Maggie Wu
Chief Financial Officer
Thank you. Well, if you refer to the PowerPoint that I prepared to go along with my earlier prepared remarks, you will see that we outline all of these incremental investments that we're making, in terms of the different areas they're going to. So as you say, where the expenditure is being channeled is very clear. We have our Community Marketplaces business, Taobao Deals, Local Services, and the international business Lazada, new retail and to a lesser extent also Cainiao. And then on the right hand side of that very same slide, we give data to show how that spending is paying off. And you'll see that in all of those different areas, progress is being made and things are going very well. In terms of GMV, in the Community Marketplaces business in the first quarter by 200% or be it in the GFA RDC area has been increased by 260%. So that's an upfront investment in capacity that will pay off down the road with higher orders and higher GMV. We also showed there that Idle Fish has grown to MAU user base now have over RMB100 million and top of deals, the AAC user base has exceeded now RMB190 million, Ele.me orders up by 150%. So in the different business areas, I think, different metrics should be looked at to understand the return on investment, certainly in the consumer business number of users is a very important metric to keep tracking. As Daniel shared earlier, our total AAC number in China and overseas taken all together has now reached RMB1.18 billion with the domestic user base in China, the AAC number now having reached RMB912 million. So the overall China plus global user base has grown by RMB45 million. Also, as Daniel has previously stated, we have a goal in the foreseeable future within, say, 3 quarters to grow our domestic user base in China to RMB1 billion or more. Now, you may say it's not a very big stretch to get from RMB900 plus million to RMB1 billion. But that's actually a huge difference. If you think of that user base, interacting with all of these different businesses be it local services, be it Idle Fish, be it Taobao, and so on. We're talking about growing that user base further but also significantly enhancing stickiness, so those users avail themselves of all of those different businesses. So just to finish the answer. Internally, we will evaluate the success of these investments in different ways in different businesses. But primarily in 3 dimensions, the first of which, I was just speaking about the user base growth, but also applications and experience. So when it comes to user base, something very important to understand that differentiates us from the other platforms and makes those numbers even more meaningful is that these users are using different apps and different services within the Alibaba Ecosystem, and we'll continue to grow their usage across those different apps. Secondly, when it comes to applications, we're tracking of course order growth and GMV growth, and we'll continue to report to you on that. And then the third dimension is user experience, and that would include improvement in supply as well as in fulfillment. And going forward, we'll certainly be sharing with you more specific KPIs in that context, for example, in our Community Marketplaces' business, our on-time delivery rate, which is already very high. But going forward, we will be reporting to you in more detail on KPIs in each of those 3 dimensions.