Wei Wu
Analyst · Alex Yao from JPMorgan
Thank you, Daniel. Thank you, everyone, for joining us. Before we start, I would like to say that our thoughts and prayers go to those families deeply impacted by the coronavirus outbreak. At the end of my prepared remarks, I will also share with you our current assessment of the effects of this epidemic.
So before talking about this quarter's financial results, let me give you a quick summary on this Hong Kong listing. November 26, we successfully listed on Hong Kong Stock Exchange. We offered 575 million new ordinary shares with proceeds of about HKD 100 billion or about USD 13 billion. So our shares are multiple times oversubscribed. We view Hong Kong as strategically important to us. So overall, this is a very successful listing.
So let me review our financial highlights. We had another strong quarter. We achieved strong results for our core commerce segment, reflecting our strategic focus on user acquisition and engagement, as well as enhancing product varieties and increasing our offerings of price-competitive products.
Mobile MAU were up 39 million, reaching 824 million. And new active consumer on our China retail marketplace increased about 18 million to 711 million. Over 60% of new annual active consumers were from less developed areas. The increase in consumer growth reflected continuous improvement in our consumer segment initiatives. These initiatives have been well received by consumers as evidenced by higher purchase frequency for our China retail marketplace business.
When we look at December quarter revenue, our total revenue grew 38% to RMB 161 billion. And excluding the effects of consolidating acquired businesses, mainly Kaola, total revenue would still have grown at 33%. The increase was mainly driven by robust growth of our China commerce retail business and Alibaba Cloud.
Our operation continues to run efficiently. So when you look at the quarter's cost trends, cost expenses are well controlled, while our business have -- continued to grow.
So let's turn to the secondary reports. Core commerce continued to be very strong. Revenue grew 38% to CNY 141 billion. The fundamentals of our China retail business continued to be very strong, and customer management revenue grew by 23% in the quarter. This growth was primarily the result of an increase in the average unit price per click and an increase in the volume of paid clicks from improving click-through rates. The growth also reflects strong growth in number of paying merchants during the quarter.
Commission revenue grew by 16%, primarily due to strong 24% growth of Tmall online physical goods GMV. So when you look at the growth for revenue and GMV, there is a gap and this is primarily because of 2 factors: number one, more merchants, particularly in those strategically important categories, received preferential commission rates; second, the revenue mix shift within Tmall Supermarket from commission-based revenue towards direct sales continue to have an impact so like we discussed in the previous quarter.
As you know, in our direct sales business, we do not receive commissions from third-party merchants, but rather realize our economics from product margins.
The increase in direct sales volume helps us improve our supply chain and operational efficiency for the business.
China retail others revenue, this is mainly our New Retail business revenue still growing very strongly, 128%. This increase was driven by our direct sales business, including Tmall Supermarket and Freshippo. This quarter is also the first full quarter of consolidation of Kaola, which we acquired September 2019.
In the national retail, now let's take a look at the details. So as Daniel mentioned, we experienced strong growth in our global markets. Lazada and AliExpress continued to deliver robust growth in orders and active merchants.
Revenue for our international retail business grew 27% to RMB 7.4 billion. The increase was primarily driven by growth in revenue from Lazada. So it's partially offset by slower revenue growth from AliExpress because we deconsolidated the Russian business of AliExpress in October 2019 to -- because we set up this JV with the local partners as we reported in previous quarter.
So if you look at the -- okay, Cainiao. The fast growth across other businesses supported the increased adoption fulfilled by Cainiao service. This growth contributed to strong revenue growth for Cainiao. In the quarter, Cainiao revenue reached RMB 7.5 billion, growing at 67%.
For our local consumer service, revenue grew 47% to 7.6 billion. During the quarter, we continued to achieve strong growth in GMV, driven by robust order growth and the increase in average order value. We will continue to take a targeted and systematic approach to invest in local consumer service.
Alibaba Cloud. Cloud computing revenue grew at 62%, reaching 10.7 billion. So this is the first quarter that cloud business revenue surpassed the RMB 10 billion. The robust cloud revenue growth was primarily driven by increased revenue contribution from both our public cloud and hybrid cloud business.
Let's look at the profitability. In our commerce segment, we continued to generate strong market-based core commerce adjusted EBITA, which reached CNY 66 billion, growing at 22%. Comparing to year ago, we have increased adjusted EBITA by CNY 12 billion in absolute dollar amount while the combined losses in our 4 strategic areas were all flat year-over-year. This reflects our targeted approach to allocation of resources and investment in key strategic growth areas while also optimizing costs and improving efficiency. After incorporating these losses, our core commerce adjusted EBITA grew strongly by 26%.
Now look at the cloud computing segment. Adjusted EBITA was a loss of CNY 356 million. The EBITDA margin improved slightly during the quarter. So the loss margin got narrowed.
Our digital media and entertainment segment. Adjusted EBITA loss was CNY 3.3 billion. This loss has been significantly reduced from CNY 6 billion in the same quarter last year. Excluding content-impairment impacts, EBITA losses would be CNY 1.2 billion, a reduction from CNY 2.8 billion in the same quarter last year.
Innovation initiatives. Adjusted EBITA for innovation initiatives was a loss of RMB 1.9 billion.
Look at the free cash flow and capital expenditures. Our business overall continued to show strong profitability and cash flow. So as of December 31, cash, cash equivalent and short-term investments were CNY 352 billion or approximately USD 50 billion.
For the December quarter, free cash flow was CNY 78 billion, which increased by 52%. This is mainly due to our robust profitability growth as well as a decrease in CapEx expenditure. This is a kind of seasonal reason.
Okay. Other financial matters. The share of profit of other equity initiatives in the quarter reached CNY 82 billion -- reached -- sorry, CNY 2 billion, which mainly includes our share of profit from Suning. Under equity accounting, Suning completed a transaction related to their financial businesses that created a onetime gain.
In addition, given we received a 33% equity interest in Ant Financial on December -- on September 23, 2019, we recorded our share of profits of RMB 215 million from Ant Financial for the period of September 24 to September 30. As a reminder, our equity account for stake in Ant Financial is on a one-quarter lag basis as in the case of our equity vestees.
There was no other income arising from our prior 37.5% profit sharing arrangement with Ant Financial during this quarter as it was terminated in September and replaced by this equity pickup.
GAAP net income during the quarter was CNY 50 billion, up 62%.
To reconcile GAAP net income to non-GAAP net income, we made the following adjustments. First, take exclusion of RMB 17 billion in investment gains and others. These gains primarily include a onetime gain related to our contribution to the AliExpress Russia businesses into a JV as well as a gain in the fair value of our equity investments. Second, the exclusion of the additional CNY 2.3 billion onetime gain related to 33% equity interest in Ant that we received in September. Excluding these gains and losses and certain other items, our non-GAAP net income would have increased by 56% to CNY 46.5 billion.
Okay. So now let's take a look at the -- okay. We've finished the cash flow discussion, and that's pretty much other financial metrics and non-GAAP income -- okay. Now let's take a look at this impact from the recent coronavirus breakout.
Okay. So we ended the calendar 2019 on a high note. We successfully listed on the Hong Kong Stock Exchange and delivered strong sets of results in December 2019 quarter. The strong performance continued in the month of January with our major business maintaining solid revenue growth.
As Daniel mentioned in his remarks, some of our major businesses have been negatively impacted in February due to the coronavirus outbreak and the resulting business disruption that followed in most parts of the economy.
At the same time, we have announced, together with Ant Financial, 20 major initiatives and relief programs to help our customers and partners.
While it's too early to quantify the financial impact of the coronavirus on our business, I would have -- I would like to provide some qualitative observations on the situation.
Okay. First, let me talk about the macro and how we think about this -- what happened recently. The epidemic has negatively impacted the overall China economy, especially the retail and service sectors. While demand for goods and services is there, the means of production in the economy has been hampered by delayed opening of offices, factories and stores after Lunar New Year holiday.
We, as other -- like other businesses, are not immune to this imbalance of supply and demand. However, we see this unfortunate situation as an opportunity to provide value and support to our customers in order to help them recover production and supply capability as soon as possible. Their recovery and long-term success would translate into sustainable, long-term growth for Alibaba Group. This is similar to what we experienced during the SARS outbreak in 2003.
Okay. So number two, let me talk about the -- what happened in our business. So Daniel mentioned the operational impact of a serious disruption to supply chain, manufacturing activities and logistics so far in February. At the same time, we are supporting our customers by waiving fees, and together with Ant Financial, we're providing interest-free or lower interest loans. The situation is to help normalize our merchant operations.
Then talk about the impact. Because we're only halfway through the March quarter and because there's still uncertain ongoing development of this coronavirus, it is really difficult for us to have accurate estimation for the full financial impact for this March quarter. But as of today, what we've seen, particularly in the past like 12, 13 days since the starting of February, our overall revenue growth rate, we believe, will be negatively impacted for March quarter. Some of our businesses that rely on physical means of production on supply side would even show negative revenue growth for the quarter such as China retail marketplace and local consumer services.
Overall, we remain optimistic about consumption growth in China and continue to be confident about our long-term growth prospects. So whatever we've seen right now, we believe this is a one-off occurrence. By helping our customers through difficult times, we and they will emerge even stronger, and we will have greater opportunity to drive long-term sustainable growth.
So that ends my remarks. Let's go to the Q&A. Thank you.