Tom Polen
Analyst · Doug Schenkel from Cowen
Okay. So this is Tom, and thanks for the question. So just on -- give a little bit of color on the upgrade path and why that's important to us. As we've been reporting, the GeneOhm business has been challenged, I'd say, for really the last year to 2 because of the very manual nature of that, right. It's been vulnerable. And as we've said, we actually had molecular is down this quarter because of the annualized impact of losses in the past on GeneOhm, and the GeneOhm menu is really purely an HAI menu plus GBS. That GeneOhm menu now, with the approval of Cdiff, is basically been fully replicated on MAX. And so the customers that have been relying on GeneOhm to do their MRSA testing and their Cdiff testing and their GBS testing now have that exact same portfolio available on MAX, and so we're able to go and more aggressively upgrade them, secure that business so that we don't have any underlying negative trajectory in that part of the portfolio. So then with a more solid base, of course, you're looking at a combination of share gains, as well as entry into new market spaces. And really from here on out, most of the new assays that we will be launching on MAX, and we haven't characterized the exact size of those markets publicly, but what you will see is MAX beginning to enter into new spaces for us. So, for example, in the quarter we launched our enteric bacterial panel in Europe. Now that's a new market for us. It's a new market overall because it's upgrading customers from culture to a molecular method. That assay is under active clinical trials right now in the U.S. and will be submitted for FDA approval at the end of this year. We have GC/CT also moving into clinical trials. GC/CT, Trich, a new assay on that platform in that volume segment of the market. Of course, it's been playing a bit more in the higher volume segment on our Viper platform. And there's many others. We have respiratory assays in our pipeline, et cetera, which are new markets for us. So we think about, as we get that MAX placement into an account, really growing that account through the addition of menu, and that's an area that we've communicated that we're very focused on, and we'll continue to be, obviously, on the execution side of that, very focused on menu expansion because that's what's going to drive average revenue per account upwards over the many years to come.