Caroline Beasley
Management
Okay. Thank you, Marie. So to provide further color on third quarter revenue. Spot revenue, including political, decreased 28%, with local down 34% and national down 11%. We also continue to see our smaller markets being less impacted by COVID, and this is partly due to their focus on local direct business, and then, of course, slower reopenings in our larger markets.
Digital, as I mentioned earlier, was a bright spot for the quarter, increasing by 1.8%, and it has increased 8.7% on a year-to-date basis. Esports continues to be a growing and popular facet of our company, given the sports COVID-proof online play format, and our offerings have enormous appeal to the millennial and Gen Z demo who are obsessed with gaming. We'll have more to come about esports next quarter.
Moving on to the fourth quarter, we ended up in the high single digits as far as October goes and despite minimal political, November has improved as well and is pacing down in the low double digits. As COVID cases increase, we remain cautiously optimistic about the remainder of fourth quarter and heading into 2021. So to recap, our 24.9% decline in revenue is a significant improvement from the 54% decline in second quarter, and coupled with the operating expense reduction of plus to $8 million allowed us to positive SOI and EBITDA for the quarter.
Looking ahead to fourth quarter and into 2021, our focus will include growing our cash flow and maintaining a strong balance sheet with liquidity at the current level or higher. While we aren't under a leverage covenant until third quarter of '21, reducing our leverage is a priority, and we are working towards returning to our pre COVID levels when net leverage was in the mid 4x and eventually land at our goal of 4x or below.
With our continued focus on the highest quality local content, our station's ratings performance remains the best in the industry. In fact, according to Nielsen, our Q3 PPM ratings cluster roll up tier was the highest of any other major broadcaster in the industry. At the moment, we have one or more top 3 stations in 11 of our 13 rated markets, with the top advertising demographic of persons 25 to 54.
So finally, I would like to acknowledge our team numbers across the company for the sacrifices that they have made and everything that they are doing to help us address and overcome the challenges of the last 7 months. And on behalf of all of our employees, we thank you very much for tuning in to our call. So Marie, I'm going to hand it over to you.