Angela Selden
Analyst · BMO Capital
Thank you, Chris. Good evening, everyone. I'm pleased to report on our fourth quarter results and share with you key elements of our new value creation strategy, which will accelerate our ambitions of enrollment growth in both APUS and Hondros.First, at APUS, in the fourth quarter of 2019, total student net course registrations are up 1% as compared with the prior year period, representing an enrollment stabilization milestone. This increase was driven by an 8% increase in net course registrations by new students utilizing cash and other sources and a 7% increase in new students utilizing Veterans Benefits. The increase was partially offset by a 4% year-over-year decline in net course registrations by new students utilizing Federal Student Aid, however notably, the smallest rate of decline since the fourth quarter of 2014.Net course registrations by new students utilizing Department of Defense Tuition Assistance, or TA, were approximately flat year-over-year. There was strong demand for courses by each branch of the military in the fourth quarter, except for the Navy, which continues to impose limitations on TA course approvals.We believe the combination of our focus on military, veteran, and other highly persistent communities, along with both the recent improvements in our operational effectiveness and improved learner persistence rates, helped to increase overall net course registrations during the fourth quarter at APUS. We are delighted by the year-over-year increase in total net course registrations, and we ultimately seek higher growth through the execution of our new value creation strategy.We are also pleased to share that Hondros has reported new student enrollment growth of 31% in the first quarter of 2020 as compared with the prior year period. This is the first increase in new student enrollment at Hondros since the second quarter of 2018. The execution of Hondros enrollment recovery plan has yielded improvements in several key performance indicators. While in Q1 2020, total student enrollment at Hondros declined by 9% year-over-year, a large graduating class was in part contributing to the decline. Hondros believes that both recently reengineered enrollment and retention processes and the implementation of a new CRM will support future increases in enrollment growth as well as improved conversion rates.In the fourth quarter of 2019, including the start-up costs for the new Indianapolis campus, the operating loss in our Hondros segment improved sequentially to a loss of $500,000 as compared with a loss of $3.2 million in the third quarter of 2019. As a result of improved overall performance, Hondros management team expects operating losses to narrow this year and anticipates the Hondros segment to reach profitability for the fourth quarter of 2020. This profitability target includes those start-up costs for the new Indianapolis campus, which is expected to open for classes in the second quarter of 2020.ABHES, Hondros’ accrediting agency, recently informed Hondros that it acted to affirm the institution’s accreditation through February 2021. In addition, Hondros recently entered into an MOU, or Memorandum of Understanding, to participate in the Department of Defense's Tuition Assistance or TA program. Although Hondros continues to face challenges, we are encouraged by what appears to be the start of a turnaround at Hondros.As discussed during our Q3 2019 earnings call, we completed a value creation study of both our APUS and Hondros operations and core competencies. Several organic growth opportunities were revealed further validating my belief that APEI's focus on maximizing return on a learner's educational investments can drive sustained enrollment growth at both APUS and Hondros. As a result, we are formulating and will implement a bold new strategy intended to drive enrollment growth and accelerate brand recognition.The key elements of the APUS value creation strategy involves refining our brand messaging to expand awareness and consideration by interested prospects, supported by a targeted marketing campaign to increase our share of voice and elevate our purpose-driven story of maximizing learner return on educational investment. It also includes refining admissions processes to help interested prospects more quickly and easily become students and polishing retention practices aimed at increasing tailored student services and reducing executional variances. These new initiatives are being added to the transformation under way in our technology modernization program to markedly improve the learner experience leading to better learner outcomes and referral rates.Now, I will share some finer points around APUS' value creation strategy. In recent years, at APUS, we have spent approximately 21% of revenue or less on selling and promotion, while also having worked to increase persistence rates and improve our learner onboarding processes. The early results of these improvements, combined with our creative new marketing strategy and improved technology capabilities gives me confidence to support elevating our marketing spend by $10 million to $15 million in the full year 2020 as compared with 2019.Over the last few years, APUS has relied on a proprietary, stable but now aging learning management system, or LMS platform to deliver its high-quality campus experience fully online. By leveraging a newly adopted agile methodology, we successfully went live last week with our new cloud-based, next-generation online campus, D2L's Brightspace, after only 5 months. The rollout will continue through early 2021. This, combined with the planned rollout of our new CRM at APUS beginning in the second quarter of this year, represents 2 important steps in our technology modernization program that aims to improve the university experience in order to increase enrollment, learner satisfaction, and referrals.Today's learners and their employers are demanding increasingly personalized solutions that are tied to employment outcomes. The new LMS, vastly expands our capability to develop more innovative, flexible workforce offerings such as micro credentials and competency-based programs that are increasingly sought by working professionals and corporate partners alike.At the core of our strategy remains an unyielding commitment to military communities, a unique strength we have built at APUS since our founding. In the first quarter of 2020, we anticipate continued growth in net course registrations by active duty military as a result of our recent decision to increase the number of military learners with minimal or no out-of-pocket costs by extending our textbook and tuition grant to military students at the Master's level, which became effective January 1, 2020. Our goal is to build on our strength in the military, military affiliated, and veteran communities to expand enrollment at AMU. We have a strong history of serving the military, and we will continue to honor and grow that commitment.In summary, at APUS, we believe that driving enrollment growth is our top priority and is the next critical step to improving our long-term financial health and future operating efficiency, leading to our ability to provide an excellent learner experience over the long term. Unlocking enrollment growth not only provides APUS with a larger, more vibrant learning community, but it increases the funds available to organically invest in innovation to create sustainable competitive advantage and serve learners and partners with greater distinction.The key elements of the value creation strategy for Hondros include improving operational performance in SEO and digital marketing, modernizing the applicant journey, improving admission representative performance and providing holistic support for students throughout their studies, all while continuing to restore the Hondros reputation with brand marketing and student attainment results.It is my top priority to grow APEI's core business with an emphasis on addressing the national need for an adult learning platform where learners of all backgrounds can obtain the skills they need to maximize the return on each learner's educational investment. Our success at implementing this new growth strategy requires a strong internal culture of execution and passion for our mission. We are underway in enhancing the bench strength of our executive leadership team to help me lead an enterprise transformation as well as to improve several key performance indicators.As I have said before, APEI today is higher education's best kept secret. We are an organization that is driven by the belief that education should be accessible to all, not reserve for the few. Maximizing the return on a learner's educational investment is what propels us forward. A 2019 study by Georgetown University Center of Education puts APUS in the top 2% among U.S. colleges in terms of delivering value, meaning net present value of future earnings and affordability. It has never been a more important time to be part of APEI as we work to lead the nation's efforts in reducing and, one day, hopefully, eliminating student debt for our learners.I intend for APEI to build the best learner-centric universities and maximize return on a learner's educational investment. We are absolutely committed to continuing the momentum of sustained enrollment growth across our institutions so that more learners can fulfill their dreams and start the next chapter of their careers without financial burden. It is our intention to ensure that APEI's value proposition to learners is a secret no more.Before turning to our financial overview, I would like to address the matter of the novel coronavirus. There are 2 categories of considerations: our online operations at APEI and APUS; and our on-ground operations at Hondros. First, we have activated stage 1 of our APEI and APUS business continuity plan, which is testing and confirming preparedness for all employees and faculty to work effectively from home. We will also be collecting information from each employee on professional and personal travel plans. Currently, we do not anticipate any significant business disruption. Our management team stands ready to review and revise the plan in light of any new information.As for our APUS students, there is no better example of the informed choice that they have made to advance their purpose through online coursework. And for those students who need a low-cost alternative to their current on-ground coursework, we certainly have the capacity to support higher enrollments should we see an increase in demand for online learning due to the coronavirus impact. We believe that APUS is an excellent stay-at-home option for those wanting to advance their skills, stay on track with their pathway and experience affordable, flexible courses for transfer from APU and AMU, all while taking precautions to prevent transmission of an infectious virus.Second, for our on-ground students at Hondros, we are confident that the training of hygienic practices already in place in our health care education environment brings awareness and precautionary measures to protect our students and employees from exposure. We are exploring additional measures, including voluntary self-testing for symptoms, at Hondros.There are many unknowns about the future severity of the coronavirus and the nation's emergency response. There are always risks in executing business continuity plans, so we have provided APEI's most up-to-date view on our estimated impact of the virus on our operations.Now with that, I will turn the call over to our CFO, Rick Sunderland.