Stefano Domenicali
Analyst · Morgan Stanley
Thank you, Brian. The 2021 season is exceeding expectations across the board. Each weekend on the track brings drama and the unexpected. The Hungarian GP did not disappoint as Ocon claimed his maiden victory and Alpine's first as the newly branded team, and Alonso impressed with this expertise holding off Hamilton for numerous laps. The rivalry between Lewis and Max continues to build in their tight race for the championship, which culminated with the incident at Silverstone, and with the unpredictable outcome on Sunday, Hamilton and Mercedes enter the summer break slightly ahead in the standings. And the battle for third is tight between Norris, Bottas and Perez. The contest among the constructors is just as fierce between Red Bull and Mercedes for first and McLaren and Ferrari for third.
Formula 1 is living up to the promise and the fans are responding. We had a full crowd at Silverstone, hosting 356,000 over the weekend with 140,000 on Sunday. This sort of attendance is unrivaled in sports. Attendance was certainly aided by the tight battle for the Championship, the inaugural F1 Sprint event that produced compelling racing, and the return of the Paddock Club.
On the Sprint, the first of 3 events this season, we have received overwhelmingly positive feedback from the teams, drivers, and fans, and certainly this provides additional opportunities for our promoter, media and sponsor partners. We will continue to discuss any lessons learnt from the format with the teams, but the fundamentals are strong. We believe this can be expanded in 2022 and look forward to the next Sprint in Monza.
Fans are engaging across all platforms. We have data through to the British Grand Prix and on the digital front, unique users for the F1 website and app this season are up over 80% compared to 2020. Social engagement continues to grow, reaching over 40 million social interactions for the British Grand Prix. And we've seen this growth reflected in our total number of those following F1 on social media, which now stands at almost 42 million.
TV audiences are tuning in, and we have seen strong growth over 2020 and 2029 in many markets, notably, France, the Netherlands, Norway, Spain, Sweden and the United States. F1 TV remains a great way for fans to catch all the actions of the race weekends. Peak concurrent views for race days have consistently been more than 2.5x higher than the 2020 season average with minutes viewed over a race weekend, also up by more than 2.5x versus last season.
We are now 11 races into our planned 23-race season. This time last year, we had only completed 4. 2021 has presented some of the same challenges as 2020, along with some new ones. I'm proud of our team and our partners as we continue to navigate the landscape.
On our last earnings call, the Canadian Grand Prix had just been replaced by the Turkish Grand Prix. However, due to travel restriction related to Turkey, we had to quickly pivot again and secure back-to-back races in Austria by moving the French Grand Prix a week earlier. Ultimately, we were still able to secure slot for Turkey later in the calendar as a replacement for the Singapore Grand Prix. All of these changes require great nimbleness, creativity and hard work from our partners and the countries in which we race and live.
Formula 1 has a demonstrated ability to manage the logistics of COVID restrictions in multiple countries and has set the gold standard in testing and effective protocols to deal with positive cases. Through the British Grand Prix, we have conducted 56,000 tests on drivers, teams and personnel that produce 38 positive cases for a positivity rate of 0.06%. Through these finely tuned operation, we feel confident in our ability to safely deliver a 23-race season.
Demand to host Formula 1 races persist at an all-time high as evidenced by venues that were quickly able to finish slots in 2021. And we will still have interest from new venues that are now currently part of the 2021 calendar and existing venues that are open to hosting a second race. As different parts of the world are at various stages of emerging from the pandemic, governments view an F1 race as an exciting way to return to the public stage and welcome visitors back.
We have made tremendous progress in 2021 in sponsorship and the momentum has continued since our last earnings call in May. Crypto.com joined as a global partner and inaugural partners of the F1 Sprint series and will become the official cryptocurrency sponsor and as the NFT partner of F1. They will present a brand new award that will be announced ahead of the Belgian Grand Prix. We have also welcomed BWT as the title sponsor of the Austrian double-header and last week announced that they will become F1's official water technology partner, working with F1 to deliver a single-use plastic-free paddock by 2025.
Workday signed on as the regional finance and HR enterprise partner of F1 across the UK and Germany. Finally, we completed a multi-year extension to our Fanatics deal covering e-commerce and manufacturing, following outstanding performance on our F1 online store. Sales on the official online F1 store grew by more than 40% in 2020 and accelerate to triple-digit growth through the first 6 months of 2021. The U.S. market is the largest in terms of sales on the F1 side, highlighting the increased relevance of the sport in the country.
Furthering our goal to expand our reach, we announced that Formula 1 car and liveries for all 10 F1 teams will feature in the video game Rocket League's latest Fan Pack, beginning a multiyear partnership.
We are less than halfway through the 2021 season, but planning for 2022 has been ongoing for some time. As mentioned before, there is a high demand for venues to make 2022 calendar, and we hope to announce the provisional calendar in September, October. We can confirm that the much anticipated Miami Grand Prix will happen in the first half of May. Demand for these tickets is high, even though sales that have not officially started. We also look forward to our move to St. Petersburg for the Russian Grand Prix beginning in 2023. These iconic cities will provide a stunning backdrop for Formula 1.
We have previously discussed the foundations that were put in place over the last few years with cost caps, regulations and the new Concorde agreement, which have created a sustainable and flourishing ecosystem for the sport. These, along with the compelling products on the track, has created interest and opportunities across the board. This includes ongoing discussion at the highest level with engine manufacturers who see the brand value in Formula 1 as well as opportunities for the new engines and development of sustainable fuels.
Along these lines, we continue to develop programs under Formula 1's #WeRaceAsOne initiatives. For the British Grand Prix, we delivered a carbon neutral broadcast. We plan to take these learnings as we work towards our goals for ensuring all F1 events are sustainable by 2025 and on our way to become net-zero carbon by 2030. We have also seen great interest from OEMs in our plans for the next Formula 1 engine to be 100% sustainably fueled and those positive discussions are continuing.
For our focus to increase diversity and inclusion across Formula 1, we have recently announced commitments relating to 10 engineering scholarships for underrepresented groups and apprentice and internship programs within the F1 organization. We believe that as a truly global sport, we can make a difference by ensuring that we are a diverse and inclusive in our own community as the communities we serve around the world. We thank Chase for his general donation to funding these scholarships.
As we head into August break, I want to thank everyone at Formula 1, including all of our drivers, teams and business partners for their dedication and hard work so far this season. Enjoy some much deserved time off,, and we look forward to resuming racing in August 29.
Avanti Tutta: full speed ahead.
And now I will turn the call back over to Greg. Thank you so much. Bye-bye.