Steve Squeri
Analyst · Bob Napoli with William Blair. Please go ahead
Yeah. So I think, so as we look at the four strategic imperatives, we have looked at these over the longer term, and so while we are not looking at specific year-to-year growth targets, we really are looking at, what, from a capabilities, and what from an accomplishment perspective. So let me just give you an example. When we look at the premium segment, what we are really looking to do, is to expand our definition of premium, as you have thought about premium over the years, we have thought about premium from the perspective of premium wallets. We are really looking at those that really look for premium service, premium access. And so that then includes to expand to more millennials, and so, when we look at some of our platinum card acquisition, and over half of our acquisition is coming millennials. So from that regard, it really is an expansion of the value proposition. When we look at sort of the second one as it relates to our competitive -- continue to build on our competitive position from a commercial perspective, things like our growth from an SME perspective and international, our continued growth and progress that we made from a co-brand perspective in the U.S. with Hilton, with Marriott, and the launch of the Amazon card. So looking much more than just the metrics we have, but how we are embedding ourselves even more, and the launch of working capital and so forth. When we get into the network piece of it, we are really looking to expand with more partnerships, and Wells Fargo is a great example of that expansion, and in addition, obviously, coverage, we continue to push on coverage, and we have stated from a coverage perspective, we want to be a parity coverage in the U.S. by the end of 2019. From a digital perspective, when we talk about being more essential in people's digital lives, I think here, there is a lot of qualitative stuff that's going on. I mean, to be able to go from a J.D. Power survey from number six last year, from a mobile app perspective to number one, and why do we do that? Well, we really focused on engaging our customers in that app, number one. Putting chat based services within that, looking at other things from a digital perspective, whether it's the blockchain test that we are doing, our acquisition of Mezi and our acquisition of Cake. So as we think about those four things, we are really looking, from an initiative perspective and how we are moving those things forward. And I think, the initiatives that I laid out and the specific actions that we have done is, is moving those business priorities forward for us.