Michael Weinstein
Analyst · Roger Lipton with Lipton Financial
I would tell you that we're now comping against last year's results when Gallagher's was completely open. It's too early to tell whether that business has increased enough to warrant having spent that kind of money. But the answer is we didn't have a choice. In order to get the lease, we had to commit to spending a little under $2 million. The real cost was not the amount of money we spent in the restaurant, but having the restaurant closed for 12, 13 weeks [Multiple Speakers] cash flow. The lease is a much steeper lease. What we always thought -- and to a certain extent, the relationship with MGM requires us to rely on their marketing people who were convinced that we were too far under the price points of other steakhouses and they wanted us to be -- to increase prices to be more like other steakhouses in Vegas. I can tell you that the product is excellent and we're seeing that in the Yelp reviews now. I mean, most of those reviews are 5-star reviews. We had some problems early on, because the kitchen was refigured and we probably had the wrong chef when we reopened. But we have -- that's been corrected, and the product is excellent. The real problem is that -- and MGM or New York-New York put in a new Cirque du Soleil show, but they also put in competition in the park. It's very hard for us to figure out of why sales aren't 20% up or some bigger number than we're seeing now. Whether it's competition, which is more expensive than us, by the way, but there's another steakhouse attached to New York-New York property, which was a surprise to us. Or the fact of the matter is -- and by the way, the T-Mobile arena, which is in that same park, is more active than it's ever been and we would suspect that that would be a customer who will come to Gallagher's. But the real problem is New York-New York in terms of a property is a middle income customer. And what you're seeing now, in general throughout the company, I believe, is if you look at the fast food courts that we run in Hollywood and Tampa and New York-New York, they're all doing well. They're up. Tampa a little less than Hollywood and New York-New York. But when I look at New York-New York's figures last week, which the food court was up 12%, 13%, 14% from last year, sales at the next restaurant that is modestly priced, which is our Burger Bar, are down from last year. I think there's a big shift in these properties from high priced restaurants to lower cost tickets to the customers that aggregate New York-New York. And I must tell you that if you go to Hollywood, and I think this is true everywhere, but especially Hollywood. When we built Hollywood out and Tampa, both locations, the location in Hollywood was moved about two or three years ago when they did the Qatar Hotel, they moved us to a new section. And we said, look, we're going to do fast food but we want the quality to be restaurant quality, not fast food quality. And all of a sudden, you have really great food in terms of what customer expectations are. And the price points in full service restaurants and the Hollywood Casino are kind of steep. And so I think there's a migration from full service restaurants to our fast food courts where we are you know and the properties we're in. It speaks well of the quality of product and the fast food, but it doesn't speak well to the price points in the full service restaurants. And my question in my mind always is, how much is that limiting Gallagher's ability to really comp much better from the prior -- from prior to the renovations and now. So we have competition on one hand but we do have T-Mobile Arena doing more business or having more dates when something's going on. We also have a show which we didn't have right next to Gallagher's. So I think those are positives. But the negatives is the price point than the customer. We don't see a well healed customer. So it may be confusing in terms of an answer but it's confusing to us to see how we're doing. What we know we're doing well is the customers that are walking into the place are really enjoying it because the reviews are quite good.