Vernon Nagel
Analyst · ThinkEquity
Sure. It's not terribly dissimilar from the iPhones that we all have, where, again, today, it's about the application. It's about ease of use. It's about how do we get value out of that device. Lighting systems, in our view, will be no different. It's how do we take advantage of technology to provide light in the space, quality of light, where it's easy to use. Too often, and I'm certain many of you out there, when you go into your own conference rooms, they have control devices, and no one uses them because they don't know how to use them. Our view is, as a lighting company, that we can bring lighting systems to bear in schools, healthcare facilities, office buildings, industrial warehouses, indoor, outdoor, where people have functionality, where they can get quality of light in the space, and they can have energy savings at the same time. In our conference room that we're sitting in right now, we dim these luminaires down by about 30% because we have ample light coming in today to provide proper lighting in the space. This is, again, why we acquired Sunoptics to really aggressively include daylighting as part of our lighting system. So you're seeing already these types of capabilities roll out into the market. We think we're just scratching the surface on this type of thing. If you look out between now and, say, 2015, our view is, is that people will pay up for these types of incremental lighting control solutions because they can get energy savings while they're using the space. It's no longer, if you're in the space, turn the lights on 100%, if you're not, turn them off. So the value that we see going out into 2015 adds considerable market opportunity for us. I don't think that it's going to slow down or accelerate our development pace. That's really dependent upon us. We've changed internally our focus over the last 12 months in terms of how we focus on verticals to provide those types of lighting solutions. So our teams are very well aligned to the end market and then bringing that through our product development capability. The acquisitions that we've made in a number of areas help support us developing the lighting systems for these types of vertical applications. And again, we've just scratched the surface. Third and fourth quarter are going to be part of the rollout of some of these types of lighting systems. But it's 2015 and beyond where we really see, in our view, the huge benefit from our market leadership position in these kinds of activities.