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A. O. Smith Corporation (AOS) Q2 2012 Earnings Report, Transcript and Summary

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A. O. Smith Corporation (AOS)

Q2 2012 Earnings Call· Wed, Jul 18, 2012

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A. O. Smith Corporation Q2 2012 Earnings Call Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the A. O. Smith Corp.'s Second Quarter 2012 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. I'd like to turn the conference over at this time to Vice President of Investor Relations and Treasurer, Pat Ackerman.

Patricia Ackerman

Analyst

Thank you, David. Good morning, ladies and gentlemen, and thank you for joining us on our second quarter 2012 conference call. With me participating in the call are Paul Jones, Chairman and Chief Executive Officer; Ajita Rajendra, President and Chief Operating Officer; and John Kita, Chief Financial Officer. Before we begin with Paul's remarks, I would like to remind you that some of the comments that will be made during this conference call, including answers to your questions, will constitute forward-looking statements. These forward-looking statements are subject to risks that could cause actual results to be materially different. Those risks include, among others, matters that we have described in this morning's press release. Paul, I will now turn the call over to you.

Paul W. Jones

Analyst · Lazard Capital Markets

Thank you, Pat. Good morning, ladies and gentlemen. In the second quarter, we continued to see improvements in sales and earnings as a result of our acquisition strategy and global footprint. Here are a few highlights. Our organic growth and acquisitions drove sales 19% higher to $484 million. Lochinvar, acquired in the third quarter last year, added $55 million. In China, our sales of A. O. Smith-branded products grew 17%. In addition, we implemented a price increase in the U.S., which became effective in June and we experienced a pre-buy of water heaters in the second quarter, ahead of the price increase. Our earnings improved 47% to $0.75 per share. Lochinvar continued to contribute significantly and met expectations. Last week, our board approved a 25% increase to our dividend, which reflects our confidence in our business performance, as well as our strong financial position. John will now describe our results in more detail.

John J. Kita

Analyst · Matt Summerville with KeyBanc

Thank you, Paul. Sales in the second quarter of $484 million were 19% higher than the previous year. Lochinvar, which we acquired in August last year, added $55 million and sales of A. O. Smith-branded products in China grew 17% to $106 million. Earnings of $35 million or $0.75 per share were 47% higher than last year, when the benefit from several onetime items which collectively resulted in a net gain of $0.11 per share in 2011 are excluded from the comparison. Sales in our North America segment of $366 million increased 21% over last year. This segment includes our U.S. and Canada water heater and boiler businesses. In addition to incremental sales of $53 million from Lochinvar in North America, we experienced higher volumes of residential and commercial water heaters in the U.S. as a result of the pre-buy by our wholesale customers, in advance of a June price increase. We experienced higher commercial volumes in the second quarter than any other quarter in the last 4 years. Lower sales of tankless products in the U.S. and water heaters in Canada partially offset higher U.S. volumes. While it is difficult to calculate, we estimate the pre-buy impacted revenues in the second quarter by approximately $15 million and its impact to earnings was between $0.05 and $0.06 per share. The results of our China, India and Europe water heating businesses and our water treatment business in Asia are captured in our Rest of World segment. Segment sales of $127 million increased 15% compared with last year, due to a 17% increase in sales of A. O. Smith-branded products in China. Our retail expansion is on track, our premium brand continues to gain market share and our newer products, most notably gas tankless, are growing faster than our overall business. North…

Paul W. Jones

Analyst · Lazard Capital Markets

Thanks, John. Given our strong performance in the second quarter but tempered by pressure on the third quarter from the pre-buy in the U.S., we raised the bottom of our expected 2012 EPS guidance to between $2.80 to $2.90 per share. Our guidance does not include the impact from future acquisitions and the gain related to the sale of our RBC shares. Our outlook for 2012 includes the following assumptions: First, we continue to remain positive on our growth in China. We expect our growth of A. O. Smith-branded products in the second half of the year will be at a low teens rate compared with 18% in the first half, resulting in a full year growth rate of 15%. The growth rate in the second half will be impacted by more difficult year-over-year comparisons, as well as our belief that some of our distributors are carrying larger inventories than normal levels as a result of our new product introduction and a slowdown in retail store sales. Second, we expect Lochinvar to continue to benefit from the transition from lower efficiency, non-condensing boilers to higher efficiency condensing boilers. Lochinvar's market-leading condensing boilers continue to offer a compelling payback in the form of energy savings, and the company has built a reputation for innovation and product quality. As a result, we expect Lochinvar's growth rate in 2012 will be over 10%, well ahead of GDP growth in the U.S. I should remind everyone that Lochinvar does have some seasonality to its business related to the products it sells for hydronic heating. Lochinvar's second half of the year typically has higher sales and profits than the first. Third, we expect water heater volumes in the U.S. to remain at approximately 2011 levels due to the stable replacement and non-discretionary nature of our…

Operator

Operator

[Operator Instructions] Our first question comes from the line of Sanjay Shrestha with Lazard Capital Markets.

Sanjay K. Shrestha

Analyst · Lazard Capital Markets

My first question is on China. So a 2-part question, if I may. Given that you guys had a bit of a margin degradation in the rest of the world business, which seems largely related to the operations in India, but when we think about your margin performance in China, is it comparable to the last year? Is it modestly improving or is it kind of modestly declining? How should we think about that?

Paul W. Jones

Analyst · Lazard Capital Markets

It's very comparable to the prior year.

Sanjay K. Shrestha

Analyst · Lazard Capital Markets

Okay. Okay, great. Now as it relates to, I guess, some of the comments here guys about the second half of the year, obviously we all read the headlines and is there some conservatism on your part? Because that's a bit -- sort of second half had a potential to accelerate at bit. It was going to be first-half slowdown. But now, we think that the second half is going to be somewhat slower than previously expected. So how much of that is conservatism and how much of that is sort of as you guys mentioned about the entry in the channel being a bit larger than previously expected?

Paul W. Jones

Analyst · Lazard Capital Markets

So, Sanjay, we have a reputation for being a bit conservative. But we just try to give you the best information we can from what we see right now. There's always a lot of moving parts. And this is essentially our best estimate of how we see the second half.

Sanjay K. Shrestha

Analyst · Lazard Capital Markets

Okay. Okay, one final question then guys. I know you're probably not going to get into a lot of detail but I got to ask. So in your press release, you guys talked about a couple of active discussions surrounding the acquisition. Anything more you can and would care to share at this point?

Paul W. Jones

Analyst · Lazard Capital Markets

I wish we could but we can't and you know that. You asked the question.

Operator

Operator

Our next question comes from the line of Matt Summerville with KeyBanc.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Several questions. First, I think, John, you mentioned that commercial volumes in the second quarter were the highest in 4 years for A. O. Smith. Now I would assume that includes being greater than what you experienced in the fourth quarter of '11 with that California dynamic aiding that. So I guess, was this $15 million or thereabouts that you think was pre-bought, was that almost solely relegated to commercial? Or if not, what would have been really driving that big number in your commercial business?

John J. Kita

Analyst · Matt Summerville with KeyBanc

Well, I think that it was bigger than the fourth quarter this year. It is a component of the $15 million, but residential also had a very strong June and a strong May. And we believe it was a price increase on both of those that drove that component. But we were surprised on how large commercial was because we were expecting it to be down because of the pre-buy. And when we look at our numbers for the year, they're pretty close to flat year-over-year.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Has your commercial business since tailed off in January in the first couple of weeks?

John J. Kita

Analyst · Matt Summerville with KeyBanc

Well, on July the orders...

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

I'm sorry. July, yes.

John J. Kita

Analyst · Matt Summerville with KeyBanc

In July, orders are down. And they're down compared to last year. And again, we would have expected that because of the pre-buy that occurred.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

And what was the precise timing of this price increase?

John J. Kita

Analyst · Matt Summerville with KeyBanc

The timing was June 4, was the effective date. Orders received before June 4.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Okay. So have you started shipping units at this point at the higher price points or are you still working through that backlog of orders?

Paul W. Jones

Analyst · Matt Summerville with KeyBanc

No, we're shipping units. Just a little elaboration on it. This was a pretty significant price increase. So for our financially stable wholesalers that have cash on hand, it would be worth their while to lay in a couple of month's worth of inventory. So that's why there was probably a little bit larger pre-buy than maybe what we've had when we had low single-digit increases in the past.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Okay. The last question on -- the guy before me was asking about China and inventory there. I want to make sure I'm clear. When you say that the channel maybe has a little inventory on hand and maybe some of that comes out, is that related to a lack of sell-through or is that related to sell-in around new products?

Ajita Rajendra

Analyst · Matt Summerville with KeyBanc

Mike (sic) [Matt] this is Ajita Rajendra. I think it's a combination of both. We see that the sell-through has come down. But what we saw, when you look at the first half, but the second quarter was actually a little better sell-through in China than the first quarter. So even though -- so we're getting mixed signals coming out of China. Everyone expects things to slow down but the second quarter was, the sell-through was a little better than the first quarter. But overall, I think people feel that the government is going to act quickly to turn things around and over the next few months, things will turn around in China.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Do you get the sense that -- well, here, asked another way. Can you give us some color as to what you saw with regards to same-store sales in your Tier 1 locations versus your Tier 2 and 3 and how that folds into your second half expectations for China?

Ajita Rajendra

Analyst · Matt Summerville with KeyBanc

Pretty flat. Pretty flat in both.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Okay. So has that been another sequential change? Tier 1 had been relatively flat, I thought, for a while and now you're seeing same-store sales flatten out in Tier 2 and 3?

Ajita Rajendra

Analyst · Matt Summerville with KeyBanc

Yes.

John J. Kita

Analyst · Matt Summerville with KeyBanc

We did see in the second quarter Tier 2 steady year-over-year slowing down and pretty close to flat. So a decent portion of the growth is coming from our new distribution outlets, which we've been talking about, adding 800 a year per se.

Paul W. Jones

Analyst · Matt Summerville with KeyBanc

Yes. And we're still on track for that, Matt, adding approximately 800 this year. There's maybe another little dynamic, where some of the stores, maybe they're getting a little more aggressive at shutting down poor performing stores. So I don't know whether the net will be 800 but we're still on track for 800 new stores to open. That will give us up, I think, 6,200 outlets in China by the end of this year.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

And Suning and Gome, I mean, I read what I can about their results. Obviously, they've been suffering across more on the electronic side or larger household appliances. The government has talked about some new stimulus. Does that help you at all on the stimulus side of things? Or does what's happening in the other pieces of your customers' businesses, Suning and Gome, does that hamper their thoughts on the rate of increase in outlets?

Paul W. Jones

Analyst · Matt Summerville with KeyBanc

I think the government hasn't done a stimulus yet. If they do, we don't know what that will be. Our product is doing okay. I mean, we're not down 20%, 30%, like some of the numbers you're reading about on the electronic side and everything else. So we'll just wait and see what happens. And obviously, we track it on a daily basis.

John J. Kita

Analyst · Matt Summerville with KeyBanc

That 800 is coming from a different -- a variety of sources. We were expecting Suning to open about 200, Gome to open about 200. We would add specialty stores of about 200 and then our other retail customers adding 200. So it's a fairly diversified growth in outlets that we're expecting.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

Yes, I think the government's talking about adding subsidies on energy-efficient appliances. I don't know if that applies to water heaters or not. I didn't know if you guys have thoughts on that.

Paul W. Jones

Analyst · Matt Summerville with KeyBanc

Yes, we don't know yet. It's still being talked about and when we find out, we'll let you know. But we don't know.

Operator

Operator

Our next question comes from the line of Mike Halloran with Robert W. Baird.

Michael Halloran

Analyst · Mike Halloran with Robert W. Baird

So obviously, fantastic margin in the quarter. So I just want to kind to dig through some of the pieces on that side. So first on the Lochinvar side, margin's near that 20% range, very, very healthy there. Anything that's not sustainable in the quarter? And maybe the better way to think about it is as volumes improve seasonally, should those margins get a little bit better as we track through the year here?

Paul W. Jones

Analyst · Mike Halloran with Robert W. Baird

Yes, we would expect those margins to get better as their volume grows.

Michael Halloran

Analyst · Mike Halloran with Robert W. Baird

And then when you think about the other piece of the business, more moving parts on the U.S. residential and commercial sides, could you talk a little bit about how the expectations for a little bit softer volume working through the back half of the year? How that, plus maybe a little bit mix shift off with the lower commercial volumes expectations, how that gets balanced with the price increases you put in and probably a little bit better price cost curve as you work through the year here?

Paul W. Jones

Analyst · Mike Halloran with Robert W. Baird

Well, I guess, the only way to say it is there's a lot of moving parts. There was a pretty significant pre-buy, which means our customers have more inventory than they would normally have. We're going into the third quarter, which is traditionally our weakest quarter for our residential water heater sales and commercial water heater sales. It's just a lot of things moving. The margins ought to be up because of the price increase, although our costs have been going up, too. And it's not just steel, we're talking about a lot of costs relative to health care and regulatory. I could go on and on. Gasoline spikes. We get fuel surcharges. We try to factor all that in, Mike, and try to come up with what our best estimate of what's going to happen for the second half of the year.

Michael Halloran

Analyst · Mike Halloran with Robert W. Baird

Makes sense. And then when you think back to previous price increases you've put in, how long of an impact on the flip side is? In other words, price increases put in place on June 4 and there's a little bit of excess inventory in the channel, is it about 2 months that it takes to bleed that inventory out? A little bit longer, a little bit less? What's the historical precedent been?

Paul W. Jones

Analyst · Mike Halloran with Robert W. Baird

Historically, it's been 4 or 5 weeks but that's when we had 3% or 4% price increases. This price increase was upper single digits. So I know some of our wholesalers have a couple of months of inventory. Some of them maybe don't have the liquidity and didn't want to do it. If they're good credit, it's worth their while to put a couple of months of inventory in, in order to get product that they can essentially add 8 points of margin to because of the price increase, selling it 2 months later. That's the math they go through when they make those decisions.

Michael Halloran

Analyst · Mike Halloran with Robert W. Baird

That makes a lot of sense. And then last one, are you seeing any differentiation in trends in the U.S. wholesale channel versus the retail channel at this point?

Ajita Rajendra

Analyst · Mike Halloran with Robert W. Baird

This is Ajita. Not really. Right now, the retail channel is running a little slower than the wholesale channel. But overall, the mix is staying about the same.

Operator

Operator

Our next question comes from the line of Scott Graham with Jefferies.

Scott Graham

Analyst · Scott Graham with Jefferies

I just wanted to ask, I guess, really 2 questions. One is really for Ajita. North American residential water heaters has been kind of running at this replacement level for some time and I know you guys have been very constructive on that market in the guidance. We get a pre-buy in this quarter, make sure you kind of take it out of the next quarter because overall on the year, things are flat. I guess, what I'm worried though, Ajita, is that some of the housing indicators are starting to improve now a little bit. And we've been running at this number for quite some time, this replacement number, and really, if you kind of go back before even the bubble back into the '90s, when housing was maybe more normal, we're still way below those levels as well. And admittedly of course, the units have gotten more efficient and are lasting longer. But I'm talking 10, 12 years ago type of being below those levels. I'm just wondering, kind of what are you thinking? What type of market analysis do you do with your team and maybe talking to your customers about? When this market actually starts to respond to what seems to be modestly improving residential conditions?

Ajita Rajendra

Analyst · Scott Graham with Jefferies

A couple of things, Scott. You're right. The replacement market, the products are lasting a little longer. So that's impacting the replacement market. But the other phenomenon that we saw during this turndown is that there is a discretionary component of that replacement market, where people replace their water heaters because they're looking for more hot water even though it's not broken or unusable. And so we saw the recession impact of that portion of the replacement market also. So when things come back, we expect both those markets to come back in a more robust manner and get back to what we would call normal levels of replacement. As for the timing, it's very hard to tell. I predicted it a few times and it hasn't happened. So it's hard to tell.

Scott Graham

Analyst · Scott Graham with Jefferies

Yes, all of us. I guess, the other question would be really at Paul and it's a simple one. I know not being able to comment on the M&A pipeline more than what you have. Just simply, Paul, would you be disappointed if you did not close an acquisition in the second half?

Paul W. Jones

Analyst · Scott Graham with Jefferies

Well, I don't think I'd be disappointed because if we don't, it would be because we couldn't find the right shareholder returns in the deals that we're working on. If we find the right shareholder returns, we're going to do it. And as always, Scott, we just can't predict when we might have an announcement coming out. So I'm always optimistic and always want to make things happen as quickly as we can. But we're going to be disciplined about it. And we'll just see. It takes somebody willing to sell at a reasonable price. You've heard me say it before: you're not going to be reading about a 15x multiple attached to an A. O. Smith acquisition. So time will tell. Just sit back and watch and give us a grade when we do it.

Operator

Operator

Our next question comes from the line of Robert Kelly with Sidoti.

Robert J. Kelly

Analyst · Robert Kelly with Sidoti

Just a question on the cadence of volume for North America in 3Q, and then maybe even 4Q, if we can go that far. Last year's third quarter, you saw inventory rebalancing among your customers. So the comp has got to be fairly easy. So do you expect to be down against even like the July and August rebalancing story from a year ago? And then what happens in 4Q because you had a rebalance again when they restock back to normal? Can you just talk about your expectations for North America.

John J. Kita

Analyst · Robert Kelly with Sidoti

Well, you're right, last year's third quarter was weak. But because of the pre-buy, right now we're thinking the third quarter volumes will be similar to maybe even down a little bit compared to last year's third quarter. And that's driven specifically by that pre-buy that happened in the second quarter. And when you get to the fourth quarter, certainly we expect commercial to be down compared to last year because of that pre-buy that happened and fourth quarter volumes, on the residential side, again we would say it would be flat to maybe up a little bit. But that's hard to call in the fourth quarter. So that's kind of what we're seeing right now.

Robert J. Kelly

Analyst · Robert Kelly with Sidoti

Okay. Because you have to be in one of those quarters up, I guess, to be flat for the year, right, if you're going to be down in 3Q?

John J. Kita

Analyst · Robert Kelly with Sidoti

Yes, and that's why I would say the fourth quarter we would hope volumes will be up some.

Robert J. Kelly

Analyst · Robert Kelly with Sidoti

Okay, fair enough. And as far as the shareholder reward story, you had a big dividend increase last week announced. And surprised by the magnitude of it, I guess. Is that some sort of signal that if you do not find attractive acquisition candidates, you amp up the shareholder rewards?

Paul W. Jones

Analyst · Robert Kelly with Sidoti

No, that's just a sign of us doing what we said we were going to do. We've always said that 20% to 30% of our profits would be dividended out and we want our yield to be between 1.5% and 2% and we had fallen below both of those because the company's performance had been strong. So we just brought them in line. I mean, this dividend is $7 million of additional cash this year. And as John went through the cash story a while ago, our cash situation is very strong, and it's going to continue to strengthen and we just think it's appropriate to reward the owners of the corporation when that happens.

Operator

Operator

Our next question comes from the line of William Bremer with the Maxim Group.

William D. Bremer

Analyst · William Bremer with the Maxim Group

I wanted to go right into Lochinvar here. Can you give us a sort of a breakdown here of how much of the pre-buy, the $15 million was on the commercial side versus residential first?

Paul W. Jones

Analyst · William Bremer with the Maxim Group

For Lochinvar?

William D. Bremer

Analyst · William Bremer with the Maxim Group

Just in general.

Paul W. Jones

Analyst · William Bremer with the Maxim Group

I think Lochinvar had very little pre-buy in the second quarter.

William D. Bremer

Analyst · William Bremer with the Maxim Group

Okay. So if I remember correctly, the second half for Lochinvar, primarily the fourth quarter, is their strongest, followed by the third.

Paul W. Jones

Analyst · William Bremer with the Maxim Group

That's correct.

William D. Bremer

Analyst · William Bremer with the Maxim Group

So I can still hold that assumption true for the end of '12 here, right?

Paul W. Jones

Analyst · William Bremer with the Maxim Group

We believe so.

William D. Bremer

Analyst · William Bremer with the Maxim Group

Okay. And then I wanted to bring this over to, say, the Indian marketplace. Is India exclusively right now targeted as residential?

Ajita Rajendra

Analyst · William Bremer with the Maxim Group

Yes, primarily residential.

William D. Bremer

Analyst · William Bremer with the Maxim Group

Okay. What's in the cards then to possibly go at that on the commercial side?

Paul W. Jones

Analyst · William Bremer with the Maxim Group

That's in the plans. Just remember, we only opened the plant 2 years ago. So we're just started in India and we're now exporting water filtration there. We will be making it in country next year. And it's natural. Same thing we did in China. We went to China with residential product and established a very good beachhead there with residential before we put a commercial line in. And we'll be doing the same thing, similar to that in India.

William D. Bremer

Analyst · William Bremer with the Maxim Group

Paul, if I'm on the assumption, India, there's not much gas there, right? It's mostly electric. So I guess, some modifications on the commercial side may be needed.

Paul W. Jones

Analyst · William Bremer with the Maxim Group

There isn't much gas there but they do have an aggressive program to expand gas distribution, just like China has. And China has been doing it and we expect India will do it.

William D. Bremer

Analyst · William Bremer with the Maxim Group

And Lochinvar is primarily nat gas, correct?

Paul W. Jones

Analyst · William Bremer with the Maxim Group

Lochinvar is gas. Lochinvar currently sells very little product into Asia and we have a program to increase that piece of their sales rather significantly over the next several years.

William D. Bremer

Analyst · William Bremer with the Maxim Group

Now you called out India here in this quarter. Can you give us a little more color of what is happening there? How long it's going to take you in terms of what is needed to start to bring this to the forefront to really drive sales and to get and to really drive that market for you?

Paul W. Jones

Analyst · William Bremer with the Maxim Group

Two things. One is we could be profitable now except we're establishing the brand. We're running thousands of ads, print, broadcast, et cetera, to get the brand recognition out there. The rupee devaluation has cost us $6 million. If that hadn't happened, we would be in a much better position. So there's a lot of things -- we expect it will cost us $6 million by the time the year is out. So we're not disappointed in India at all. It took us 7 years to get to profitability in China. We could be there now. We're quite confident we will be within the next few months, be it the break even and then beyond.

John J. Kita

Analyst · William Bremer with the Maxim Group

The other thing that's important to remember, I think we've talked about it, is sales in India are last-half driven. So 70% to 80% of their sales are in the last half of the year. And I think we've talked about bringing product in from China, and also good, better, best strategy. So our engineering costs in the second quarter are quite a bit higher than last year. So some of those costs aren't being helped [ because ] sales are not that high and we expect them to not be high in the first half of the year.

Ajita Rajendra

Analyst · William Bremer with the Maxim Group

Can I add just one more thing to that, too, is that the sell-through rate that we are seeing of our products selling through at retail is very high and on track. It's what we expected.

Operator

Operator

Our next question comes from the line of Shawn Severson with JMP Securities.

Shawn M. Severson

Analyst · Shawn Severson with JMP Securities

Wondering if you could talk a little bit about the strategy when you look into Asia and expanding into other emerging markets. I guess, specifically, on the margin side. I mean the things you've looked at be it either peripheral products in the water treatment side or other acquisitions, would you expect China today to be kind of a benchmark for what you think the margin profile of businesses would be, expanding abroad into other markets?

Paul W. Jones

Analyst · Shawn Severson with JMP Securities

The answer is yes. The last acquisition we did, Lochinvar, has margins actually higher than China. But I think we're looking for emerging markets. We'd like to see GDP growth rates above 5% in some of these markets as being a place where we can not only come in with a returns to shareholders in a reasonable period of time but also some growth.

Shawn M. Severson

Analyst · Shawn Severson with JMP Securities

And what about some other peripheral water treatment acquisitions? I mean, I assume you've looked at a few. I mean, are the margin profiles in some of those peripheral products at China today or better?

Paul W. Jones

Analyst · Shawn Severson with JMP Securities

Yes, that is one of the things that is on our target list. I can't comment on whether anything is close or not and what the margins are. But that is something that we would consider if we could find an opportunity out there. And if it's got margins in the midteens, then that would be an attractive one that we would pursue.

Shawn M. Severson

Analyst · Shawn Severson with JMP Securities

Great. And then just last question. When we look at the magnitude of recovery in residential construction and it's pretty good numbers again today, what do we have to get to where you think that really starts to have a significant impact on your business versus the replacement market? I'm just trying to gauge some scope here.

Paul W. Jones

Analyst · Shawn Severson with JMP Securities

Well, internally, as we talk about it, right now we're looking at housing starts of around 700,000. That is well below what is necessary to be sustainable in this country. We use numbers between 1.2 million to 1.5 million housing starts. So when we get back to that level, then that would be an area that we would consider normal. And as Ajita mentioned earlier, there is a discretionary piece that we would expect to pick up as the economy turns around, too, and that could be several hundred thousand units a year. I call it the teenager effect, it's where people who have teenagers and they're tired of taking cold showers because their kids take long, hot showers. Those things can happen. The only comment I'll make, I'm not trying to predict when that's going to happen because I frankly don't know. There's so much uncertainty right now, I don't think anybody can predict. But when it happens, we are well-positioned. We have the capacity. Our fixed costs are not going to go up. Our contribution margins are going to essentially fall straight through and we're certainly looking forward to those days.

Operator

Operator

Our next question comes from the line of Davis (sic) [ David ] Rose with Wedbush Securities.

David Larry Rose

Analyst

This is David Rose. I was hoping that we can go over a little bit -- I may have missed it a bit -- on the SG&A numbers. If you can kind of break down what you think is, from your perspective, is discretionary SG&A that you put in the second quarter and what the incremental SG&A should be in the back half of the year so we can sort of model on a quarterly basis.

John J. Kita

Analyst · Matt Summerville with KeyBanc

Well, much of the increase year-over-year is Lochinvar, which we didn't have last year. And then China, we've talked about China, their incremental SG&A in order to maintain the market share they're committing a fair amount to advertising. So they have -- much of their SG&A, I'd say, is more variable. So that's primarily the increase. Certainly, there has been some here in North America because of the larger volumes that we saw and when those volumes go down, there would be some reduction in that. But primarily, the increase year-over-year is Lochinvar and China.

David Larry Rose

Analyst

John, maybe you can go back and sequentially, the differential in SG&A. Can you break it down for us? How that falls into the different buckets? India, China, pension?

John J. Kita

Analyst · Matt Summerville with KeyBanc

I don't have that right here, David. I mean, first quarter SG&A was actually about the same, right? A little bit less? And sales were a little bit up. So I mean, there's not a huge amount of difference. Lochinvar SG&A is fairly similar to the first quarter, up a little bit. And I think China SG&A also is fairly similar to up a little bit. And those are the 2 biggest buckets. The pension is constant quarter-to-quarter so that really didn't have an effect.

David Larry Rose

Analyst

Do we start to see more leverage in SG&A in 2013 or can we possibly see some of that by the fourth quarter?

John J. Kita

Analyst · Matt Summerville with KeyBanc

Well, I think, year-to-date our SG&A percent is about 22.5, I think, when you do the math. And I think we're expecting to be at that run rate for the end of the year, pretty close to that. And again, as we talked about, we're not leveraging the SG&A as much because of our commitment in China -- the investment we continue to make to maintain the brand, et cetera. And as Paul and Ajita have said, we could certainly leverage that if we wanted to but it would be at the risk of losing market share and brand. And we're not willing to do that at this point in time.

David Larry Rose

Analyst

And then the last question, more housekeeping than anything else. On the call, you -- in your prepared remarks, you had indicated that Lochinvar had $55 million in sales and the press release said North America was $52.7 million. So the difference there is China?

John J. Kita

Analyst · Matt Summerville with KeyBanc

No, it's England. It's U.K. Fall operation in the U.K. which annualized sales of about $8 million to $10 million. That's the difference.

David Larry Rose

Analyst

Okay. That's helpful. And do you have a number for us for last year for Lochinvar?

Paul W. Jones

Analyst · Lazard Capital Markets

No. We acquired the company August 26.

David Larry Rose

Analyst

I know. I was just trying to get year-over-year...

John J. Kita

Analyst · Matt Summerville with KeyBanc

Really, the only number that we've kind of said publicly is that we expect them by the end of the year, year-over-year to be at 10-plus percent. And that's really the number we've talked about.

Paul W. Jones

Analyst · Lazard Capital Markets

They are growing double digits and have been.

David Larry Rose

Analyst

Okay, great. And the margin profile on Lochinvar, would you have any sense of what it was year-over-year increase?

John J. Kita

Analyst · Matt Summerville with KeyBanc

I don't have those numbers mainly because you got a fair amount of noise in there. You have so much amortization of customer lists but we've also experienced the synergies. But my guess would be the margins are as good or better. And much better when you take out the customer lists and that sort of noise that's in there from an accounting standpoint.

David Larry Rose

Analyst

Great. And I guess, we'll see margins improve in the second half as you indicated, for Lochinvar.

John J. Kita

Analyst · Matt Summerville with KeyBanc

For Lochinvar, yes.

Operator

Operator

Our next question comes from the line of Todd Vencil with Sterne.

L. Vencil

Analyst · Todd Vencil with Sterne

Sort of following up on that last comment. So you said you expect Lochinvar sales to grow over 10% this year and given that we don't have the comp for the first half, I mean, are you sort of looking for a 10% plus growth rate in the back half of the year? Is that fair to assume?

Paul W. Jones

Analyst · Todd Vencil with Sterne

Yes.

John J. Kita

Analyst · Todd Vencil with Sterne

Yes.

L. Vencil

Analyst · Todd Vencil with Sterne

Okay, good, good. And then, I mean, how can we think about the magnitude of the impact? You mentioned, obviously, that margins go up. Is there any way to help us think about the magnitude of how much more margin can come from the additional sales?

John J. Kita

Analyst · Todd Vencil with Sterne

We really haven't spoken about that. I think their margins are 20% and we certainly think it would be a nice increase over that 20%, driven by their incremental volume, assuming that we have every expectation that will take place.

L. Vencil

Analyst · Todd Vencil with Sterne

Got it, got it. And you sort of touched on this but if we look at what's going on in housing, we had another good housing starts number today. If you think about nonresidential construction, I mean, that's been going well, although I guess the ABI is pointing to a bit of slowdown there. But have you started to get comments or see signs that you're going to -- I realize you have a lag -- but are you seeing signs that you're going to potentially see better flow through in the U.S. there on the construction side?

Paul W. Jones

Analyst · Todd Vencil with Sterne

Only from the things you're seeing. When you talk about housing starts, remember what drives our business is housing completions because the water heater is one of the last things installed. We're seeing the same things you are. We see some decent -- better than we've seen. I think it's still -- I'm still shocked that housing starts are under 1 million. But the fact is they are and we have adjusted our business and are slowly expanding our margins even with the lower volumes. But anytime there's good news on the housing starts front, we know that a few months from now, we're going to see a benefit from it.

L. Vencil

Analyst · Todd Vencil with Sterne

Okay. So sort of good general indicators but nothing flowing through in the commentaries from the customers yet?

Paul W. Jones

Analyst · Todd Vencil with Sterne

No, it's too early for them to start jumping up and down and getting excited.

Operator

Operator

Our next question comes from the line of Samuel Eisner with William Blair.

Samuel Heiden Eisner

Analyst · Samuel Eisner with William Blair

Just a couple of cleanup items here. Regarding China, the commentary that the growth rates are slowing from 18% in the first half and going down to the low teens, I mean, is that low teens number really just new store openings? And if that's the case, how has the commentary from Gome and Suning if they're each adding 200 stores, has that changed recently with the profit warnings of the company -- those companies have been giving?

Paul W. Jones

Analyst · Samuel Eisner with William Blair

It's largely new stores opening. It's hard for us to say what percent of it is what. But the biggest piece of the growth is new store openings -- right now, because the economy has slowed in China.

Samuel Heiden Eisner

Analyst · Samuel Eisner with William Blair

And in your planning process, has there been any deviation? If you were saying that the store openings were about 1/4 Gome, 1/4 Suning, 1/4 A. O. Smith and 1/4 kind of the other stores, has that mix changed at all in the last maybe 3 to 6 months?

Ajita Rajendra

Analyst · Samuel Eisner with William Blair

No. Sam, this is Ajita. No, it really hasn't changed. If anything has changed in that equation, it's that everyone is taking the opportunity to shut down the less productive stores or the unproductive stores at a little faster rate. So the net increase is maybe a little smaller but it's going to be a more productive group of stores. And we see that as a positive sign.

Samuel Heiden Eisner

Analyst · Samuel Eisner with William Blair

Okay. And then in the rest of the world segment, obviously, I don't think we've really talked about water treatment but you lost about $10 million in that business last year on the EBIT line. I mean, what is that business doing right now in terms of revenue and profitability? And is that contributing to the margin degradation year-on-year?

Paul W. Jones

Analyst · Samuel Eisner with William Blair

Yes, it is. It's still losing money at the operating margin line but we're still committed to it and remain convinced of the strategy. The A. O. Smith-branded product, it continues to do better than we thought it would and we're just moving forward. But when the year's over, it will still have a negative margin for this year but we're excited about it for the long term.

John J. Kita

Analyst · Samuel Eisner with William Blair

Their sales and earnings performance is better than what it was last year. So it's improving but as Paul said, it will still be a drag this year.

Samuel Heiden Eisner

Analyst · Samuel Eisner with William Blair

All right. And then on India, I realize a lot of that investment is, as you said, advertising and building up the brand. Is there a way to quantify what the losses were in that business? I know you mentioned that it should be about a $6 million hit. Is that a top line number or is that an EBIT number?

Paul W. Jones

Analyst · Samuel Eisner with William Blair

That's the rupee devaluation, but obviously, when we translate earnings, it will hit there. India's going to be near break-even this year, maybe a slight loss. It's not something that -- we're still committed to it, we're doing the factory expansion. We're bringing new products to market and we're very excited about what's going on there.

Operator

Operator

[Operator Instructions] Our next question comes from the line of Matt Summerville with KeyBanc.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

You may have just answered and I don't know how to get out of queue but I'll just make sure. The $6 million hit in India, that is top line that is forecast for the entire year. That is not a second quarter number, correct?

John J. Kita

Analyst · Matt Summerville with KeyBanc

That's a rupee devaluation estimate for 2012. It is top line and we have talked about having sales in the $30 million range, a little over $30 million in India. But due to the devaluation, we would now be talking closer to probably $25 million. So that's the $5 million, $6 million top line that we're talking about and that's primarily second half of the year affected.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

And how much of that $6 million drops to operating profit?

John J. Kita

Analyst · Matt Summerville with KeyBanc

Well, they certainly have margins in the 20, 25, at least percent. So I mean, that would be kind of the portion that would drop to the bottom line.

Matt J. Summerville

Analyst · Matt Summerville with KeyBanc

So it's a couple of cent headwind, it's not gigantic, okay.

Paul W. Jones

Analyst · Matt Summerville with KeyBanc

We're break even. It doesn't matter what the rupee is.

Operator

Operator

And there are no other questions at this time. Please continue.

Paul W. Jones

Analyst · Lazard Capital Markets

Okay. Thanks, everybody, for your time and attention. We're going to go back to work.

Operator

Operator

Ladies and gentlemen, that does conclude our conference for today. Thank you for using the AT&T Executive Teleconference service. You may now disconnect.