Stuart Burgdoerfer
Analyst · Kimberly Greenberger with Morgan Stanley
Thanks, Amie, and good morning, everyone. Our third quarter results were very solid and represented a record for the company. Total sales increased 7%. Comps increased 5% on top of the 3% increase last year. And operating income dollars increased 35%.
Earnings per share increased 42% to $0.44 versus $0.31 last year.
As you know, holiday in the fourth quarter are critical, representing over half of our earnings for the year. While we have momentum in our business and we are well positioned, last holiday was challenging. Therefore, we remain focused on the execution of retail fundamentals, and we will continue to manage the business with discipline.
Turning to our third quarter results in more detail. Total sales increased 7% to $2.319 billion and comps increased 5%. The gross margin rate increased by 130 basis points to 40.8% driven by an increase in the merchandise margin rate and slight buying and occupancy leverage. The SG&A rate improved by 110 basis points to 28.6%. Operating income dollars increased by 35% driven by our growth in all 3 of our major segments, and our operating income rate increased by 260 basis points to 12.3%. Earnings per share increased 42% to $0.44.
Turning to the balance sheet on Page 8. Retail inventories per square foot at cost ended the quarter down 12% versus last year. We are very comfortable with our inventory position. They are clean and in good shape.
Turning to Page 11 of the presentation. Our guidance for the fourth quarter is consistent with our prior view. As previously announced, our full year forecast includes a negative impact of about $0.10 to $0.12 from the exit of certain apparel merchandise and makeup and about $0.05 of incremental nonoperating expense, primarily interest, for a total of $0.15 to $0.17 of pressure.
Importantly, we expect a more significant impact from the exit of apparel at Victoria's Secret Direct in the fourth quarter. We have sold through the majority of this product, so the magnitude of the sales decline will increase in the fourth quarter. Whereas direct sales increased by 2% in the third quarter, our expectation is that sales will decrease in the high-single-digit range in the fourth quarter, which will negatively impact earnings per share by about $0.05.
For the fourth quarter, we expect earnings per share between $1.61 and $1.71 against last year's $1.65 result. Our fourth quarter earnings forecast reflects a low-single-digit comp increase. We expect fourth quarter gross margin rate to increase, primarily driven by an improvement in the merchandise margin rate.
And we also expect the SG&A rate to increase, primarily driven by a forecasted increase in incentive compensation as last year's payout was below target.
Nonoperating expenses, consisting primarily of interest expense, are projected at about $80 million in the fourth quarter.
Our projected tax rate is 38%, and our weighted average shares outstanding are forecasted at about 299 million.
We expect to end the fourth quarter with inventory per square foot down in the mid- to high-single-digit range to last year.
For the full year, we are projecting positive low-single-digit comps. Total sales growth will be about 2 points higher than comps due to growth in square footage in our international business.
We expect our full year gross margin rate to be up to last year and the SG&A rate to be about flat to last year.
Assuming all of these inputs, we expect earnings per share for the full year 2014 to be between $3.21 and $3.31 per share. We are projecting a 2014 CapEx of about $750 million. As you know, about 70% of our CapEx budget is for real estate and stores. The remainder relate to investments in technology, logistics and facilities.
As detailed on Page 12 of the presentation, Victoria's Secret's square footage in North America will increase by just over 5% this year driven by expansions of existing VS stores and the opening of 33 new PINK stores and 20 new Victoria's Secret stores. Total company square footage will increase by about 3.5%.
Turning to liquidity. We expect 2014 operating cash flow of $1.5 billion to $1.6 billion and free cash flow of about $750 million to $850 million. We remain committed to returning excess cash to shareholders through a combination of share repurchases and dividends. Our free cash flow and cash position, along with the additional availability under our revolving credit facility, results in very strong liquidity, which is more than sufficient to fund our working capital, capital expenditures, dividends and any other foreseeable needs.
Thanks. And now I'll turn the discussion over to Sharen.