Yaniv Sarig
Analyst · ROTH Capital. Your line is open
Thanks Ilya and thanks everyone for joining us today. I will begin today's call by reviewing the highlights of our third quarter results followed by further explanation of Mohawk's differentiated business model and then I will briefly discuss our long-term growth opportunity. Fabrice will then review our financial results and a few items related to our outlook in more detail. We once again grew at a rapid pace as third quarter revenue increased approximately 65% to $40.6 million from $24.7 million a year ago. Strong growth of our existing product portfolio in our direct channel combined with contributions from our successful product launches in the second half of 2018 and in 2019 fueled our topline performance. At the same time, adjusted EBITDA improved to a loss of $2.7 million from a loss of $4.5 million in the third quarter of 2018 driven primarily by significant fixed cost leverage and more efficient product fulfillment. During the third quarter, we launched three new products including our portable washing machine and laundry dryer. We remain on track to launch 20 new products in the back half of the year for a total of 31 in 2019 compared to 11 in 2018. Fabrice will go into more detail about the timing and financial impact of our Q4 product launches in a moment. At Mohawk, we are building the CPG company of the future to provide tech-enabled business model driven by data, automation and artificial intelligence. Our third quarter and year-to-date results underscore the progress we are making disrupting an industry that has been slow to adapt the changes in consumer purchasing behavior. For those new to the Mohawk story, let me spend a few minutes reviewing the key the elements of our unique business. Our proprietary technology analyzes massive amounts of data and automates various aspects of e-commerce, namely rapidly identifying new product market opportunity, managing fulfillment and executing sales and marketing strategies. We call our proprietary software platform AIMEE. What is traditionally an 18 to 24 months go-to-market cycle for incumbent CPG companies, Mohawk executes in approximately a third of that time due to AIMEE's data driven opportunity and trend tracking capabilities combined with our agile sourcing, quality and logistics organizations. Each of the products we launch under our portfolio of owned and operated brands, typically goes through four phases, procurement, launch, sustain, products that are dominant under what's called the milk phase and those who do not succeed move to liquidate. Our goal is for every product we launch to transition to the sustain phase and become profitable within approximately three months post launch. I am happy to report that after several years of refining AIMEE, based on our early learnings, approximately 80% of product launches over the last 12 months have reached the sustained phase in approximately three months on average. What makes our business model so compelling as compared to traditional CPG company is that AIMEE's automation allows us to manage a growing number of products without having to meaningfully increase costs, specifically headcount. Looking ahead, we are on track to a busy finish to the year with 17 new products launching over the course of the fourth quarter. Long term, we believe we have multiple opportunities to drive sustained growth and to improve profitability. Those include increasing our product launch capacity, further optimizing unit economics on our existing product portfolio, expanding into new domestic and international marketplaces, pursuing SaaS partnerships and opportunistically adding new products and categories through acquisition. We are pleased with the recent progress we have made on a number of these fronts. Specific to increasing our new product launch capacity, we have been investing in people and resources, primarily in areas such as quality control and product procurement in order to provide seller [indiscernible]. As I said earlier, we are on pace to launch approximately 31 products this year and we are aiming to approximately double that number in 2020 while continuing to optimize for growth and pathway to profitability. In terms of M&A, in September, we purchased the assets of Aussie Health, a personal wellness company, for $1.3 million. Based on strong ratings and positive reviews of its product portfolio, AIMEE helped us validate Aussie Health as an attractive acquisition candidate. Upon further due diligence, it was determined that the quality and financial profile of Aussie Health product met our internal thresholds and we could easily integrate the business with our advanced tech platform. We added no headcount as part of the acquisition, which is consistent with our strategic approach to acquisitions. With worldwide e-commerce now is projected to increase from $2.8 trillion in 2018 to $4.5 trillion by 2021, we continue to believe our future growth prospect as significant. We believe our proprietary technology, strong supply relationships and advanced fulfillment capabilities has Mohawk well-positioned to profitably capitalize on the numerous opportunities ahead and generate increased value for our shareholders. With that, I will hand it over to Fabrice.