Ashish Khandpur
Management
Okay. That's a loaded question, Laurence. I'll try to address both of them. So on Asia and Europe, Asia for us is about $550 million and about 55% of that is China and another 25% or so is Southeast Asia. So between China and Southeast Asia, you're talking 80% of our revenues there. And the three driving forces, the three areas where we really did very well in Asia was consumer, especially consumer discretionary area, healthcare and industrial. And so we grew just for example, if I look at the Greater China area, we took – we grew 6% last quarter in Greater China area and this quarter we grew 11%. So and those numbers are much higher than the GDP growth of the area. So we are growing above the macro in those – in that area. So what's driving it is both areas that I was talking about consumer. Healthcare we have won some specs with certain key OEMs and these are healthcare trends in drug delivery for obesity as well as remote monitoring diabetic glucose monitoring devices. And so we are seeing – this is a new business of course and we are seeing growth in that business as the whole market is growing very fast there. On the consumer side, we have seen some of the government stimulus start trickling in especially in some certain consumer discretionary items. And people – we are seeing some increased spending especially in the appliance area and we are gaining share there. And then also when I look into China, going forward in Q4, we expect an Asia, as to we expect back to be in high single mid- to high single-digit growth for Q4, as well as a trend. So we expect our continued performance in those areas and the areas that are going to grow are going to be the same three areas that I just mentioned. With respect to Europe, it's an interesting story. It's more about taking market share there but also certain secular markets like healthcare, I mention glucose monitoring devices, drug delivery devices but also respiratory care and stuff like that we are winning healthcare in Europe. For us healthcare was 18% growth for example in Q3. Defense was another big thing in Europe for us, 28% growth in defense and with all the war and issues going on there that has been a tailwind for us from a business perspective. And then also taking some share in building and construction areas, especially in the Middle East Asia area, where we are gaining some share in certain applications related to artificial turf and so on and so forth. So we did get some packaging and consumer tailwinds as well. Some of that was restocking but also we won share in packaging applications in EMEA. So I think when I look into Q4 for EMEA, so by the way EMEA grew 4% in Q3 – Q2 and 5% in Q3. And when we look into Q4, I think the color side of the business will still grow low single-digits continued in that consumer packaging area that we are seeing. But the SEM side of the business, which was getting more tailwinds from the defense applications that will disappear. And so overall, we see a little bit of muted growth in Europe for Q4, largely because of transportation and telecom still being big headwinds for us there. Now from a culture perspective, the second question that you asked, what we should expect going forward. I think the culture we are trying to set is that, we believe we are getting -- seeing faster growth because we are winning share. Obviously, if you think about what are the different sources of growth, there's underlying market demand then there is some erosion, business erosion that always happens because you're losing share somewhere or -- and then there's new product development which will get amplified into the future, which will create new businesses even for us. And then there is a market share gain. And then there would be M&A, but that's not in the near future for us. That's more longer-term strategy, when the time is right for us. But right now, we are more focused on gaining market share as well as building new platforms for growth especially in high-growth spaces, and leveraging our technology to come up with the solutions approach from a customer perspective, what are these platforms that we want to develop. So that's how we are thinking about it, Laurence, I think that should over time give us differentiation. The innovation should result into margin expansion, because differentiation leads to price differentiation and that leads to margin expansion. So apart from increased volumes, that will also help us run our plants better.