Charles Gayer
Analyst · Tara Bancroft with Piper Sandler
Thanks, Jon. The Orladeyo PDUFA date is exactly 4 weeks from today, and we are ready to launch. We are ready because we started investing in this launch years ago. We invested early because we knew that a deep understanding of the attitudes demographics and access needs of our customers would be critical to success. We also invested early to build an experienced team that is ready to execute our plan. I'll describe each of these key investments in more detail.
First, we invested in understanding our customers. When we did market research to understand HAE patient and prescriber attitudes and behaviors, we didn't cut corners. We conducted very large physician and patient surveys to gain a clear and unbiased view of how our future customers will respond to Orladeyo. When we surveyed 175 HAE treating physicians, for example, that's a sample that treats 1,300 patients, over 10% of all HAE patients in the U.S.
Here's what that comprehensive research tells us. Patients are grateful for the injectable treatments that exist because they remember having nothing. They cope with their injections, but they want something more. Patients want more because the burdens of injectable treatment, such as preparation time, difficulties in administration and needle fatigue all limit their freedom and detract from their ability to live normal lives.
Patients and physicians told us consistently that they see a targeted oral therapy as the next big thing and the natural evolution of HAE therapy. This explains why half the patients we surveyed who say they are very satisfied on their injectable therapies still want to switch to Orladeyo. We've seen this movement already as 50% of the patients enrolling in APeX-S in the U.S. are switching from treating with Takhzyro, Haegarda or Cinryze. Megan will tell you more about how these clear patient preferences, new data on the burden of treatment and the opportunity for an oral once-daily option are all starting to change how physicians think about HAE treatment.
As part of our market preparation, we also invested in understanding the universe of healthcare providers who treat HAE. In rare diseases, there are no off the shelf solutions for customer targeting. You can't get traditional pharmacy prescription data. So over the past several years, we layered over 10 data sources to build and refine our HAE treater database. We use these data to structure our sales team, and that team started making profiling visits to their future customers in July. What we hear back from the sales team is that our list is on target and that HAE treaters are engaging with them. And with less travel right now, our reps have more time to go even deeper into their target list with customer outreach.
We're also invested in understanding how payers will cover Orladeyo and how we will help customers through the access process. A year ago, we did qualitative interviews with 16 payers, representing over 100 million covered lives. And since then, we completed additional quantitative work with 56 payers that represent over 200 million covered lives. Payer feedback has been consistent. They recognize the value of an oral therapy for HAE patients, but they don't want to pay a premium for it. They tell us they will cover Orladeyo if it costs them what they pay for injectable therapies like Haegarda and Takhzyro, products that are priced at $500,000 to $600,000 per year.
Equally important is how we invested to smooth the Orladeyo access process itself. We set out to build a best-in-industry patient services program by taking great care to understand customer experiences, both positive and negative. There are several ways we will deliver on our goal, but I'd like to highlight 2 important components. The first is that every health care practice and their patients will have a dedicated care coordinator. We heard repeatedly from patients and providers about their frustration with the inefficiencies of being transferred from person to person during the access process. We also heard about the value of long-term relationships between patient service programs and their patients. Our dedicated coordinators are ready to streamline the access process, coordinate product shipments to patients and build ongoing relationships with both patients and healthcare providers.
The second component is that we are closely linking Orladeyo patient services with our field teams to support patient access. Our field market access team has already built relationships with reimbursement coordinators in the top 200 HAE treating practices. And our team is ready to assist with prior authorizations, payer education and other steps to speed patient access to Orladeyo.
And finally, we invested in people. We've built a U.S. commercial team that knows how to execute. Our commercial leadership team has a track record of rare disease launch success in oncology, gene therapy as well as previous HAE launches. They hired a sales team that averages 20 years of industry experience, including nearly 10 years in rare disease. Each one of them joined BioCryst because they understand the value that Orladeyo will bring to patients. They have a passion for launching products, and they want to be part of the growth and transformation of BioCryst.
Our investments are about to pay off because the team is ready. We are ready to launch the day Orladeyo is approved. We are ready because we've invested in understanding this market. We're ready because we know that HAE patients have been waiting years for a targeted oral therapy. We are ready because we don't want patients to wait any longer.
Now I'll turn the call over to Megan to describe our medical team's preparations.