Woods Staton
Analyst · Morgan Stanley. Please go ahead with your question
Thank you very much Germán. 2012 was a year shaped by changing economic landscape, and shifting geopolitical realities. Nevertheless, we underlined drivers of our business, mainly a growing population, growing middle class, great brands and a preference for high convenience have not changed. Revisiting our five vectors of performance, throughout the year, we have fortified our leadership position through, number one; the launch of over 100 products and flavors; two, the expansion into 16 cities, with McDonald's brand that didn't exist previously. Three, successes in tightening our cost structure, while at the same time, improving the quality of our products, and the completion of initiatives such as Made for You, and expanding our supplier base; and four, the achievement of G&A leverage across the organization, as I mentioned before. Finally, reduce foreign exchange volatility to hedging and accessing local Brazilian currency debt. As we enter into 2013, we have an exciting marketing calendar, which combines compelling value, strong local activities, new product introductions, along with a refreshing of our Happy Meal marketing, that includes the launch of the happy character. One initiative I am particularly proud of, is the launch last month of our quality campaign, which demonstrates McDonald's commitment to bring our customers closer to the true origin of our food. Focusing on funds and the sourcing of high quality ingredients, and highlighting the investment of local communities to support our supply chain. In addition, we are well on our way to another year of record store openings, while we also have many initiatives in place, to manage our costs. I know many of you have been following the events in Venezuela. Let me assure you, that the priority of our local management and local franchises, is to continue to work hard to deliver the high quality food and a superior experience that our clients expect from us. I would like to reiterate my confidence in the McDonald's brands, our absolutely fantastic management team, and the enormous potential of Latin America. We have unparalleled footprint in the sizeable and growing industry. A dominant brand is continuously strengthened by our product mix, and access to a large portfolio of products, I am confident that we will continue to deliver value to our customers, partners, and especially shareholders over the long term. Thank you for your attention. I would now like to open the call up to questions.