Eric Colson
Analyst · Citigroup
Thanks, Makela. Good morning. Welcome to Artisan Partners Asset Management business update and quarterly earnings call. I'm Eric Colson, CEO; and I'm joined today by C.J. Daley, CFO. Thank you for your time today, and I hope you find this discussion useful. As with past calls, I want to reinforce our business model relative to the quarter and go deeper into our business philosophy and approach that drives the results over a longer and more meaningful period. This quarter, I will spend time on the evolution of our high-value added investment strategies towards increased degrees of investment freedom. More specifically, I want to explain that evolution as it relates to 2 secular market trends: globalization and investment policy evolution towards passive and alternative investing. Once I'm done, C.J. will take the lead and walk you through our financials.
On the first page, I would highlight 2 points for the quarter. First, our overall AUM has increased to over $107 billion, owing to positive net flows and market appreciation. Second, although the sliver of pie is small, our credit team is live with its first strategy, Artisan Partners' high income. We expect the team to represent a small percentage of the firm assets for a while, as we allow Bryan and his team to focus on investing. We are discussing the strategy with early adopters that are familiar with our firm and interested in Bryan's strategy. I will elaborate on the credit team and the high-income strategy later in the call.
The next 2 slides provide the current view of our long-term investment results. As a reminder, we analyze performance around several key points, faithfulness to a stated investment process, solid absolute performance and performance compared to peers and the index. All of our strategies continue to execute their distinct investment processes with integrity. As of March 31, 8 of our 11 investment strategies that have a 5-year track record have added value relative to their broad performance benchmarks over the trailing 5 years and since each strategy's inception. All 7 of our investment strategies with a 10-year track record have added value over the period relative to their broad performance benchmarks. Over the trailing 5 years, from the historic market bottom in 2009, U.S. fee markets pending style and market capitalizations have rallied 200% to 300%. Our U.S. Mid-Cap Value and U.S. Small-Cap Value have participated strongly in the extraordinary rally by each trails of benchmark. We expect these strategies to participate in up markets and to protect in downmarkets relative to the index. The global market rally impacting the relative strength of our Emerging Markets strategy has also been extremely strong.
Slide 4 further reinforces the impact of our performance philosophy across our asset base and illustrates the lumpiness that stems from process consistency over a variety of market environment. The impact of those factors can be seen in the 1-year returns, but over a longer period with normalize cycles we have compounded well for clients and outperformed the indices across our asset base. Before leaving this page, I think these quarter results provide a great opportunity for perspective around 2 items. The first is the fact that overreliance on a single factor can drive misinformed outcomes. We believe we are in a judgment business. The results of our non-U.S. growth strategy provide a great example. A number form is indexed by a single basis point for the trailing 1-year period, taking our percentage outperformance for the period from 78% to 55%. The second is that quarter-to-quarter and year-to-year measurement periods are extremely short periods for truly active or high-value added portfolios. To create value, you have to be different, and different to mean being wrong at times. Howard Marks at Oaktree articulated this very well in his quarterly letter dare to be great, too. And I'm paraphrasing, but in short, he says that superior investment results require unconventional behavior coupled with superior judgment. Following the herd leads to middling results, but standing out from the herd requires the courage of your convictions. You need to be open to being different than the index and peers and willing to look long over short periods. If you're not, a high-value added outcome is not feasible.
Slide 5 illustrates the outcomes of our business discipline around asset diversification. Our broker dealer channel continues to be a solid source of flows for the firm, with 5 straight quarters at the distribution channel with the highest net inflows. Our institutional channel has been experiencing outflows driven by asset allocation, policy decisions, our commitment to fee discipline and performance. The largest outflow in the channel occurred at the end of March. Our client attention fund communicated that determination was a result of their decision to consolidate assets with a smaller number of managers and reduced their overall cost structure. It is evidence of the lumpiness that we expect in our fee discipline, which is one of our cornerstones of our financial model. We are extremely disappointed about losing that long term-oriented client. However, consultants and clients evolve their strategy and allocation policy. Change is inevitable. If we evolve with every consultant and client change, our business would explode with complexity, including custom outcomes, lower fees and much more distraction for our investment talent. We have a talent-driven business model and in such a model that commitment to fee discipline as required to protect strategy, integrity and retain talent. Since an investment team generates more revenue on fewer assets to compensate its investment professionals, portfolio integrity is more likely with greater odds of above-average performance.
To see this point of law, strategies typically make up the revenue by gathering relatively more assets, which puts the strategy's integrity at risk and increases the likelihood of talent turnover. There's a vicious cycle with a lot of complexity which requires consistency. And this is true in all of our business development. Over the past couple of years, non-U.S. clients have remained a stable part of our asset base. We are experiencing growth from clients outside the U.S., but the complexity of the market requires consistency and thoughtfulness. A recent report showed that there are nearly 100,000 share classes available in Europe. 2013 alone saw more than 15,000 new share classes issued. Despite that, we are making nice strides developing relationship with clients that we align well with, and we are meaningfully growing our client list. C.J. will elaborate further in his comments.
On Page 6 of our presentation, you can see the 3 core principles that define who we are. We are a high value-added investment firm designed for investment talent to thrive in a growth-oriented culture. We manage our business with a mindset similar to that of our investment team and managing their strategies. We operate for the long term and execute with a commitment to our business philosophy. Last year, I took the time to explain in detail our talent-driven business model and software approach to growth. Today, I will emphasize our high value-added focus.
Let's move to Slide 7. Our business strategy evolves based on broad, sometimes obvious trends that we believe will impact our business model. We don't pivot because of fads or short-term outcomes. They can be distracting, and a part of the investment world where we operate just doesn't change that fast. The trends that matter to us, those that impact how we think, last a long time. This is where we focus. Since the mid-2000s, our business and investment strategy have been impacted by globalization. From an investment standpoint, this trend has driven us to create more degrees of freedom in our investment strategies, allowing our team to invest with looser geographical constraints. On the business side, that pushed up to leverage our distribution with intermediaries and consultants around the world. Client investment policy statements have evolved -- also evolved over time to incorporate more diverse asset classes and risk inputs driven by events like the TMT bubble and global credit crisis. We are seeing clients increasingly alter our asset allocation methodology away from a traditional mean variance model to a risk-based asset allocation, even categories that are more geared towards market exposure or beta on the one hand and value-added or alpha on the other.
For the next few slides, I'll take a closer look at those trends, and then discuss how we have evolved our investment strategies and respond to those trends. The concept shown on Slide 8 is probably familiar to many, but maybe not all. There's one we like to highlight because it presents in a very simple way the income systems used between asset allocation and investment decision-making. On the left, we have 2 highly recognized indices and their geographic exposure based on company domicile. On the right, you have the revenue exposure of the companies in those same indices. Index construction by design requires rules, but reality doesn't reflect those same rules. As a result, as businesses have globalized, investment decisions have consistently diverged from asset allocation decisions based on company domicile. Investors want to understand the revenue and cost structure of a business. And if done properly, they will manage portfolio economic risk and exposure through that analysis.
So on Slide 9, you can see the evolution of investment policies. Globalization has definitely been a contributing factor, but so has the shift from traditional mean variance allocations to risk and outcome-driven allocations. We showed 2 public plans here to illustrate the point. During the '90s and certainly at the inception of Artisan Partners, investment policy statements, asset allocation and manager structure were fairly homogenous, except for a few endowments and foundations. Today, due to technology, information, security innovation, market events and liability dependence, client portfolios are more customized, but also more flexible in terms of investment options. As illustrated in the CalSTRS example, equity-specific allocations such as U.S. equities, non-U.S. equities and emerging market equities historically each had independent return, risk and correlation forecasts and then collapse into one global equity allocation. To us, this clearly provides the path for increased demand for Global Equity strategies. At the same time, it does not mean the elimination of U.S. and non-U.S. allocations. The Alaska Permanent Fund example shows another aspect of investment policy evolution. Risk and outcome needs have changed the model altogether while creating a growing interest in strategies and solutions that are needs-based. Over the long term, we think this means more customization and client-specific demand and pure category demand. So we expect less herd outcomes in the institutional marketplace relative to the '90s. And those trends have driven changes in institutional strategy demand.
On Slide 10, we showed the meaningful growth in demand for passive, unconstrained alpha and alternatives relative to traditional equity strategies. Traditional equity strategies have over $13 trillion and over 20,000 products. However, asset strategies are approaching 6,000 products and nearly $8 trillion dollars. And alternative strategies now have over $2 trillion. And with the growth in product launches, we expect those numbers to grow higher. From the financial crisis, there was an effort towards meaningful consolidation in the industry as decision-makers rationalized their product lineup. Product proliferation is on the upswing again, and clearly, the industry has adopted increased degrees of freedom paired with market exposure.
Slide 11 is a great simplistic representation of where managers can compete given the secular trends I have discussed in strategy demand. The highly constrained alpha and constrained alpha portions of the spectrum are generally where the largest amount of assets reside. There are strategies typically confined to style boxes for those that are aligned with benchmarks. As I just noted, the growth is generally becoming more prevalent in passive or beta and unconstrained alpha areas of the market. Unconstrained strategy is being broadly defined as go-anywhere strategies. The primary reason for this is that highly constrained strategy, index hovers in exposure-orient products. And even many constrained alpha managers have not distinguished themselves from index products based upon net of fee performance. As a result, assets formally in those strategies have supplies the flows into passive, unconstrained alpha and alternative strategies.
For investment managers to grow over time, they will need to evolve accordingly.
Historically, we generally had a focus in the constrained alpha category. We've constrained ourselves based on market capitalization, geography and security instruments. With the market evolving towards higher degrees of freedom, we continue to evolve our existing strategies and develop new strategies with a heavy bias towards unconstrained strategies. The investment trends towards increasing degrees of freedom and unconstrained alpha-generating portfolios has impacted both our first generation and second generation of investment products, which we have illustrated in a timeline on Slide 12. For simplicity, we consider our strategies launched prior to 2004 as our first-generation products and strategies launched after that as second-generation. When we developed our first generation of products, the investment industry was still focused on U.S. allocations versus non-U.S. allocations. The transfer of globalization within investment allocations was just in its infancy. As markets have evolved, and we launched our second-generation products, we have excluded or reduced many standard portfolio construction limitations from inception. The strategies remain aligned with their definitions, where we have provided our experienced investment teams with more flexibility to add value in that space. We have constructed our second generation products to provide our teams with greater freedom to add value, which the teams want, and which aligns with the trends I have been discussing. New strategy development continues along that path.
Last month, we launched the credit team's first strategy and the firm's first fixed-income strategy. Slide 13 provides an overview. Team's portfolio manager, Bryan Krug, came to us with exceptional experience in the high-yield space. As we do with all of our portfolio management teams, we gave Bryan the opportunity to develop an autonomous investment team, providing him with the freedom and resources to do that in the way he feels best suits his investment process. The high-income strategy represents a natural extension of our high value-added investment lineup. It is a strategy that relies on fundamental research, on the talent of the team to generate results. In addition, we have structured the strategy to allow Bryan's team to invest in a broad universe with high-yield bonds and loans with relatively few restrictions on the construction of the portfolio. Bryan invests primarily in the high-yield debt, but has the flexibility to invest across a company's debt structure and without limitations on region. The development of his team is an exciting evolution that has diversified our business and enhanced our operational capability for existing strategies, new strategies and new investment talent. Just as important is the natural extension of our high value-added philosophy here at Artisan and a great indication of our intention to continue to expand degrees of investing freedom for existing teams and new investment teams. Let me now turn it over to C.J. to discuss our financials.