Stuart Burgdoerfer
Analyst · Royal Bank Canada.
So Brian, there's a lot in that question, and that's okay, because we're in an interesting business. As we think about merchandise margin, as you know, it starts with the product. And what I mean by that is the -- how consumers react to our product. And when we get it right, as you know, we got a lot of pricing power with the Bath & Body Works and Victoria's Secret brands. So it really does start with getting the product right, which as you know, is one of the key reasons or rationales for all the work that we've done and that we continue to do on our speed agenda. When you combine that with inventory management and discipline, those things in combination get to merchandise margin rate improvements that we've realized over time, including year-to-date in 2015. With that said, you also know that we try to be smart about the trade-off between rate and dollars. And we really think a lot about reinvesting in our product and driving dollar volume at the end of the day, trading off price levels, promotions, opening price points, et cetera, to get the best merchandise margin dollar result. And then as you move into occupancy, the other component of the gross profit rate, frankly, we are very enthused and bullish about the opportunity that we have to reinvest in our store fleet. And as we report out regularly at our annual investor meeting, those investments, certainly in aggregate, have been paying off very well in terms of investment returns, driving sales growth, profit dollar growth and very importantly, setting our business up for the next 5 or 10 years with a store environment that's very compelling to consumers. And so reflecting those investments, I would expect that we'll continue to see some deleverage in the occupancy line over time. But again, view that very favorably because of how that contributes to the long-term health and growth potential for this business. So big subject. I think that reflects our views, and we'll be careful about managing rate versus dollars. Thanks.