Stefano Domenicali
Analyst · Evercore
Thanks, Brian. 2022 was a fantastic season on track, commercially with our partners and financially in our results. Max Verstappen 15 wins broke records with the most wins in a single season. The Red Bull team won their first constructors championship since 2013. And the [indiscernible] competition battle down to the last race with Alpine and McLaren both fighting for fourth place. The feedback from the drivers made it clear. The new regulation meant that cars could race more closely, and we saw some great results on the truck. This action during the season fueled our growing fan engagement.
2022 show record attendance of Grand Prix events. We welcomed more than 5.7 million fans to race weekend, up 36% compared to 2019. Demand is continuing in 2023 with sellout crowd expected at a number of races this season.
Formal One was once again the fastest-growing major sports league on the planet in 2022 in terms of social media followers. We have 60.6 million total followers, up 23% from 2021 and saw significant growth in markets like the U.S. where social followers were up 42% versus 2021 to 4.5 million.
Additionally, across f1.com and the F1 app, unique users were up 11% versus 2021 to 125 million. On viewership cumulative TV audiences for the 2022 season was 1.54 billion, and average viewership raise was 70 million. U.S. viewership was up 36% compared to 2021 with an average of 1.2 million viewers tuning in on race days.
Looking at some other markets. Italy viewership grew 22%. Australia was up to 20% and Germany viewership grew 9%. With our newer younger demographic, the digital share of F1 video minutes consumed grew from 16% in 2021 to 24% in 2022. As an endorsement of F1 growing global popularity, technological relevance and sustainability efforts, Ford announced the return to F1 from 2026 in a new partnership with Red Bull. Ford is a celebrated name in Motor Sport with a storied F1 history dating back into the '60s, and they are the third most successful engine manufacture in F1 history. We expect Ford's involvement as a technical engine provider will bring value not only to Red Bull, but to the sport.
The growing fan engagement has benefited both new and renewed commercial agreements. F1 grew revenue across all primary sources: promotion, media right and advertising and sponsorship. In addition, our Paddock Club hospitality product performed especially well in 2022, its first full season of operations since the onset of the pandemic. We welcomed 50,000 guests over the season with sellout up 12 out of 19 events. In 2023, we are focused on optimizing the value of our Paddock Club by expanding the premium services we offer, continuing to enhance the guest experience and adjusting pricing.
Turning to recent updates on our commercial agreements. On race promotion, we extended our race in Zandvoort from 2024 and 2025, and the '23 Dutch Grand Prix is already sold out. The promoter has focused on sustainability from travel with 99% of general admission ticket holders in 2022 arriving by public transportation, bike or on foot.
We signed a number of large broadcast agreements throughout 2022, including renewing our partnership with Sky, in major European markets and with ESPN in U.S. More recently, we entered into a multi-year media rights agreement with BeIN Sport to exclusively broadcast F1 in 10 territories across Asia. Our FOX Sport agreement in Mexico was extended through 2025. We also renewed our partnership with Play Sport in Belgium for 2023 and 2024. And our agreement with DAZN in Japan through 2025. F1 TV continues to grow in popularity among new and heritage fans. The product is now available in 120 countries.
On sponsorship, just last week, we announced the addition of Qatar Airways as a global airline partner under multiyear agreement. They will also be the tattoo sponsor at 3 races. Looking forward, there are a number of areas we continue to explore for additional sponsorship opportunity, including travel, financial services, food and beverage, telecommunication and more.
Our team is continuously building fund engagement opportunities to capitalize on our momentum. The fifth season of Drive to Survive aired on February 24. The 2023 F1 is for [ qualify ] round is being held through May 25 and we hope to build on the strong engagement from last year when 1.3 million players attempted to qualify. The new license program, F1RK launched its first location in London in December, hosting over 600 F1 guests and celebrities at the official launch party, who experienced the excitement on F1 with 60 full motion racing simulator.
The second venue will open in Birmingham in the U.K. in the fourth quarter 2023, with additional locations planned to follow. A new F1 exhibition will also launch in Madrid later this month and remain there before moving to Milan in time for the Italian Grand Prix. This is a 90 minutes immersive experience guiding visitors through the past, present and the future of the sport. And it's planned to visit 25 cities around the world over the next decade. We are counting down to the start of 2023 season. [ Bahrain ] testing finished last week and with another year of improvements to the track, we are expecting even fiercest competition on the track.
Ferrari and Mercedes are certainly eager for their come back. There will be new phases on the grid with Nyck de Vries, Oscar Piastri and a promising young and American driver Logan Sargeant as well as the return of Nico Hulkenberg. The '23 race calendar is a record for Formal One. We made the decision not to replace China on the calendar at the most economic benefit of a replacement race was not worth the logistical and sustainability consideration for F1 and our teams. There will be 6 Prix events held in Azerbaijan, Austria, Spa, Qatar, Austin and Brazil. The Sprint series have been successful in driving attendance and engagement across the entire weekend for our promoters and broadcast partners.
The 2023 calendar will feature 3 races in the U.S. including taking to the street of Las Vegas for a night race in November. We announced Heineken Silver as the type of sponsor and T-Mobile as the exclusive wireless provider. The plan to deploy an advanced 5G public network and race we can that will power our customer app and enhance the efficiency of the fan experience.
Our second wave of public ticket sales will launch soon. And in spring, the world begins on resurfacing the track roads with digital plans in place to minimize disruption to the Las Vegas flow of traffic in the process. We have made a long-term investment in Las Vegas, which we expect to set us up to the race for decades to come.
And finally, we made several announcements furthering our efforts in sustainability, diversity and inclusion. F1 recently announced a global charity partnership with UNICEF to help bring quality education to the world's most vulnerable children, building on F1long history of promoting STEM education worldwide.
We also look forward to [ debut ] F1 Academy in 2023. The series intend to maximize the potential of young female drivers to reach the highest level in motorsport, providing those currently in go-carting or other junior categories with access to the fundamental experience needed before racing an F3 and working up to Formula One. The series will be consist of 5 teams run by current F2 and F3 teams, each entry 3 cash to make up our 15 cars grids. The first season will comprise 21 total races ending as a support event at the Austin Grand Prix in October.
I'm delighted that today we have announced Susie Wolff as the Managing Director of the F1 Academy. She has a wealth of experience as a driver and team principal and will provide huge value to the project.
Wrapping 2022 and looking to 2023, I think F1 is the strongest position it has ever been. This year, we launched a new brand campaign demonstrating F1 place in the sporting and entertainment world, giving new fans a reason to actively engage with the 2023 season and keep coming back for more. F1 is an admissible and extraordinary spectacle and adrenaline field and intoxicating world of action, innovation and entertainment, both on and off the track.
We have the extraordinary potential of technology until work comes together to make the difference between winning and being forgotten. This is not ordinary sport. This is Formula One. [Foreign Language] so full speed ahead.
And now I will turn the call back over to Greg. Thank you.