Stefano Domenicali
Analyst · Evercore ISI
Thanks, Brian. The 2024 season is off to a great start with lots of action on the track and the gaps between the teams across the grid getting closer. While Red Bull and Max Verstappen continue to show their strength, we have seen regular [ produce ] from Ferrari, including 1 and 2 in Melbourne, showing their ongoing improvement as well as increasingly strong performance from McLaren including a great first race win by Lando Norris in Miami in front of a sellout crowd.
The battle in the midfield is the closest it has been for many years, and we look forward to this continuing as the season progresses. We have 24 races this year with 6 Sprints events and are also delighted to have the F1 Academy alongside us at 7 F1 events.
The return to China after full year break was incredible, and it was great to see a sold-out event, with over 200,000 weekend attendees. Interest in the events underline a growing younger fan base in the country, with all our Chinese fans cheering on their home hero [ Zhou Guanyu ]. Over 1.5 million viewers watched the race live on CCTV-5, far beyond the $1 million when we last visited in 2019. China was also host to our first sprint of the season, won by Max Verstappen and Red Bull with Lewis Hamilton taking second place. The sprint continues to deliver great action for our fans, broadcasters, sponsors and promoters.
There has been plenty of drivers news of the track at the start of 2024. We have the exciting announcement that Lewis Hamilton will join Ferrari in 2025. Fernando Alonso has committed to remain with Aston Martin. Hulkenberg will go to Sauber in 2025, and we have yet to see where Carlos Sainz will be next year. This continues to create huge excitement and anticipation for our fans with 10 drivers still left to confirm their seat for the next year.
We have seen records being broken for attendances at our races for the start of 2024 and expect very strong figures throughout the season. Bahrain saw record race day attendance. And in Melbourne, we had a huge crowd of 452,000 beating last year record attendance of 445,000. We also saw good growth in Japan, welcoming 229,000 funds, up 3% on 2023. Alongside this, we continue to see very strong demands for the Paddock Club with over 11,000 tickets sold for the first 4 races of the season where we operate the Paddock Club. We had a sellout in Bahrain and Saudi for the second year running and 2,500 race-day guest in China compared to just 1,100 when we last raced there in 2019.
F1 continues to grow our overall engagement and fan bases. We are evolving our view data methodology to ensure we are capturing all our audiences globally and are working with Nielsen to build the model that capture a fuller scope. We had over 70 million cumulative TV viewers for the opening Grand Prix weekend in Bahrain, with 12 million in Germany, thanks to extensive free-to-air coverage on RTL. Through the first 3 races, we've seen particularly strong viewership in growth markets such as China and the Middle East.
We now have 79 million total social media followers, up 24% year-on-year, with new followers growth also boosted by the introduction of new platforms like Threads and WhatsApp. On Instagram, our most popular social platform, 75% of our followers are under 35, 40% are under 25 and 30% of our under-25 followers are female. The U.S. has gained 500,000 new followers in 2024, up to the Chinese Grand Prix, which is up 90% over the follower growth for the same period last year. We also have a year's worth of follower growth in 1 week in the Chinese market surrounding the Chinese Grand Prix.
In the U.S., we've also seen year-on-year growth across other digital platforms. U.S. F1 TV subscribers are up 16%, page view across f1.com, and up to 28% registered users or those who sign up for an account on F1 platforms are up 32%. Globally, unique digital to F1 com and app are up 4% year-on-year with page viewers up 29% and registered users up 28%. The total number of F1 TV subscribers has seen strong growth, with lower churn rates at all times high customer satisfaction. Season 6 of Drive to Survive premiered February 23. We reached the top 10 on [ letters ] in over 40 markets and continues to have among the highest completion rates or the numbers of people who watch more than 90% of the series on the platform when compared to both unscripted and scripted content.
Production continues for the Apple [ thin ], which is on pace for the expected release in summer 2025.
On the commercial side of the business, we had a very strong first quarter. We had growth across all revenue stream, benefiting from 1 additional race held compared to last year as well as growth from new sponsorship and media rights agreement and underlying escalators. We continue to see our business and partners benefiting from growth in overall fandom and the value F1 brings to partners.
Especially on our sponsorship last week, we announced the world-leading software provider and digital consultant global has joined as an official partner in a new multiyear agreement. Also, in March, we have announced McDonald's as regional partner of Formula One in Latin America. This is the first of its kind for F1 in the region as the sport audience continues to grow in Latin America.
On media rights, we continue to see strong demand and impressive work by all our broadcasters to bring our support to millions of fans around the world. We recently announced 5 years renewal with the Viaplay in the Netherlands and across the northern markets. The deal retains our partnership structure in the region, creating a strong position for our F1 TV Pro product that will continue to generate substantial additional fee. We also announced a new 2-year agreement with FanCode that sees the sports streaming platform become the exclusive broadcaster partner to Formula One in India until the end of 2025 season. This is a huge opportunity in a market with a growing fan base, especially among younger and female supporter. Our estimate shows that we have 60 million fans in India, with 1 in 2 having started following F1 in the last 4 years.
F1 TV Pro would also remain in market in India. 2024 results are also benefiting from the new beIN SPORT agreement in the Middle East, which we referenced on our fourth quarter earnings call. We recently announced a subscription free streaming channel FAST, for the fans in the U.S. to watch F1, F2, F3 and F1 academy race replays and highlights, fully rounds of Classic Grand Prix and popular racing documentaries. The new channel will be distributed for FAST to watch on leading platforms, including Samsung TV Plus, Amazon TV and Pluto TV. In addition to generating revenue, we also expect it to push more fans to both ESPN and F1 TV Pro.
We are confident heading into our U.S. media rights renewal for 2026 with strong growth in our U.S. tandem, sports content remaining highly attractive to the broadcasters and newer players continue to beat for sport rights. In addition to the U.S., key media rights renewal up after 2025 season include Latin America, Brazil, Canada and most of Asia, including Japan. Also on media rights, following its successful first season, F1 Kids will return in 2024. The program is providing to be an effective way to engage children in Formula One in a way that's accessible and fun for them. So I'm delighted it's back for a second season.
Turning to race promotion. We announced our 2025 race calendar in April for what will be the Formula One 75 anniversary year. We expect to announce details of the 6 2025 Sprint venues in due course. The calendar feature in 24 races and will commence in Australia on 16 March and conclude in Abu Dhabi on 7 December. We will have just 1 Saturday night race in Las Vegas as Saudi and Behrain will return to the traditional Sunday race days. Announcing the calendar earlier than we ever had allowed us to focus on optimizing the schedule for the future years and plan logistics more efficiently for 2025. It also makes our promoter more sustainable partners by giving them greater certainty around planning their races and other events for next year.
There continues to be huge interest and demand for our races around the world, and our focus is to maintain the right strategic balance of location and opportunities while being clear. We currently believe that '24 race schedule is the optimal number of events.
Turning to Vegas. We are looking forward to year 2 of the race building on success of last year event. LVGP continues to generate great demand on the sponsorship site, both locally and for the sport more broadly. For example, we could not be more excited about our partnership with American Express and their engaging activation on site across the F1 ecosystem as well as their support for F1 Academy. In March, we enjoyed a successful American Express pre sales to kick off ticket sales for 2024 Vegas race, and we look forward to the continued growth of our partnership.
We also continue to see progress on off-track action for fans. Our F1 Sim Racing series got underway recently and continues to provide exciting action for fans and all competitors. F1 Arcade recently opened the first of several planned U.S. venues in Boston as the arcade seeks to take advantage of F1 continued momentum in the U.S. Boston is off to a strong start and have the great launch in hosting 672 guests with a ton of media coverage. F1 Arcade London saw a 14% increase in attendance this quarter compared to the same period of last year. And the Birmingham Venue is also performing very, very well.
F1 exhibition is now moving to other venues around the world, having opened in Vienna in February in Toronto last week, this follows the successful opening residency in Madrid, where it was Spain biggest selling temporary exhibition of 2023.
Turning to sustainability and diversity and inclusion initiatives. In April, we were pleased to publish our first F1 impact report, providing an update on all the world delivered on our journey to net zero by 2030. We are on track to meet our targets. We achieved a [ 13% ] reduction through increasing our remote operation using renewable energy in factories, offices and events and from reducing the volume of freight.
We have a strong pipeline of action to deliver the remaining 37% reduction target by 2030. On [DNI], our first group of students from Formula One engineering scholarship took placement with the F1 teams. And by 2025, we'll have founded the studies of 50 students from the unrepresented groups to undertake the studies in mechanical engineering. F1 academy started its second season in Saudi and joined us for their second event in Miami with exciting racing and great driving across the field.
In Miami, American racer Courtney Crone joined the grid as the wildcard entry in a deal with reigning team championship PREMA racing and the QVC. The F1 Academy series will be shown live in over 160 international territories will be on F1 TV Pro and streamed live on F1 Academy's social channels. We have also been delighted to announce Charlotte Tilbury, Puma, Tommy Hilfiger and American Express as official partner of the series. We have also launched the F1 Academy Discover Your Drive aimed at [indiscernible] young female karters the opportunity to get into grass-roots level of our sport. Its first initiative was launched by MotoSport U.K. to identify and nurture U.K. karting talent from the age of 8. The number of female participate in age 11, 16 qualified for the British Indoor Karting Championship has more than tripled, and engaging programs will run alongside the all 7 F1 academy events in 2024.
We are proud of this work and remain very focused on making the sport more open, diverse and sustainable place. 2024 will continue to be an exciting time for our sport, and I'm looking forward to the on-track action and opportunities we have as a business as we continue to go from strength to strength.
Avanti tutta! "Full speed ahead". And now I will turn the call back over to Greg. Bye-bye. [Foreign Language]