the SG&A line.

And, Paul, just to follow up on that, I mean just to be clear, what you are saying is there is really no surprise internally from this quarter. And maybe the surprise is more the stock reaction, because it sounds like you knew the comps were going to be tough. But it seems like the gross margin was a surprise, at least the outlook. And so that is why I am trying to couple all these things together of it does seem like something has changed in the past three months.

Totally, I understand. I think what happened is like, for example, I’ll give you the - like, for example, the full year impact of these lower barrel sales is really the brunt of it’s hitting us in the first quarter. I mean, it’ll still be not as - I mean, it’ll still be negative to us as we go through the year, but not to the level that it was in the first quarter. I know that sounds odd, but - and that was something that we were not experiencing through the course of FY 2016, for example. So - and again, that’s why I make an example of that one. It’s just three months. It does hit you pretty good. And so on a three-month basis, it really will be impactful. I know you are looking for signs and signals that the business is moving in some direction that’s either the same or different. And you always have surprises in a quarter. I mean, there’s no doubt that I would have hoped for and helped - hoped for emerging markets business that was better than it ended up being, simply because of just the unsettled nature of a lot of these markets. I think we – those reflected somewhat in our results. Having said that, there are some one-time, seasonal, more short-term things that we think will abate as we go through the remainder of the year. So it’s probably a tale of both. As you say, I wouldn’t say that we’re surprised every quarter by something.

Okay. I’ll turn it over. Thanks.

Welcome.

Your next question will come from the line of Tim Ramey of Pivotal Research Group.

Thanks so much. Good morning. On the barrel sales, I assume that you just re-marked them to market in the 1Q and that is why the brunt of the impact for the full-year is in the 1Q, am I thinking about that correctly?

Yes. Let me take you through barrel sales, how this all comes about. Of course, we’re fully integrated, if you will, through the supply chain. So we make everything from start to finish essentially. We don’t grow in corn, but we are making our barrels all the way to distilling and then out the door. So remember that we are one of the largest barrel-making operations in the world. And so just to give a little background, I think it’s worthwhile to think about the background of these barrels sales in general, and then we’ll talk about how it flows through our P&L. Just background, so we’ve been doing this, we’ve been making our own barrels for a number of years. And what we do, as you know is each bourbon and Jack Daniel’s whiskey require a new barrel to put the whiskey into age. When we get finished with those barrels, we sell them. And the market generally for the sale of these barrels has been the Scotch industry. So if you look at it over a long period of time, let’s just say 50 years, it’s a very cyclical business. So we can see when the production and sales of Scotch go up and down. So it impacts the sale of barrels. It impacts the supply and demand and it impacts pricing. And so as you know, there’s been some softening in demand of blended Scotch. So we started seeing some pricing pressures. And we noticed that and we said that in our fourth quarter conference call. What that did is in the first quarter, we had a couple of things happen. We saw those pricing pressure. So each barrel that we were selling on the outside market, once that we’ve got dumped this used barrels, we’re making less on it than we were a year ago. We also had some lumpiness, as I was alluding to orders which would have been one of our surprises in the quarter, if you will. But it’s going to abate over the course of the year, because it’s not gone. That’s a little background, but how it flows through our P&L, is it’s simply we got less revenues from those sales of barrels this year than we got last year. It comes through our revenue line and it hits you all the way through your P&L. It’s just basically revenue. It’s a very high-margin business and so there’s no brand expense, if you will. There are some people that sell it, but it largely drops to the bottom line, whatever you have in your revenues all the way to operating income.

Yes. And remember too that while we – while the demand end has been influenced, remember, just each year that’s been going, buyers of bourbon has been doing well. Not only have we been emptying more barrels to meet the bourbon supply or demand out there, there have been other bourbon barrels out there. So that influences the supply of those against the Scotch demand. So some of that is hitting us in this first quarter and as Jane said, it is a nice margin business.

And we do expect throughout the year the pricing pressures, didn’t we? Because of what Paul said and what I was saying too.

Just not to belabor it, but in wine, trough to peak, used barrels pretty much doubled. I assume that something similar happened on your end and so this is softness relative to recent, but not softness relative to say three years ago, would that be a fair statement?

I think I would say softness relative to, let’s say three years ago, I’m trying to remember what our price – the prices of barrels have gone up because, actually, they were in short supply a couple of years ago. So I’m trying to think relative to three years ago.

I think a lot of it…

I think it would be a little bit higher today than it was...

It would be. I think a lot of that growth over the three years, Tim, was driven by us selling more barrels in addition to the prices at which they were sold. And so now you’ve got to – were sold at.

And just to let you know, Tim, I don’t want to belabor this either, but there’s obviously other things that you can do with barrels. And so that influences your mix. So if you don’t have a – someone to sell it to, so a person in need of it, a Scotch buyer or an Irish whiskey producer, you can sell it as planters and other things like that. They generally are less profitable too, which would also hurt your mix.

Yes, just the same as in wine. And on the tequila side, I mean those numbers were really good. Should we think about those – you mentioned Mexico was quite strong as well. Should we think about that as primarily a Mexico impact or is there something else we should be focusing on relative to El Jimador and Herradura?

The both growing nicely in the U.S. and Mexico, I know that. So you should see both those trends. I think in the quarter in Mexico, there were a little bit of price increases, so they probably were a little bit stronger, but they both…

In Mexico, yes.

In Mexico, not in the U.S. But I think both brands are doing quite well. They’re both growing I think in the double-digit range and thereabouts in both countries.

Particularly El Jimador in the United States continues to go from month-to-month growing very, very well.

Sorry, I should correct myself on El Jimador in Mexico, because that’s one where we’ve been repositioning the price. And I’m looking at the profitability from a pricing perspective.

Yes.

So we do have less volumes there, so yes, but they’re still growing well.

Terrific. Thanks for your help.

Thank you.

Your next question will come from the line of Bill Schmitz of Deutsche Bank.

Hi, good morning.

Hey, good morning.

Hi, can you guys just clarify a couple things for me? First of all, what exactly maybe I missed it, but what was the impact from the barrel softness in the quarter and how big is that business and maybe where it shows up? You have that schedule on the last page of the press release. Like where do we see the trends in the barrel business?

The trends are in your revenue. It had about a point of an impact on the quarter.

A point drag, yes.

A point drag that was made up of both the pricing, which we expected. So half of that was point and the other half is timing.

Okay. Is that reflected in that scheduled, like Page 10 in your release or not?

It’s not separately – okay, I’m sorry. You’re on Page 10 of the release.

Yes, I’m sorry to get down to the minutia.

Yes, it’s all right. Actually, I guess it would just being your bottom line numbers, because this is all – the first things are volumes and we don’t…

Brand.

Yes, we don’t track it there. So it just be in your very bottom line 2%, I guess. So it’s not per se in there.

Okay. That’s helpful.

In terms of our total business, it’s not a major – a meaningful business itself.

Okay. No, that is helpful. And then can you just kind of give is like a more detailed gross margin bridge and how you think that sort of plays out over the year? I know you talked about it qualitatively, but do you see gross margin up this year and maybe some of the moving pieces that could drive it one way or the other?

Okay, so I think in the fourth quarter, I was talking about our gross margin at that time. I think it’s really relatively unchanged from that. So I said it was at that time, we expect it to be flattish. Bill referred a little bit earlier to 2/10s down, 20 basis point difference, so I’m talking give or take of 20 basis points or so. So nothing is really changed in that perspective. So in that time I talked about it being largely a volume and a mix versus any pricing.

Okay. No, that is helpful. And then just, it sounds like the SG&A costs are going to be up a little bit this year. Is that – should we expect that ratio to expand and as a percentage of sales? And then what’s driving that higher SG&A costs?

Actually, are you looking at the same thing I’m looking at? I think SG&A costs are actually down on the…

Well I thought you were talking about the outlook. Did you say that the SG&A costs would be up offset by some pricing? Or did I miss-hear you during the...

Okay. I’m sorry. I was talking about underlying SG&A growth. If you were to look at where we are today, underlying SG&A is down 2%. I would say that was largely influenced by timing or one-time – the absence of one-time items we expect going forward. And so we do expect some modest increase in SG&A. Recall last year, SG&A grew about 2%. Recall our sales grew, what I said earlier, 5%. So if you look at the metrics we actually improved on an underlying basis, our SG&A as a percentage of revenue. I would expect a similar type of thing this year of low single-digit growth in SG&A at this point, and then of course, higher growth in the revenue line, so improving trends on an underlying basis.

Yes. Hopefully, it will be similar leverage to last year.

Okay, no, super helpful. Also and then just lastly, do you think for the full-year that depletions and underlying will kind of being aligned or is there some more inventory to come out in emerging markets?

Actually, in some markets and emerging markets, I hope inventories will come back versus - because I think any time you have - some of the circumstances we’ve got, you’ll find some inventory tightness in some of these markets. But I mean, I think as a general – you’re talking about depletions, I was trying to convert it over to sales, which is - but...

It’s there. I mean, we did have some timing issues with some markets...

Russia particularly

Yes, and some - yes, that’s right. We over - we had shipments last year ahead of depletions. So we expect depletions to get ahead of shipments this year there. We had some timing issues - seasonality or timing issues in the first quarter of this year with a shipper.

And distributor changes and things like that, yes.

Some of that [indiscernible] and depletion, so that will work itself out

And we have been accommodating - we have been - now the two offsetting things on Tennessee Fire, remember, is in the new markets will be - internationally, will be probably building some inventories out there as we go along the pipeline, particularly retail. And then, offsetting it in the United States has been some of those reductions, so.

Okay, no, that is super helpful. Thanks very much for your time.

Welcome.

You’re welcome.

Your next question will come from the line of Bryan Spillane of Bank of America.

Hey, good morning, everyone.

Hi.

Just a couple questions, first just some clarifying points. Jane, I think you talked earlier about the prior year comparison on underlying sales excluding the divestitures was 9% in the first quarter, is that right?

Yes. I think I excluded foreign exchange from that as well.

Yes, excluding - so underlying - ex foreign exchange and ex acquisitions and divestitures. Have you given what that comp is for the full year, just trying - because I know, at least in terms of where we were modeling it, we were looking at just what was reported last year and the organic sales comp I think was seven. So I just want to make sure if you’ve got it if you can provide…

[indiscernible] excluding SoCo, it was 5%. So I - we talked about $20 million of operating - no, or $0.20, now its $0.10 split adjusted was the bottom line impact of that. I’m trying to think what else I get - what else I have on [indiscernible]...

What I am trying to get to is…

[Indiscernible].

Yes, right, we have got a 4% to 6% underlying sales growth expectation and I just don’t know what it is comping against. What does 4% to 6% comp against if we’re going to be apples-to-apples pulling out the divestitures?

The last year’s quarters were 9%, as you said, right? And then as they came down, what - it was 5%?

Roughly 4% over the balance.

4% over the balance. And so you need 5% to 6%s on a two-year stack to equal out to the double digit that you would have accomplished with a 9% and a 2%. I think that’s where you were going, right, Bryan

Yes, yes, yes, yes, no, that is helpful.

Yes. And so I think, yes, we need mid-single digits off on a two-year basis. And I think that the reason that Jane was illustrating that is just to show you how good the first quarter was last year and how the two-year or the 2% this year can be explained against that?

Yes. And that is what I was getting at. It was even a more difficult comparison I think than we all thought because we didn’t have the comp excluding the divestitures.

Right, got it, which so you’re looking for more specifics on mostly the Fire launch, to be honest with you, which wasn’t there for Q1.

Okay. All right, that is helpful. And then just second question. Just on Finlandia, the decline is getting less steep, I guess. And in Poland you grew this quarter. So could you just give us - are we at a point where the drag there from Finlandia maybe is going to be less of a drag than it had been the last year or two?

We hope so, yes.

Yes.

Yes, you - I mean, you look at - I mean, you’re looking at the correct numbers. So mathematically, yes, it has been. And I think the other thing, too, it’s off a slightly smaller base and profitability. It’s less impactful when you get down to the bottom line. So our teams are working hard, particularly out there in its core geographies in Eastern Europe. And so we were pleased to actually see the quarter on Poland..

I guess what I am after is just is there anything that has changed either in the - sort of the approach that Brown-Forman is taking to it or anything that has changed in the market that has stabilized it? Or have we just - is it just sort of evolving on its own?

Yes, I mean, I think some of it was what I was alluding to earlier is some of these, whether its brand markets are getting to a point where they got a new, and so you’re going to start cycling against that. Not seeing that in Poland. Poland actually had recovered some, but Russia would be one place that’s still declining there. But again, I think it’s getting to a place where it’s not where it was a year ago, it was as much of a drag. In terms of our own sales force and what they’re doing differently, they’re always trying new things. And then, we’re looking at a new package later this year and probably next year.

Yes, and get benefit until 2018. I wish we could get to that faster, but it’s just the nature of packaging change.

Yes. And so there is work always being done on it to help improve it.

But I’d have to look at it by country to see, but one of the influences I always feel in the vodka business particularly, in a lot of these markets is the pricing activity of competitors. And your question makes me want to go look at a few of the key countries to see if that’s stabilized because sometimes, that can have a very nice impact on Finlandia’s performance.

Okay, great. Thanks, guys.

Thank you.

Your next question will come from the line of Rob Ottenstein of Evercore.

Great. Thank you very much. A couple of questions. Number one, Cooper’s Craft, haven’t heard much about that on the call today. Can you just remind us when that launched? If there was any impact in the quarter? And how you see that reception in the marketplace and with your distributors?

I don’t think it had virtually any impact on the quarter. I think it launched July 1 in a very select number of states, just eight. Yes, I think it’s seven or eight. And our read so far has been – which is mostly just trade and then any reviews about the product has been very, very encouraging. So I mean so far, so good on it.

Terrific. And then on Jack Daniel’s, you mentioned that you had about 1% pricing. I just wanted to clarify is that 1% pricing for number seven or 1% price mix for the Jack Daniel’s family in the U.S.?

That was in the U.S. and that was only for number seven. Again, as I said earlier, I think that was – as we look at the full-year, I don’t expect that I think I expect minimal pricing for the full-year in the U.S. from the brands. So that was...

Okay, so you have got maybe an easier comp in Q1 and then less pricing for number seven the rest of the year?

Easier comp in Q1 in the U.S.

On pricing.

Pricing. Yes, I don’t think, no.

So you expect roughly 1% pricing for the rest of the year for number seven?

No, I’m sorry, I said we had 1% in the quarter and I don’t expect as much for the balance of the year. So the full-year will be minimum pricing.

Got it, okay. And then just final question. Going back to Finlandia, is this – and I know these are delicate questions, but is this a strategically important brand for you? Or is it something kind of it’s nice to have, but not need to have?

Well, I think it’s been an important brand for us, particularly in key markets. You heard Jane emphasize that Poland’s one of our top two emerging markets. And Finlandia was actually really, really helpful, particularly in its early years, to helping launch Jack Daniel’s in a lot of these markets. So it definitely had some strategic benefit and roles, even beyond its own trademark contribution. So I mean, as you all know, the vodka category is an enormously competitive one. And particularly at the prices where, even though they’re what we would consider to be premium for the vodka category, there’s a lot of competition in them. So I’ve mentioned early on, I think it’s an encouraging sign that we’ve had a good quarter in Poland, but it’s been a tough couple of years. And they have, I mean in the markets where Finlandia has been strongest, it’s just there’s been, between excise taxes and competitive activity. Well I remember a lot of these markets were what we considered dark markets, our ability to sort of advertise our way out of it is difficult. So it’s had some challenging times, but I wouldn’t go so far as to say that it’s not strategic to us in the way that you were implying.

But maybe a little bit less than in the past?

Yes, mathematically. Sure, I mean, yes, mathematically just because of the innovation success we’ve had particularly within the Jack Daniel’s family and then the growth of the American whiskeys. And if you’re – just mathematically, Finlandia hasn’t kept up with those. So as a percentage of Brown-Forman, it’s down.

Well, no, I understand that. But just in terms of your ability to thrive in the Russian and the Polish markets, which are the two key markets, do you need to have Finlandia to give you critical mass in Poland and Russia?

I mean, it was certainly before Jack Daniel’s had any scale in those markets, Finlandia would have been – proportionately been more important. But I still think it’s important.

Great. Thank you very much.

Welcome.

And your last question will come from the line of Brett Cooper of Consumer Edge Research.

Good morning, guys. Can you talk about your relative performance in emerging markets? So I guess more on a trailing six or 12-month basis versus a couple of years ago? And then on a separate topic, when you are thinking about the go forward, what do you expect from blended Scotch competition given the devaluation of the pound? Thanks.

Jane, which one do you want to tackle either one of those?

The relative performance relative to the competition, again, I think ourselves, I’d point to some of the things that we already talked about in the quarter in terms of the numbers being down, and some of it being timing. I think that we had to peel back the onion once again. So much of it what I was doing with our own numbers and look at the trend of each of your geographic competitors to do any kind of a comparison. Most of them have a lot, larger percentage of their business in emerging markets than we do. And actually we heard earlier a couple of years ago about them in the emerging markets actions, whether it was in China than we are just because we didn’t have a big footprint there. And so I think relative performance to that, again we have to look at each country. And I think our competitors have noted we are doing well. Places like Mexico, we are doing very well there. So I think our performance is holding in those places where it should be, and if not better.

Yes, I think the big delineation between us and the competition is that, in some of the instances, not all of them, but in some of them. We aren’t in the – what I’ll call the lower price local business, whereas several of our competitors are influenced, their business is influenced quite a bit by that. We tend to be at the more premium and even where we’re in a category that’s indigenous to the country like tequila to Mexico or the example of the very sizable vodka market in Poland. We tend to be at a little bit higher price point so you’ll see some observations on performance between, say us and some of our competitors that skew because of the portfolio. But I’d have to look, I mean, I agree with Jane, it’s mixed picture you have to look at it market-by-market. We group it into emerging markets a little bit for just convenience, so aggregating what is particularly for us Jack Daniel’s global business. And then Jane, the other question?

The second part of the question I think perhaps you are alluding to was the impact of Brexit. Is that what you are really referring to?

For expectation of what blended Scotches might do.

As a result of that they actually got a nice favorable FX or pricing impact. I think that’s what he is referring to.

Yes. I mean I think it remains to be seen. I haven’t seen, at least personally I haven’t heard of any reports or seen any data that tells me that they’re using it to lower prices. Just so you know, even though you can be impacted by lower prices of competitive whiskeys, for sometime that was not the basis on which Jack Daniel’s particularly competed with the standard blended Scotch brands. I mean, oftentimes in most of these markets, almost virtually all of them we’re a meaningful trade up to those brands. So it remains to be seen what they do with them. But I like Jack Daniel’s price position where it is today for the very long-term. End of Q&A

Thank you, Paul, and thank you, Jane. And thanks to all of you for joining us today for our first quarter earnings call. Before you jump off though we wanted to make sure you knew we do plan on holding an Investor Day in New York on the afternoon of December 14. So be sure to mark your calendars. And in the meantime if you have any other questions, please feel free to reach out to any of us. And we hope you all have a great Labor Day weekend and that you enjoy some of our fine products. Take care.

Thank you, ladies and gentlemen. That does conclude today’s conference call. You may now disconnect.