Jonathan Johnson
Analyst · Davidson
Thank you, Adrianne. We're thrilled with these results. They represent disciplined focus and a lot of hard work by people throughout the company. Slide 17, please. Let me walk you through how we achieved these results, starting with Overstock Retail. Slide 18, please. Overstock is a top player in the growing home furnishings online market, a market that is now more relevant than ever. Online penetration was steadily increasing prior to the pandemic, where recent pandemic-related shifts in consumer behavior have accelerated that growth. We estimate that the online penetration was 36% at the end of Q2. Slide 19, please. We are playing to our distinct position of strength in the market, a position that is relevant in any market condition, but especially during challenging economic times. Our brand vision of Dream Homes for All differentiates on the home goods expertise and smart value. Our customers come to us to find high-quality home goods for a great value. We are not, nor do we strive to be, an everyday-low-price leader, such as the generalists you see at the bottom of this chart, nor do we strive to be inspirational. We believe our position uniquely meets the needs of many customers in the market, customers we focus on every day. Slide 20, please. During Q2, many customers discovered Overstock for the first time. Our new customers tripled year-over-year, and our 28-day repeat rate increased 16% year-over-year. New customers are finding us in products they love, and they are having a good experience. This gives us confidence that these new customers are sticking with us and will continue to make future purchases. We are obsessively focused on retaining these new customers. Slide 21, please. We have built a strong foundation in our core competencies. First, we know our customers, what they want and how to reach them. The 49 million average monthly visits are not happenstance. They're driven by personalized e-mails to help them find the products they are looking for, a loyalty program with free returns and a price-match guarantee, and our offering of customer service to meet their logistical needs without phone calls. Second, we've been building and integrating innovative technology in online retail for 20 years. Beyond our scalable core infrastructure that has allowed us to handle the large increase in traffic and new customers this quarter, our improved SEO keyword rankings are bringing more customers, and our efforts in machine learning and computer vision are helping customers quickly find the products they are looking for. Third, we have a highly scalable business model. Our drop-ship model with thousands of partners and fulfillment centers, augmented by our own in-house distribution network, allows for efficient delivery and flexible inventory management. Our abundance of assortment, over 8 million products, allowed us to suddenly double our sales. We are now standing up a B2B site quickly for our recently awarded GSA contract. Slide 22, please. Now to our focused retail strategy. Broadly, Overstock's mission is to create Dream Homes for All, making beautiful, comfortable and well-appointed homes accessible by helping customers easily and confidently find just what they want for less. We've consolidated this vision and focus into a single page that everyone at Overstock Retail lives by. In order to achieve sustainable, profitable growth, we must focus on serving our customers' highest needs, and we know our customers are savvy shoppers and reluctant refreshers. Additionally, we've aligned our brand pillars to our customers' needs: product findability, smart value and easy delivery and support. These brand pillars provides the long-term guardrails and focus for innovation that we're -- so that we're only working on the things that improve experiences our customers love. Slide 23, please. We've done a great deal of customer research, and our findings have driven our focus. Two customer segments particularly fit our strength: savvy shoppers and reluctant refreshers. Together, they represent 40% of the home furnishings market or roughly $120 billion. This is a key point of differentiation for us. Selecting these strategic market segments was a function of opportunity size, industry space and existing customer alignment to what our brand naturally does so well. While other pure-play home good retailers focus more on inspiration, we've leaned into the white space of the 2 customer segments who already have a higher propensity to shop with us. These customers are deal-driven, want to feel great about their purchases and want a low-hassle shopping experience. Well, that's Overstock. We continue to leverage analytics and machine learning to ensure we provide the shopping experience these customers, our customers, desire. In the recent work-from-home period, most of our new customers were savvy shoppers and reluctant refreshers. This gives us added confidence that these new customers are here to stay. Slide 24, please. You can see here how our 2020 initiatives align with our 3 brand pillars. These initiatives have not changed during the pandemic. We remain focused on them through completion. The lone exception is the launch of free shipping on everything. This promotion has allowed us to serve our customers better during the pandemic. I won't dive specifically into each of the points here, but the next slides will show the progress from efforts, progress aligned with our 3 brand pillars. Slide 25, please. Mobile has long accounted for more than half of our visitors but lagged in conversion. As a result of our specific efforts to enhance our mobile experience, for the first time, mobile now represents a greater percentage of sales than desktop. Unique mobile visits were up 149%, and mobile sales were up 148% year-over-year in Q2. Mobile resonates with our customer, so we will continue to improve our mobile experience. Slide 26, please. This chart reinforces our primary focus on home furnishings, and that new and existing customers understand and like our primary focus. Our Q2 sales mix of home furnishings was 92.5%, up from 88.6% last year and 86.7% last quarter. Our customers know us for our core competencies in home furnishings. Slide 27, please. Organic search traffic has recovered and is now at an all-time high. As we previously talked about, we had a tough time with SEO a couple of years ago. In 2019, we really started homing in on the most relevant home-related keywords, and keyword rankings have showed a steady increase. So while the absolute volume of our top 3 keywords is not at an all-time high, all the focus, technology and content we put in place allowed us to take advantage of the influx of increased online shoppers, resulting in a favorable increase we now see in Q2. Slide 28, please. Two key elements of our brand pillars relate to shipping and promotions. Free shipping is a top purchase driver. We launched free shipping on all orders in response to COVID-19. It's nice to see our current customer rating of shipping charges is now 11% favorable compared to competition. Savvy shoppers recognize Overstock's promotional competitiveness. We are now 6% favorable compared to home furnishing retailer averages. These differentiators of smart value resonate with our customers. It's nice to see we have significantly moved the needle on each. Slide 29, please. During the work-from-home period, we've experienced multiple challenges in fulfillment capabilities. Ours is not a unique story. While our click to delivery increased, we've put our customers first and made sure we set realistic expectations on delivery time. Thus, our percentage of orders delivered on time or early remain consistent with our customers' expectations. Slide 30, please. Due to our increase in sales, we've received a high volume of customer contacts, the highest in our history. The good news is that customer service contacts as a percentage of orders continue to decline and is 37% lower than last year. Even better, a lot of contacts are now through self service. You can see we had a 4x increase in the percentage of self-service contacts year-over-year. This means customers can solve their own problems, which avoids the cost of a customer service contact. Our customer satisfaction, which dipped during the height of our sales increase, continues to increase as we tweak and make improvements. Our technology routes have shown as we innovate through automation. Slide 31, please. All this to say, we are well positioned for continued growth. Our revenue growth is outpacing the industry, driven by our technology, customer focus and our business model. Our normalized gross margins have improved. Our expense rate is growing slower than revenue, driving operational leverage that Adrianne talked about. This flows through to produce long-term adjusted EBITDA margins in the mid-single digits, and we are generating positive free cash flow. We are driving sustainable, profitable growth for Overstock Retail by enabling our vision of Dream Homes for All. Slide 32, please. I now turn to our Medici Ventures business. This slide shows Medici Ventures' areas of focus and where each of our blockchain companies fits into our vision. I'll start with tZERO. Slide 33, please. From the successful distribution of OSTKO, to record ATS volume and Crypto app account growth, it has been an exciting quarter for tZERO. Importantly, I believe tZERO's recent achievements will serve as catalysts for future growth and adoption of the platform. Slide 34, please. With the recent increase in tZERO's ATS volume, which I will highlight in more detail on the next slide, tZERO now accounts for roughly 95% of all security token volume. And TZROP in OSTKO currently account for over 80% of the total value of security tokens trading today. This data is encouraging as it demonstrates our market-leading position and has encouraged the team to broaden the types of private companies and assets it targets. I will get into this more in a moment. As noted on this slide, tZERO was named Best Blockchain Solution of the Year by FTF News, a fintech-focused media outlook. If someone is thinking about issuing a security token, they need to consider using tZERO. Slide 35, please. Following the successful distribution of OSTKO, tZERO delivered record ATS volume last quarter. May and June were our 2 strongest months since launching the platform last year, with 423,000 and 391,000 tokens traded in those months. It was also worth mentioning that June was the first full month of OSTKO trading, which represented 32% of June's trading volume. Year-to-date, volume on the tZERO ATS is up 77% and, more importantly, continues to grow. Between July 1 and July 24, over 625,000 tokens have traded on the platform, far exceeding our previous records. Because tZERO generates revenue from trading commissions, higher volume means higher revenue. Slide 36, please. In addition to record ATS volume, our Crypto app experienced record user growth in Q2, adding over 2,600 users, with over 1,000 new accounts in May alone. As you may recall, tZERO intends to migrate these users to its retail broker-dealer, tZERO Markets, upon approval, which will allow these users to trade our digital securities. Slide 37, please. It has been a busy and exciting few months for tZERO. Most recently, tZERO signed a tokenization and trading agreement with the luxury St. Regis property in Aspen. This asset should be trading soon and will be tZERO's first third-party token. That's an exciting milestone. We also had 2 new broker-dealers go live on the ATS last quarter, one of which is a publicly traded company. And last, driven by recent increase in equity volumes, tZERO's broker-dealer subsidiary, SpeedRoute, has generated record revenue. Year-to-date through June, tZERO generated $23 million in revenue, exceeding revenue for all of 2019. I hope this trend continues to grow as tZERO grows the digital security side of the business. Slide 38, please. I will again reiterate the tZERO road map. While tZERO recently hit some key milestones, its overarching priorities remain the same. These include adding more assets, increasing liquidity on the ATS and improving the investor experience across its ecosystem. One area I'll add more color on is the asset side. tZERO initially targeted companies looking to raise capital and then trade on our platform. It has shifted its focus toward companies, particularly those with deep cap tables, that are interested in direct trading on the tZERO ATS. Since trading is not contingent on a successful capital raise, this category of issuers is able to trade more quickly. tZERO has already begun reaching out to several private companies and the early feedback is encouraging. So stay tuned. I'm pleased with tZERO's recent progress and encouraged by its prospects. Slide 39, please. Here are a few of our other Medici Ventures companies with notable news in progress. Slide 40, please. Voatz, based in Boston, has a mobile voting app that uses built-in security of smartphone technology and immutability of the blockchain to enable safe and secure mobile voting. We recently became the first remote voting platform verified as compliant with federal voting security guidelines. This is a big deal. Voatz also recently conducted elections for the Arizona and South Dakota state conventions, bringing the total of successful election conducted to nearly 70. Voatz has the perfect solution to our outdated current systems, particularly in the COVID-19 area. Everyone on both sides of the aisle should be clamoring for Voatz. And check out its new website, which launched yesterday. Slide 41, please. SettleMint, based in Belgium, is one of our utility players crossing several verticals. It provides licensed enterprise-grade distributed middleware. The company was recently recognized by Everest Group as a top start-up in low-code platforms. SettleMint's scalable low-code solution makes blockchain use case development and integration highly accessible to organizations and developers, which accelerates the much-needed digital home overhaul of outdated centralized systems we currently rely on. Slide 42, please. I'll briefly recap before we move to Q&A. Slide 43, please. We have made a lot of progress, thus far, in 2020 across all our businesses. We are executing against a focused and disciplined strategy. Those efforts are beginning to show in our financial results. We've reacted quickly to adapt to the challenging market conditions and consumer demands. Our business model and our employees have demonstrated remarkable resilience. We've resolved many of the challenges posed by the quick move to a nation working from home. We are stronger than ever. We are positioned well to continue our growth trajectory, and I'm excited to see just how far we can go. With that, let's take some questions. And Alexis, let's start with live questions.