Paul Varga
Analyst · Gardner
Well, I mean, Turkey has had its, for us, has had its fits and starts over the last many years. I mean, it is almost one of the classic emerging markets where you'll be way off one year and up another. But at the last 18 months or so, we've seen -- particularly, what we've seen in the local market in terms of brand building, a really super response to the Jack Daniel's effort. I mean, we think Jack Daniel's has, I mean, just wonderful potential in Turkey and it also carries over. I mean, the Middle East, North Africa comments, I mean, in the aggregate they start to add up to volume but they’re individual countries and we've been at that for a while. At the time we talked about this, I think, on prior calls. It's this whole region where up and down, Eastern Europe, we're starting to see the Middle East, North Africa, you go over to India and parts of Asia, there's just, Jack Daniel's has this appeal globally and it can be interrupted, of course, by global recession. But the breadth of growth that we've been experiencing is one of the main points we wanted to make. From quarter-to-quarter, you'll call out various countries because they'll have a particularly good quarter. But when you stretch this back over three to five years and look how broadly Jack Daniel's is accomplishing its growth, it really is sort of an impressive statistic. That's why we tend to want to call it out. And if we view market share data in a lot of these markets as well, we don't think we're even close to where we would declare that we've maxed out in some of these countries. I mean, we still think there's not only distribution upside but also in a lot of these places where the emerging middle classes are going to help consumption, we think Jack Daniel's will benefit quite a bit.