Matt Meeker
Analyst · Canaccord. Your line is now open.
Sure. I mean, when we look into the future, the quarter we're in right now is our traditional holiday quarter, especially on the direct-to-consumer side, where the big investment, as we discussed on the call was, it's always in marketing and acquiring a lot of subscribers at very good rate, and this year, higher quality subscribers than we've ever seen before. So that's the big investment right now. As we go into the future, get past January 1, where we're really - where we continue to focus, the priorities are on, first, generating positive cash flow. And we feel we can do that fairly soon. Second is then EBITDA positive. And obviously, being EBITDA positive mix generating cash flow - positive cash flow easier. And then third, generating revenue growth. But definitely in that order, we have to be growing from a foundation of solid unit economics and a profitable, healthy business that's generating cash on a consistent basis. So the priority is there. So what that means is what we're looking at for the future generally is leveraging the areas and the assets that we have on hand and how do we best put those to work next year. So let's take an example that we're talking about here. We talked about $166 million of cash on the balance sheet, $161 million of inventory. And for those not familiar with how our business works, we're sending a box of toys and treats every month that is a bit of a surprise to the customer, which gives us a lot of flexibility in what we send to that customer and how we use the inventory we have. That allows us to serve our recurring customer base and every new customer with inventory that's already in the house and has already been paid for. So that generate cash. On top of that, we have the opportunity to package those products up and take them to retail partners, as I just described and give them greatest assortments that haven't been on their shelves before and work with them on the margin [ph] side, again, to generate positive cash flow. So we're looking at opportunities of leveraging the assets that we have and meeting the times as they are to get to, again, positive cash flow and then investing in being more and more and more efficient all the way through the business, how we work together, how we're organized as a team, our relationships with our vendors, our shipping and fulfillment providers. Every point within there is critical for us to get into that EBITDA positive. And then from that foundation, there are a lot of fun ideas in terms of how do we grow revenue beyond that next year and in the future, but it's got to come as the third priority on that list.