George Mikan
Analyst · UBS
Good morning. I'm pleased to be here on my first Best Buy earnings call. This is an amazing opportunity, and I'm excited to be part of this team. Before we begin with the details of the call today, let me begin by addressing the difficult events of the last 6 weeks. As I'm sure you saw, the audit committee of the Best Buy board completed its investigation into my predecessor, who resigned last month. The results have been disclosed. And by making that information public, the board kept a promise to resolve this matter openly and with full transparency for shareholders, for employees and for our customers. The board also announced that Dick Schulze will be stepping down as Chairman, effective at the Annual Meeting in June. Let me take a moment to acknowledge Dick and what he means to this great organization. He built Best Buy, with hard work and vision, into a $50 billion company with nearly 170,000 employees across the world. And I'm determined to honor his legacy and what he created. In his new role as Chairman Emeritus, his institutional knowledge will be invaluable. I believe the company is responding well to these changes. I want to assure everyone that I'm focused on running the business, and I'm developing a plan for the future. It is my belief that Best Buy is a highly undervalued asset, with an excellent opportunity to improve returns. I'll let Jim cover the first quarter review in greater depth. Overall, results are within our expectations, and we are maintaining our guidance for the year. Now for the balance of my time today, I'm going to cover 2 main topics: first, my observations after 6 weeks in my new role; and second, the things I'll be focused on over the next few months. Let me start with some macro trends that we see in the market today. We are operating in an economy without boundaries, one that has been transformed by the digital revolution and is more open and transparent than ever before. Neither consumers nor companies are defined by the roles and limitations that seemed so clear just a decade or so ago. Armed with information and choice, consumers shop differently today. The annual rate of growth of e-commerce transactions is far outstripping traditional retail sales. Consumers have needs and preferences that are new and changing rapidly. Today, they need virtual products and services as much, if not more, than they need hardware. And businesses are under pressure to respond to those changes; to connect with consumers, whether they are online or in the store; and to meet these new needs and preferences. The changes have created risks and dislocations. Some businesses have not survived, but those changes have also opened the door to new efficiencies and opportunities. We certainly have seen those forces at work in the market for digital products, where competition for the attention of consumers is strong and growing stronger. This new generation of consumers is empowered, educated and social. They have many options when browsing for tablets, smartphones and other devices that connect us. And they have a fast-growing need and appetite for services and accessories, both tangible and virtual, that help consumers take full ownership of their technology. Not that long ago, Best Buy was the authority in this market. Our stores wowed consumers. They were places where innovation met convenience with a broad assortment of products and knowledgeable people who knew how to make things work. Best Buy provided a unique customer experience that gave us a clear edge over competitors. Not anymore. Today's marketplace is different. From my perspective, it is a marketplace we weren't prepared for. Best Buy's customer experience is no longer unique as it once was, and it is no longer a distinct competitive advantage. To be sure, Best Buy still has numerous advantages. We have good, hard-working people. The company has a global footprint and deep relationships with vendors. We are the market leader in consumer electronics, and we still have ambition and pride. So make no mistake: we will reclaim that place of authority. We will reclaim that unique experience with customers. I believe an essential part of moving this company forward is acknowledging the truth about where we are. Best Buy is not performing up to its past standards. We need to change substantially. We need to change who we are and what we do and how we relate to customers and shareholders. After 6 weeks on the job, I would say Best Buy is in a turnaround. This assessment reflects the reality of the moment. It does not mean we are in any danger of going out of business. It does mean that bold actions are required. Tough decisions will be made. We must take a fresh look at our investments and the entire business, and I can assure you there will be no sacred cows. As we look to the next few months, we are committed to implementing the strategic priorities laid out at the end of the fourth quarter. But for a company in turnaround, those priorities are just the first phase of the changes to come. I am working with the senior leadership team to create a long-term plan that recognizes that our marketplace is no longer defined by distinct boundaries. That plan will provide a path for sustained, profitable returns in the years ahead and position Best Buy to compete in a much broader marketplace, a marketplace that covers everything from innovative home entertainment systems and appliances to the virtual products and services needed to tap the full potential of mobile devices. That plan will help us connect with many more customers than we do today and build much deeper relationships with them. We'll expect to lay out the details in a few months. Let me say, as a starting point, that I envision a Best Buy that is more relevant, more intelligent and more nimble. These are the guiding concepts that are shaping our turnaround plan. First, to compete in a broader market, Best Buy must become more relevant to consumers, seriously relevant. We cannot be seen just as a hardware company. We must be relevant in the much larger and constantly evolving market of services that is driven by technology innovation and broader customer needs. And we must begin building those deeper relationships with customers. We must meet people where they are and not expect them to come to us. That means we must have a world-class e-commerce capability. We are continuing to build a first-rate team to help Best Buy meet that need, and I expect to have more to say about that real soon. A big part of becoming more relevant begins with our people. Best Buy has always been a people-based company. We need to build on that. We need to develop and support our people even more. We need to provide training to bolster our expertise in technology and keep us at the forefront of new products and trends. We need to raise the bar for everyone, from the Blue Shirts to Geek Squad to those at the very top of the company, including myself. As a team, we need to make technology work for people. That means solving their problems and educating them on what's really possible. Right now, we aren't even close to good enough. We have the financial strength to make these investments, and I intend to see that we do. Better trained, better equipped team members are essential to the success of our plan to compete in broader markets. They are essential to connecting with more customers and building deeper relationships with them. The strength of our employee base sets Best Buy apart from its competitors. A great example of where we are already asserting relevance can be seen in the new store model we are in the process of unveiling. We expect the Blue Shirts and Geek Squad agents who will staff those stores will speak with authority about technology. Their mandate will be to shift the customer expectation from repair, our traditional Geek Squad offering, to one of relationship. Another example is the new program we just launched to provide millions of AARP members access to Geek Squad services. It's a comprehensive subscription model that supports AARP members with their personal technology through access to Geek Squad agents by phone, online and in-store. I can't think of a better positioned company to offer this type of end-to-end solution, which delivers significant value for customers by meeting 100% of their needs. These are just a couple of examples of where we are moving to improve the customer experience, improvements that move us from a transactions-based experience to a solutions-based experience. Second, Best Buy must become more intelligent and more strategic about using data, coupled with technology, to build long-term relationships with customers. Before I joined Best Buy, I worked at a company that was adept at using data to drive business decisions and shape customer relationships. At Best Buy, we need to do the same. A good example of what I envision is the way our Best Buy Mobile team stays connected with customers. Best Buy Mobile uses technology and information about their needs to ensure they come back to Best Buy for follow-up assistance and upgrades. We will do more of this. Much more. And dive much deeper. I'm talking about using analytical tools to improve business processes and inventory management, as well as predict consumer behavior. We have a wealth of information at our fingertips. We have to use it to figure out what our customers want, not just today, but what they will want tomorrow. As a solutions-based organization, we must offer a personal experience to our customer. We must anticipate the needs of our customer and meet them, not partially as happens all too often today at Best Buy, but fully. And last, Best Buy must become more nimble. We have to adapt to the new realities of the marketplace. That means being faster, more efficient and more productive. We have to anticipate changes, not just react to them, and lead the way with innovative products and services. We need to focus on being better, not just bigger. We will rightsize the company to better meet customers wherever they want, whenever they want, in the neighborhood store or online with a strengthened e-commerce capability that opens markets at home and abroad. My goal is to continue to shrink the company's physical footprint and substantially reduce our cost structure. Total square footage will go down as we make decisions about the best use of space and resources. But as we assess opportunities, our total storefronts may stay the same or even grow somewhat, though with a smaller and more focused presence. We've had success with this model in some of our pilot markets, where we've been able to drive up revenue per square foot while reducing operating costs. That is the path forward. Best Buy needs to be more focused and lean. Our intention is to grow returns from existing assets and invest in those assets to deliver outsized returns. Another part of being nimble is making sure that we use our size to our full advantage. Best Buy operates around the world. But big is only better if we use our size to improve efficiency and productivity across all aspects of the company, inside and out. Big is only better if we use our size to be the very best at what we do. And yes, that includes making sure our customers truly get the best buy when they come to us. So let me be clear. What I've outlined here is not a strategy. It is the foundation upon which we will build that long-term strategy. We do not have all the answers today, and I know that is going to be frustrating for some as it is for me. We will come out with the specifics later this summer. We plan to deliver a multiyear blueprint designed to succeed in a marketplace where boundaries have disappeared and where competition for consumer attention is fierce, but where Best Buy also has opportunities to excel. It is essential that we invest in our core strengths and that we become more relevant, intelligent and nimble. Doing so will make us stronger and better able to adapt to change. Doing so will make sure Best Buy is never caught flat-footed again by a marketplace that is evolving rapidly and will continue to do so. We have a lot of work to do. One part of that is rebuilding relationships with investors. That is an important priority and one I will personally address. As we move forward, Best Buy will focus on improving margins and continuing to return cash back to shareholders. And we are moving from a big-box store growth model to a return on investment orientation, as is appropriate for a retailer at our stage. I know there are skeptics out there. I see the share price. But I don't see the company through the same lens. I see the reality of the moment and I am realistic about the challenges. But I also see the opportunity, and I am confident we will prove the skeptics wrong. I will now turn it over to Jim.