Michael Prior
Analyst · Raymond James
All right, actually, it's Michael Prior. All right, sorry, everybody, about this. Something's wrong with our office line so since we're mostly on the wireless industry, we're dialing in like a cell phone and on a cell phone. So, I'm told that we got through gross adds and I'm going to start back with customer churn. And we may have covered some of that, but I want to turn to that now.
So, with respect to customer churn, postpaid subscriber churn improved both year-on-year from 2.42% to 2.18%, and on a consecutive quarter basis from 2.41% to 2.18%.
Blended subscriber churn showed similarly positive gains from 3.3 -- sorry, 3.73% a year ago to 2.9% this quarter.
This marks a significant improvement in churn, but as discussed, an increase in contract expirations as we work through the 1-year contract bubble, will likely put upward pressure on this number going forward. That's the other factors.
Overall, subscriber ARPU went in the other direction. From $49.36 in the prior quarter to $47.63 this quarter.
As we mentioned last quarter, the first quarter had some out-of-period ETC pickup, so this was not unexpected.
Postpaid ARPU is essentially flat. $53.96 for this quarter, compared to $54.15 in the first quarter.
In addition to the ETC pickup, a decline in overall subscriber ARPU is largely the result of an increase in our prepaid subscribers, which carry a lower ARPU than average postpaid subscribers.
Going forward, the general dynamic on ARPU we are seeing is a continued decline in voice usage, which has been offset by increases in the take up of data services. We also see some degradation in ARPU from long-time customers who migrate down to newer and less-expensive plans.
On smartphone adoption, we ended the quarter with about 38% of our postpaid base on smartphones. About 55% of total postpaid device sales in the quarter were smartphones. And both metrics are consistent with the first quarter. However, they are below what we've seen in some of our peers and we are launching a number of new smart devices late this summer and early fall and we'll continue to prioritize improving our smartphone and data device lineup to stimulate additional gross adds, as well as higher adoption of data services. If we are successful, ARPU should start to climb.
On the wholesale U.S. wireless revenue front, turning to that now, the revenues were more or less flat from a year ago, however, the mix continues to change. In many areas, we have seen actual decline in voice traffic, but that has largely been offset by an increase in data volumes.
Looking forward, we do not expect to see the same level of seasonal increase from the second and third quarter we saw last year due primarily to some overbuilding activity by customers.
In our international operations, international wireless revenues were up nicely and this is, of course, primarily due to the Bermuda merger, which occurred partway through the quarter last year.
However, we also saw a strong subscriber growth in our smaller island properties offsetting some integration-related declines in Bermuda. Many of our managers have introduced very creative marketing and sales initiatives and we hope to see subscribers growth in this area sustained in coming quarters.
In Guyana, profits were down for the quarter, but we expect to see a rebound and this was caused mainly by higher marketing and promotional expenses in the second quarter and. It was also caused by, if you've noticed, we had an uptick on wireless subscribers. Actually, the first quarter sequential growth in a year which -- it was an increase of 4% over the first quarter and that anytime you had a little bit of a surge of subscriber growth, equipment expense also goes up and other sales fees.
So, in summary -- are we off again?
So this not our phone line? Okay. You got it? Okay. I'm told some people are saying we're off, some people saying we're on. So I'm going to continue while they try to figure it out.
To summarize, as I said this was a solid quarter with strong profit and cash flow performance. Those of you who followed ATN for sometime know that we've never been market share or top line driven. Rather, our long-term strategy has been predicated on driving profitability and using operating cash flow to invest in promising areas within our existing businesses into elsewhere build returns for shareholders.
Our first half 2012 results are indicative of the strength of our current asset portfolio. So although I'm fearful doing this, given all of these problems, I will hand this over to Justin who will give you some more financial and operational details.