Stanley Peng
Analyst · CICC. You're with us now, Liping
Thank you, Matthew. Hello, everyone. Thank you for joining Beike's first quarter 2022 earnings conference call. Looking back on the first quarter, we were confronted with tremendous challenges, mostly arising from short-term uncertainties. But these uncertainties have not shaken our belief in the slightest. We are now more convinced than ever of the positive long-term market outlook, the prospect of achieving our goal and the path to get there. We believe, taking care of customers and helping service providers take care of customers is at the center of everything we do. We are resolved to choose the difficult yet right path when facing multiple options. The market volatilities have made our beliefs more real, more certain, have inspired us to reflect on ourselves and more importantly, given us the tenacity to thrive during the cold winter. Meanwhile, we must stay optimistic. In the long term, our target addressable market in existing and new home sales will continue to grow steadily, and the broader living sector will usher in greater opportunities. Swimming upstream, only the brave will succeed. In the recent round of massive industry corrections, we have united and actively embraced challenges. Only the fittest will survive, and with expanding capabilities, accelerating speed, and a strong mindset, Our confidence is strong, knowing that we have all it takes to win when the market recovers. This year, as the market finds its bottom and a path to recovery, our “one body” – housing transaction services – needs to overcome the mounting difficulties in the short run, and focus on solving problems for customers and service providers, as well as improving efficiency. Our “two wings” – home renovation and furnishing, and home rental services – need to take root, and make its primary theme integration and rapid development. This is especially true now that we have completed our Shengdu acquisition. We are pleased that we have already realized strong synergies, delivering initial results after we announced our “one body, two wings” strategy at the end of last year. The powerful growth of our home renovation and furnishing services and home rental services against weak market trends, further strengthens our belief that we are headed in the right direction by executing our strategy. Let's move to the details of our progress with our housing transaction services in the first quarter of 2022. Our housing transaction services is still undergoing a challenging time. During the first quarter, the new home market remained sluggish, due to the strain of private developer’s debt crisis, the lagging impacts from government bailout policies and low consumer confidence. Meanwhile, the signs of bottoming out and recovery in the existing home market were interrupted by the Omicron outbreaks across various regions toward the end of the first quarter. faced with the turbulence of this external environment, We must revere the market, take quick action, and stay focused, laser-focused, on our business and organizational planning. Experience tells us that a sound strategy insists We concentrate on the most fundamental issues – improving the efficiency of our agents, making their services more professional and their retention rate higher; improving customer experience by protecting them against risks and uncertainties; and accelerating receivable collections, leveraging our data strengths to optimize our services to developers, and enhancing their understanding of end users. By streamlining our operations and reducing discretionary investments, we aim to boost our efficiency and profitability. The massive market correction has impacted everyone in the industry, but also changed the overly competitive landscape. As the battlefield becomes less crowded, we are left standing, with a war chest to return to our original aspirations. We will take the time and patience to further refine customer experience and service providers' capabilities and build upon our strengths to achieve sustainable development. At the end of the first quarter, the number of Beike’s connected stores were over 45,700, down 10% quarter-over-quarter; The number of active stores was around 43,000, declining 5% quarter-over-quarter. As the market continued to find its bottom, we added fewer new stores on our platform and strengthened existing stores via mergers. The number of industry practitioners continued to fall rapidly. At the end of the first quarter, the number of agents on our platform was 427,000, and the number of active agents was 381,000, both decreased by approximately 6% quarter-over-quarter. The number of active stores and agents dropped 13%, and 24%, respectively, from their respective peak levels in mid-2021, which is in line with our expectations. The COVID-19 resurgences in the second quarter may result in further decline of the numbers of stores and agents on our platform. In addition, to Lianjia, we will continue to optimize low -productivity and loss-making stores, and steadfastly execute our big store model. This will also weigh on the number of Lianjia’s stores and agents, but at the same time drive a notable increase in per agent productivity serving to reduce the agent churn rate. In the first quarter, total MAUs on Beike’s app plus mini -program reached approximately 39.7 million, up 6% quarter-over-quarter. We expect online traffic to grow as the market recovers. Regarding existing home transaction services, according to Beike Research Institute, nationwide GTV of existing home sales dropped 52% year-over-year in the first quarter and GTV of existing home transactions on Beike's platform was RMB 374.1 billion, down 45% year-over-year, of which existing home sales declined 46%, outperforming the overall market. existing home transaction volumes in some key cities were starting to bottom out in the first quarter, but the market rebound was interrupted by COVID-19 resurging in mid-March. Confronted with a series of external uncertainties, we are adhering to the principle of “efficiency first” in our existing home business. First, we will reduce the size of the managing units of our stores and agents, through more refined and grid-based management, We aim to optimize efficiency and better manage key operating metrics such as collaboration indicators. Second, we will enhance our capabilities in existing home sales, with a focus on critical nodes in a transaction including the home listings, customer leads and home tours. We will leverage our Big Data and technical capabilities to find the best listings that we call “Beike’s pick” and do our utmost in the listing maintenance, home showing and sell through of these listings. We will also reconstruct our business leads distribution to improve home buyers' coverage and sales conversion. From the technological point of view, the broader VR application during the pandemic boosted our efficiency. after the lock-down in Shanghai since mid-March due to the COVID-19 resurgence, the weekly online leads generated in VR streams and VR home tours increased by more than 70% and 160%. Behind these achievements was the immersive virtual home touring experience made possible by our VR Technology, which transcends the limits of time and space. It supports real-time interaction between customers and agents, with sales consultants on a shared screen throughout the tour. providing a more intuitive and richer experience compared with photos, texts or videos, VR is an efficient substitute for a part of offline operations and is an ability our peers do not have. This year, Lianjia will spearhead productivity and quality enhancement. First, we will be efficiency-oriented and improve agents' per -head productivity. In addition, we will optimize and discontinue low-performing stores. Senior Managers must personally walk into each store and engage in store level operations. For customers, we will emphasize our “Anxin” service commitments and fulfillments. Our efficiency-oriented strategic choices do not mean that we are diluting our beliefs. Transactions in Shanghai have been suspended for more than two months due to the pandemic. Faced with many choices at this difficult time, we did not waver and insisted on guaranteeing the full base pay and welfare for agents in Shanghai. Putting “admirable services, caring for agents” into action, we will brace ourselves through the low return period to reduce agent turnover, which will bring high returns in the future. We believe this is the right choice and what we consider an essential investment. Most importantly, we will uphold, as always, our business philosophy of “community friendly” and devote more in community outreach and engagement, to do what is within our capabilities for those in need. During the COVID-19 outbreaks since March, our agents have served the communities and become a key team among community volunteers. Beginning on April 23rd, volunteers from Beijing Lianjia alone provided pandemic prevention and control services 26,500 times. More than 3,000 agents in Shanghai Lianjia volunteered to combat COVID-19 on the frontlines of 1,854 communities during the lockdown. In cities such as Suzhou, agents from connected brands and Lianjia actively participated in voluntary services more than 1,900 times, helping in community pandemic prevention, testing, necessities delivery, and other services. These volunteers’ work reflects our strong bond with the community. We believe that community services will infinitely fuel our future, as more frequent touch points allow our stores and agents to truly integrate into the communities. More importantly, this is how we turn our belief of "taking care of customers" into more practical actions. Turning to new home transaction services, according to National Bureau of Statistics, in the first quarter, the overall market GTV of new residential home sales was down 26% year-over-year, marking the second largest single-quarter decline since 1999. Meanwhile, the GTV of CRIC’s top 100 real estate developers fell by 47.6% year-over-year. Against this backdrop, the GTV of new home sales on Beike’s platform was RMB192.7 billion, decreasing by 44% year-over-year. The new home market continued to decline with no signs of recovery in the first quarter, a trend diverging from that of the existing home market. The ongoing debt crisis that developers face has made home buyers increasingly risk-averse, and slow sales lead to the further deterioration of developers’ liquidity condition. On the other hand, land auction prices fell, and the percentage of state-owned developers increased consistently. In the current period of market correction, we will strike a balance between scale expansion and risk management. First, we motivated agents to focus on low-risk projects and reduce high-risk project collaborations in the short term, while advancing the “Commission in Advance” model to ensure the collection of receivables, and accelerate sell through of high-quality projects, all together fostering a virtuous business cycle. In addition, we reinforced our “Corporate-to-Corporate Collaboration” with state-owned developers and high-quality developers to explore good incremental sales opportunities. As we boost sales standardization and scientific and refined management capabilities with our partners, we endeavor to jointly build a healthy ecosystem. On top of that, leveraging our advantage with our unique comprehensive residential housing data, we are extending our reach to the front-end of the industry value chain, to develop more services and products to help developers effectively enhance their customer research, project assessment and sales conversion. Next, moving to our progress and plans for our “two wings” business. Despite the market headwinds, our home renovation and furnishing services achieved remarkable growth in the first quarter. We also completed the acquisition of Shengdu at the end of April. The synergies created between Shengdu and Beike are clearly reflected in the significant improvements in traffic sharing, and in supply chain, delivery, and operational management. Propelled by these improvements, on a pro forma basis, assuming Shengdu was fully consolidated, home renovation and furnishing revenue in the first quarter would show a 54% increase year-over-year to RMB 860 million. Contracted sales would have increased by 63% year-over-year, driven by an 8% increase in average contract price, in addition to 50% growth in the number of contracts, which reached close to 6,500 in the first quarter. In stark contrast, the total output value of the home decoration and renovation industry declined by 25% to 30% year-over-year in the first quarter, according to China Building Decoration Association. This year, our overall strategy remains focused on building a one-stop solution for home furnishing, as we continue to leverage traffic directed from housing transaction services, innovate new retail models, and build a better “place” for home furnishing sales. Our core, housing transaction services provided strong support for home renovation and furnishing services. In the first quarter, referral customers from our core business contributed roughly 23% of home renovation and furnishing’s contracted sales, almost all will add incrementally to our top line. We expect this ratio to reach over 30% in the second half of the year. In Shanghai and Beijing, such referrals accounted for a remarkable 77% and 75% of all its contracted sales, respectively. Our progress in major cities has been especially exciting. Contracted sales in Shanghai, Wuhan, Chengdu, and Beijing increased by approximately 550%, 290%, 100%, and 130% year-over-year, respectively, in the first quarter. Shengdu’s more comprehensive supply chain and massive SKUs under management also further boosted our product diversity and scale, assisting us in achieving higher customer satisfaction and average contract price. In the future, we will leverage our Home SaaS system as a supply chain management tool, to expand the scale of bulk procurement and further reduce procurement costs while ensuring supply. With respect to project delivery, we enhanced the quality and craftsmanship of our products, and at the same time shortened the construction and delivery cycle by utilizing our online Home SaaS system in conjunction with offline management. Through systematic and scientific project management, Beiwoo’s delivery cycle has reached an industry-leading level of 98 days in the first quarter. We aim to shorten our overall delivery cycle from 130 days at the beginning of the year to 120 days at the end of the year. Meanwhile, we strive to consistently enhance customer satisfaction through ‘construction butler service’, smart construction site, customer NPS management and compensation measures. Moreover, our home furnishing revenue is consistently growing. In the short-run, we will continue to drive back-end sales of customized furniture, appliances and other categories with higher gross margins through our home renovation services. In the first quarter, thanks to our rich SKUs and improved sales tie-ins, Shengdu and Beiwoo’s average contract price increased by 7% and 21% year-over-year, respectively. Home furnishing accounted for 10% of total contracted sales in the first quarter, and made up 30% of contracted sales in Hangzhou flagship store. With the full integration of Shengdu, our home furnishing and renovation services have entered a more rapid development phase. We target its monthly contracted sales to exceed RMB 1 billion, and the monthly contracted sales in Beijing, Shanghai and Hangzhou to surpass 100 million each, sometime in the second half of the year. During the first quarter, our development approach to Beike home rental services became increasingly clear. Our “lite” rental property management services- Carefree Rent, achieved ground-breaking progress with over 5,000 units acquired in the first quarter. During the first quarter, our units under management have expanded from 3 cities to 8 cities, and by 37% quarter-over-quarter increase to reach nearly 17,000. By the end of this year, we aim to have more than 50,000 units under management in our Carefree Rent model. We believe that our Carefree Rent model can transform the disperse rental properties in the market into high-quality, reliable, professionally managed, and institutionalized long-term rental properties. Meanwhile, with respect to centralized apartments, our first youth apartment project that we participated in using a “light” custodial operations approach, Beike New Youth Apartment, launched in Shanghai, Xuhui district in the first quarter. The project has a total of 2,978 apartment units, a monthly rent as low as RMB2,700, and its occupancy rate has reached 98% today. In March, we launched our “Twilight” service guarantee program to protect the rights and interests of both tenants and home owners. The system provides loss compensations, covers the most concerning issues such as commission, rent, and property and personal safety, thoroughly allowing quality and worry-free rental services to be truly accomplished. In the first quarter, “Twilight” commenced operations in Chengdu, and Shanghai, followed by deployments in more cities. Finally, I would like to thank all investors for their support. Beike was successfully listed on the main board of Hong Kong Stock Exchange by way of introduction on May 11th. This represented the sound of horns for our journey forward, and empowered us for our next destination. The substantial uncertainty we face right now reflects the challenges our business has always faced. From Lianjia to Beike, all our efforts have been centered on reducing the uncertainty of our business and providing value to the industry with sureness. We fought against the uncertainty of information with authentic listings, against the uncertainty in cooperation through our agent cooperation network, and against the uncertainty in customer choice through the optimization of our products. We reduced uncertainty in service providers’ capabilities through training, certification, and examination, and combatted the uncertainty in services through a steadfast commitment to service qualities. Our organization has a spirit - it grows more united when the challenges are greater, and at the same time more confident about the future. Therefore, the recent market changes, unprecedented though they may be, do not change who we are as an organization, and even serve to strengthen our faith to accelerate in our set direction. There is no doubt that we are being tested this year on multiple fronts. Our housing transaction services must brave the many challenges in its operations, while our “two wings” must build solid underlying capabilities and collaborate. Decisive actions are a must for our whole organization to streamline costs and get leaner while maintaining our vitality. Fear not the strong pass iron-clad on all sides! We uphold our belief that as we overcome these obstacles, we will emerge stronger, with new capabilities and lower structural costs. The steps we are taking today will solidify our concrete foundation, empower our development for the next decade and sustain value creation for our customers, service providers and shareholders. With that, I would like to turn the call over to our CFO, Xu Tao, for a closer review of our first quarter financials.