John J. Kita
Analyst · Mike Halloran of Robert Baird
Yes, there still are some headwinds from the new facility, and we expected that. Again, when you're adding incrementally right on the edge, we had halfway [ph] for 2 million units in the old facility, and we added 1 million. And certainly, we are not filled with capacity on the new one. It's having some headwinds, which we expected, so nothing unusual there. At the advertising, 2 things about the advertising: Historically, when we look at advertising, first half to second half, the second half is 0.5% to 1% higher. And that's just really a function of prime water heater sales in September to December, covering the Fall Festival, et cetera. So when we look at those numbers, that's historically what it was. But in addition, the second quarter, our national ad spend was lower than what would be normal. And we expect to pick that up because, as alluded to earlier, we're going to spend more money nationally on television regarding water treatment, et cetera, and making sure that our brand is recognized in that category. So it will be higher, without a doubt, the last half of the year compared to the first half. When we look at the full year -- and that takes out some of the volatility, we started Rest of World by saying it would be less than the prior year. We said that when we got out of the first quarter -- I mean, at the end of the year. Then in the first quarter, we said it would be about equal. And now we're very comfortable that full year margins will be higher than the prior year. So they're making very good progress when you look at the whole year on their operating margin.