Yes, I'd be happy to. And good morning, Mike. Yes, UBBA, I mean, as you guys know, we've been tracking for a while, a trade organization that we founded with some like-minded partners, several years ago now, and then turned it over as a nonprofit with a utility run board that just continued to be a real remarkable organization where the entire lifecycle of this conversation and the ability for utilities to share their testimonials, their experiences, their lessons learned, frankly, it's been fantastic. And last week in Kansas City was no exception. And like with anything, the organization has really evolved with the lifecycle as we've seen these deployments played out. So, conversations that we were having two years ago were really about understanding technology. This year, I got to say the focus was really on trying to learn and experience the successes that so many different customers are having, by having their networks being deployed, having devices in the field and getting applications onboarded. Evergy, as the host utility, did a remarkable job, really sharing their experiences and the key applications that they saw, they had a booth on display that everybody was surrounding and able to engage with and talk to them about showcasing real applications that they're already taking value of that 900 MHz LT was able to unlock and these fall in the domain, Mike, of things like SCADA, FLISR, which is fault location isolation and service restoration, really an advanced kind of grid application. They were showing security cameras, device management, pull tilt sensors, different line sensors. These are kind of the building blocks of the bread and butter, you know, of what we think about when we when we articulate smart technology that needs to get enabled on the grid. And there will be thousands and thousands of these kinds of devices as the grid continues to modernize and utilities put them on it. And that's just one example of the many conversations we had over three days in Kansas City. But I'm excited by Scott's idea as well. I've said it before. There's no better salesperson in the industry than your past customer who's raving your successes and our ability to capture that excitement, get that voice out there in front of the next in line is going to be a very powerful tool for us to lean into.