Wallace Boston
Analyst · Piper Jaffray. Please proceed
Thank you, Chris. Starting off with Slide 3, recent results and highlights. Thank you everybody for joining us. We are pleased to conduct today’s earnings call from Salt Lake City, the location of this year’s ASU GSP Summit. The annual conference is a gathering of some of the most successful creative and innovative organizations within the e-learning community. We feel that American Public Education’s dedication to affordability and intense focus on student outcomes closely aligns with the goals of those gathered here and as reflected by our recent progress in improving student persistence at APUS and by continued new student enrollment growth at Hondros College of Nursing or HCN. For the three months ending February 28, 2017, which is our most recent available information, the first course pass and completion rate of undergraduate students using federal student aid, or FSA at APUS increased approximately 19% compared to the same period last year. We believe the improvement in this persistence indicator suggest that our efforts to attract and retain students with greater college readiness are continuing to produce positive results. In the first quarter of 2017, net course registrations at APUS declined 9% compared to the prior year period. Although net course registrations by new students declined by 16% year-over-year, net course registrations by returning students decreased 8% compared to the prior year period. We believe that the difference in the rate of decline of registrations by new students and that of returning students relates at least in part to improvements in persistence and the quality mix of students. The overall decline in net course registrations by new students at APUS was primarily driven by a 26% year-over-year decrease in net course registrations by new students using FSA and an 18% year-over-year decrease in net course registrations by new students using military tuition assistance, or TA. We believe the decline in net course registrations by new students using FSA was due to several factors, including our efforts to improve our quality mix of students through changes to our admissions processes and adjustments to our marketing activities that may have adversely impacted enrollment in our programs and to increasing competition for online students. However, we are encouraged to see that the rate of decline lessened in the first quarter of 2017 compared to the fourth quarter of 2016. We believe that the decline in new students using TA is primarily the result of changes in the administration of the TA program by the Department of Defense, or DoD and by various DoD rules that impeded our ability to support both enrolled and prospective students on military installations. Net course registrations by new students using veterans benefits decreased 13% year-over-year and net course registrations by new students using cash and other sources increased 8% compared to the prior year period. For the three months ending March 31, 2017 or the winter term of 2017, total enrollment at HCN declined approximately 8% year-over-year. However, new student enrollment increased approximately 22% compared to the prior year period. For three months ending June 30, 2017 or the spring term of 2017, new student enrollment at HCN increased 31% and total student enrollment decreased by only 3% year-over-year. Although HCN continues to be confronted with certain regulatory and compliance risks, which are more fully described in API’s 10-Q filed earlier today, we are pleased by the continued turnaround in student enrollment at HCN. In addition to improving student enrollment, the management team at HCN remains focused on further improving the institution’s NCLEX pass rates, increasing placement rates, pursuing showing initial accreditation by the Accrediting Bureau of Higher Education Schools known as ABHES, and implementing its long-term strategy to offer new degree programs and open new campuses to serve the nursing and public health community. Moving on to Slide #4, stabilizing enrollment at APUS is our top priority, and we believe it is critical to increasing the value of our overall enterprise. To that end, we are expanding several promising initiatives and deploying new strategies as part of our overall approach to improve conversion rates and increase enrollment of new college-ready students. The blueprint for this plan includes adding new lead scoring and predictive modeling capabilities as well as improving resource allocation to the most productive marketing channels. In the second quarter of 2017, we intend to further adjust our marketing expenditures in favor of the channel partners we believe are becoming better and more efficient at reaching our optimal online target audiences. To help APUS admissions representatives better serve the needs of prospective students, we plan to develop a more robust engagement model that starts with the request for information that are tailored to the varied interest of incoming students. This personalization will be supported by greater understanding of prospect behaviors through improved information flow to enhance the effectiveness of advising an outreach. In short, we hope to improve the decision journey of prospective students through new data-driven processes, personalized content in a more nurturing approach to improve the likelihood of conversion. Furthermore, we are currently reengineering our enrollment management processes to better integrate front-end systems and adjust processes to better facilitate efficient student on-boarding and customer service. Lastly, we aim to sharpen our digital marketing campaigns to leverage relationship with military, public service and other high-value student populations, especially in the segments where we have built a strong presence. At the same time, we anticipate launching new certificate and degree programs to support future enrollment growth, especially in areas where demand is growing and employers struggle to find talent to fill job vacancies. Our product development plan includes the future launch of doctoral programs pending HLC approval that will also serve to enhance our reputation as an institution of higher learning. To further enhance the value of our new programs, we frequently seek additional programmatic accreditation. For example, the International Fire Service Accreditation Congress, IFSAC, recently accredited 5 of our degree programs in the School Of Security and Global Studies. They were our associates of science and fire science, Bachelor of Science and Fire Science, Bachelor of Arts and Emergency Management, Master of Arts and Emergency Management and Master of Arts and Emergency Management and Homeland Security. In addition, our Bachelor of Arts and Entrepreneurship and Master of Arts and Entrepreneurship have been approved for accreditation by the Accreditation Council of Business Schools and Programs, also known as ACBSP. These recent developments and accreditation resulted from 4 years of preparation and hard work that included exhaustive self-study and accreditation site visits. I am pleased by the recent launch of our competency-based initiative called Momentum and by our ongoing outreach to strategic partners. We expect minimal enrollment in Momentum until we are able to offer the programs with federal student aid. We are currently in the process of applying with the Department of Education for approval. APUS recently announced the expansion of our partnership with the Transportation Security Administration, or TSA to provide carrier relevant education to nearly 20,000 TSA employees at 147 airports nationwide. We believe APUS is well-positioned with affordability and quality to help employers advance the capabilities at our workforce and lower the cost of human capital in addition to helping job seekers close significant skills gaps to find employment and advancement. As indicated by our outlook, we expect a decline in net course registrations by new students at APUS to ease in the second quarter of 2017. We believe this modest improvement is driven by easier comparisons with the prior year period and to a lesser extent, strengthening in our military channels. We also cannot rule out the possibility that our initial efforts to stabilize enrollment may be having an impact on enrollment. It is important to note that several of the initiatives we outlined today have only recently been implemented and the remaining items are expected to be applied later this year. Thus, it’s still too early to for us to estimate the impact of that these efforts may have on conversion rates and enrollment of new students. In closing, this is an exciting and busy week for us, as we will be soon be departing the ASU GSV Summit for Washington, DC to participate in the graduation ceremonies for nearly 11,000 AMU and APU students. For me, it’s an honor of the highest order to congratulate in person many of the graduates and their families to attend our commencement ceremonies this weekend. We expect more than 1,100 graduates to be present beyond this graduate this year’s 18 years old, earning associates degree and the oldest is 80 years young, earning a masters degree. Congratulations to all of these highly successful professionals, who will now join the ranks of over 80,000 AMU APU alumni representing more than 34 countries. Additionally, I would like to thank the faculty and staff at APUS and HCN for their hard work and efforts to support our students and advance our respected institutional admissions. At this time, I will turn the call over to our CFO, Rick Sunderland. Rick?