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Abercrombie & Fitch Co. (ANF)

Q4 2019 Earnings Call· Tue, Mar 3, 2020

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Transcript

Operator

Operator

Good day, everyone, and welcome to the Abercrombie & Fitch Fourth Quarter and Year-End Fiscal Year 2019 Earnings Call. Today's conference is being recorded. [Operator Instructions] And now at this time, I'd like to turn the call over to Pam Quintiliano. Please go ahead, ma'am.

Pamela Quintiliano

Analyst

Thank you. Good morning, and welcome to our fourth quarter 2019 earnings call. Joining me today on the call are Fran Horowitz, Chief Executive Officer; and Scott Lipesky, Chief Financial Officer. Earlier this morning, we issued our fourth quarter earnings release, which is available on our website at corporate.abercrombie.com under the Investors section. Also available on our website is an investor presentation. Please keep in mind that any forward-looking statements made on the call are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, which include commentary on the estimated impact of the coronavirus on our operating results, are subject to risks and uncertainties that could cause actual results to differ materially from the expectations and assumptions we mentioned today. A detailed discussion of these factors and uncertainties is contained in the company's filings with the Securities and Exchange Commission. In addition, we will be referring to certain non-GAAP financial measures during the call. Additional details and a reconciliation of GAAP to adjusted non-GAAP financial measures are included in the release issued earlier this morning. With that, I will turn the call over to Fran.

Fran Horowitz-Bonadies

Analyst

Good morning, everyone, and thank you for joining us. We ended 2019 on a strong note, growing top line while delivering a plus 1% comp for the quarter and a plus 1% comp for the year, which was our third consecutive year of positive comps. Importantly, we continue to make great progress against the transformation initiatives that we laid out at our 2018 Investor Day and expect to keep this momentum going. Over the past 2 years, in real estate, we provided 157 new store experiences, reduced gross square footage by 6%, closed 4 large footprint underperforming flagships and lowered store occupancy costs as a percent of sales by approximately 190 basis points. In digital and omni, we grew DTC revenues by double digits, implemented omnichannel capabilities across key global markets and equipped our store associates with handheld devices to improve shopping and checkout. In concept-to-customer product life cycle, we reduced our product development calendar by 4 weeks, improved lead times in our must-win, must-grow categories, lowered China production exposure from 42% in 2017 to 22% in 2019 and added manufacturing capacity across Southeast Asia. In customer engagement, we opened regional offices in London and Shanghai, launched personalization, evolved our Hollister and Abercrombie loyalty programs in the U.S. and introduced our loyalty program in China. And finally, outside of our stated transformation initiative, we continue to advance our ESG efforts, most notably with our participation in the UN Global Compact. We are excited about all that we have accomplished while cognizant that there is still work ahead. Here on campus, everyone knows that one of my favorite sayings is, "Always forward." We are focused on our long-term goals while tirelessly driving near-term results. There will always be some challenges along the way, but our company has shown great resilience. Recently,…

Scott Lipesky

Analyst

Thanks, Fran. Starting with the fourth quarter. Total net sales of $1.2 billion rose 3% from last year on a reported and constant currency basis. We had adverse impacts of approximately $3 million related to changes in FX and $4 million primarily from store closures in mainland China due to the coronavirus. Comp sales came in at plus 1% versus plus 3% last year. Our marketing and loyalty investments continue to drive positive cross-channel traffic and support ongoing digital growth. Hollister posted a minus 2% comp versus plus 6% last year, and Abercrombie was plus 8% versus minus 2% last year. Overall, our digital performance served to offset store traffic, which remained negative. By geography, the U.S. achieved its 10th consecutive quarter of positive comp sales with a plus 3 on top of a plus 5 last year. International comps, while still negative, registered significant sequential improvement in both Europe and Asia, coming in at minus 3% versus minus 8% in Q3 and minus 2% last year. Gross profit rate declined 90 basis points to 58.2% from 59.1% last year, with higher AUR offset by higher AUC. This included the adverse impact from changes in FX of 50 basis points and from China tariffs of 30 basis points. I'll now recap the rest of our results for the quarter and the year compared to last year on an adjusted non-GAAP basis. Excluded from our fourth quarter operating results this year were approximately $2 million of pretax charges related to flagship store asset impairments. Operating expense, excluding other operating income, was up 2% as compared to last year, primarily due to volume-related costs from higher digital net sales and increased marketing. This was partially offset by a reduction in store payroll and consulting expenses. Operating expense as a percent of sales…

Fran Horowitz-Bonadies

Analyst

Before Q&A, I just would like to take a moment to thank our global store team for all of your hard work this year and to our global partners for your help and support during this period of uncertainty. Operator, we're ready for questions.

Operator

Operator

[Operator Instructions] We'll take our first question from Paul Lejuez with Citi.

Paul Lejuez

Analyst

Curious, just the high level in -- within the U.S. market, what you're seeing around the competitive landscape as far as competitor store closings, whether that has had any sort of a near-term impact in some of your stores. Do you think store closings provide a market share opportunity in F '20 anymore so than F '19? And then Scott, maybe you could talk a little bit about some of the puts and takes on SG&A? Maybe come through just what are the big SG&A buckets, which are moving in the right direction, which are moving in the wrong direction. If you could give a little color there?

Scott Lipesky

Analyst

Sure. I'll kick it off, and then Fran can chime in. As we think about the competitive landscape in the fourth quarter, it was competitive. It always is. We were very happy with how we performed through the quarter, delivering a positive comp with Abercrombie at plus 8%, a nice mark compared to last year. We had a plan. Fran mentioned now, we had a plan coming into the quarter. We knew that the peaks were going to get higher and the troughs will get lower and that's how it played out. Specifically on store closures, it's not something that we looked at and said that was a driver of our business. One of the good things about store closures in the industry is it gives us more opportunities from a real estate perspective to maybe get into a mall that didn't have space available before. It maybe gives us an opportunity to remodel or rightsize the store. So we like seeing some of that inventory come on from a real estate perspective. On the puts and takes in the SG&A outlook, as we think about next year, full year, it's kind of a similar theme. We'll see some inflation as we look at store payroll and we look at some freight and transportation. We'll also see a little bit of inflation come at us on the digital side, one from a mix shift into digital but also from some of that freight. We're going to continue to invest in marketing. We're going to continue to invest in our people. And really, the funding is going to come from occupancy reductions. It's something that we've been working on significantly over the past few years. We're seeing the benefits of that year after year. So that's going to be a funding impact. We're also continuing to look at our transformation initiatives. We had a good ramp in the last couple of years that will stabilize a little bit here in 2020. So that's what kind of takes us to some of those SG&A investments and some of the funding that we have internally.

Fran Horowitz-Bonadies

Analyst

Just to wrap it up -- sorry, just to underscore what Scott said. We're extremely proud of the team. We did go in anticipating a competitive quarter. We were ready to compete. They aligned our product, our voice and their experience and the customer responded, and we're very proud of our results.

Paul Lejuez

Analyst

And just to follow up. I'm curious if over the last several weeks here, inventory planning or expense planning has changed at all as a result of the coronavirus. You guys are one of the ones -- one of the first to really try to estimate the impact from this whole thing. So we appreciate that. But I'm curious if you've actually made changes already to inventory buys, expense planning as a result of it.

Scott Lipesky

Analyst

Our process hasn't changed. We actually look at inventory and expense planning on a weekly basis for every year that we've existed here. That hasn't changed with COVID. A little more focus on the inventory, a huge thanks to our global supply chain partners and our sourcing team here. It's been a 24/7 conversation with our suppliers to understand where they are in ramping up post CNY and what that means to our inventory flows as we go through the quarter. We always have a piece of our expense base that is variable. We trigger into that during the year, and that's a process that will continue week after week.

Fran Horowitz-Bonadies

Analyst

Yes. I mean 2019, Paul, was a complicated year. And a lot of credit to the team globally that helped us manage through that very effectively, and we expect to do the same this year.

Operator

Operator

And your next question comes from Dana Telsey with Telsey Advisory Group.

Dana Telsey

Analyst · Telsey Advisory Group.

As you think about the international and the U.S. business, and obviously, you saw a bit of improvement certainly in the international business compared to the third quarter, what were the puts and takes with Abercrombie and Hollister? What did you see domestically from Abercrombie and Hollister that might have been the same or different from last quarter?

Fran Horowitz-Bonadies

Analyst · Telsey Advisory Group.

It's Fran. So what we saw domestically, we also saw internationally. The results were essentially -- were very similar. So we start with A&F. We had a strong U.S. fourth quarter. We had a strong quarter overall. And from a product perspective, exciting wins in that brand. Outerwear, which was a big topic, I think we discussed at ICR. Very proud of the assortment. We drove through fashion as well as core for men's and for women's. Very, very strong, with nice denim business. We set quite a few records for that brand. In Hollister, again, same thing. Domestically and internationally, very similar wins. Guys Hollister had another record year. We had some opportunities in the girls business, which we discussed on the call last time. We're addressing those product opportunities. I would say the 2 key ones were in denim and in top, where we're seeing progress in both of those. Let's start with denim. We saw a really significant shift from our girl's denim customer out of core and into fashion, and we're catching up as quickly as we can on those inventories. And on the tops business, which across the industry has been tough, we're seeing nice sequential improvement in Abercrombie women's and in girls. We've got some big winners in girls that we're going to really work on for the second quarter and shape as quickly as we can because we're seeing some good wins, particularly in the new must-haves that we just landed. So Scott?

Scott Lipesky

Analyst · Telsey Advisory Group.

Yes. I'll add in a little bit on the international. So we did see nice improvement in our key markets in Europe pre-coronavirus, in APAC also. What we did see is some of that macro disruption that we've been talking about throughout the year, like Brexit and some of the protests, settle down a little bit in the fourth quarter and our comps kind of got back on to that trend, that low single-digit negative trend after the drop in Q3. So a little more stable environment in Europe, again, pre-coronavirus.

Operator

Operator

Next question comes from the line of Matthew Boss with JPMorgan.

Steven Zaccone

Analyst · JPMorgan.

This is Steve Zaccone for Matt today. Maybe to start, I wanted to better understand the comps outlook. So we think about trends outside the virus impact. What's driving the change in comp growth outlook to approximately flat versus the prior commentary of positive comps that you talked about at your Analyst Day plan? Along those same lines, how should we think about the performance of the 2 concepts within the guidance?

Scott Lipesky

Analyst · JPMorgan.

Let me take this one off, Steve. Yes, as we think about 2020, the put out there of the approximately flat comps, it's kind of where we ended up in 2019. We are plus 1 for the year, which I'm going to call kind of right around flat as we think about full year outlook. It's a little bit hard to really break coronavirus out of our results as we're thinking about it. We've given you the table to do that. But it's part of our business. We're living it today. We are a global business. We operate in 20 countries around the world, and each of them is seeing some level of impact. What we've tried to do with our outlook is to give you a baseline of what we think that impact is going to be globally. And that's APAC, that's Europe and U.S. as we see lower travel, lower global travel. So that's how we set up the outlook into the year. And what we're trying to do right now is control the controllable as we go through the quarter.

Steven Zaccone

Analyst · JPMorgan.

Yes. Understood. Then one on gross margin. Can you just talk a bit more about expectations for AUR and AUC as we progress through the year? Excluding the adverse impact of coronavirus and FX, it seems like your gross margin guidance for the full year is like a 30 basis point increase. So just what's the expectation for AUR and AUC within that guide?

Scott Lipesky

Analyst · JPMorgan.

For 2020, we are optimistic on the AUR and AUC fronts. We came through 2019, saw increasingly strong performance on AUR, nice performance in Q4 on the upside. Going into 2020, we feel like we have opportunities on AUC on the cost side. So we can keep that stable AUR and pick up a little bit on the cost side as we get back to some of those fundamentals that we've been talking about through the year on SKU breadth and assortment architecture. We feel like that's going to give us some benefits in AUC. Again, putting the coronavirus and the FX aside with some of the uncontrollable. So optimistic coming into the year for gross margin expansion outside of those factors.

Operator

Operator

And next, we'll go to Kate Fitzsimons with RBC Capital Markets.

Kate Fitzsimons

Analyst

Scott, I guess building upon Steve's question there. When we're looking at the full year revenue outlook, certainly appreciate there are a lot of moving pieces with the coronavirus, but you are looking for some pretty nice improvements into the back half as per the guide. Can you just speak to optimism on driving those gains, whether it be by brand, category, region or channel? Just what initiatives should we think of as on deck in 2020 that you think can drive those sequential gains? I guess assuming these headwinds are more so confined to the first half year.

Scott Lipesky

Analyst

Correct. As we set up the outlook for the year, we're thinking about this on a first half basis today with the information we have at hand. Looking at the full year, we do think we can grow sales. Our outlook, including the $60 million to $80 million adverse impact from coronavirus, is flat to 2%. We're starting to see some of that benefit of a spread between comp sales and net sales. As we get through more remodels, we get through some rightsizes of our stores. We continue to open stores on a global basis. Opened 40 stores last year. Going to open 40 more this year is our expectation. So we're optimistic that we'll see a positive spread there on the net sales versus comp. When we think about brands, we don't give an outlook by brands, but our outlook -- our goal is to challenge both of our brands to be positive throughout the year. We go into every quarter thinking that way in every year. From a geo perspective, we assume that the same trends will continue with the U.S. outperforming international. That's kind of been our trend here for the last couple of years. And from a channel basis, we would assume that digital would outperform stores. So a lot of the same of what has been happening over the last couple of years and looking forward to seeing some of the benefit from comp and net sales spread.

Fran Horowitz-Bonadies

Analyst

Yes. I would just underscore -- I mean we've done a lot of transformation in the business. We've built good fundamentals, and we have good building blocks in place as we move through the year.

Operator

Operator

And your next question comes from the line of Mark Altschwager with Baird.

Mark Altschwager

Analyst · Baird.

I wanted to touch on the real estate side. You talked about taking advantage of some opportunities [indiscernible] and it sounds like the leasing environment has turned more favorable based on your comments and some from your competitors. So with that in mind, could you just update us on how you're thinking about the potential for the pace of the A&F rightsizes over the next 1 to 2 years? I know availability had been a -- has been a constraint there. I think your -- the slide in your outlook, it looks like you're planning on actually fewer in 2020 versus 2019. So if you could just touch on that and the potential for acceleration?

Fran Horowitz-Bonadies

Analyst · Baird.

I'll kick off, and then I'll let Scott get into a little bit more of the details. So yes, we just came through some of our negotiating with our landlords. And as you know, we are one of the few global retailers that's investing in stores. And we were able to have very constructive conversations with them. We were pleased with the outcome. I also mentioned more specifically on -- in my formal comments even at A&F Fifth Avenue that we're going to keep that open for another year because we're able to come up with a mutually agreeable opportunity for ourselves. I'll let Scott get into a little bit more of the detail about that pace ahead.

Scott Lipesky

Analyst · Baird.

Yes. Thinking about the new experiences that we'll deliver. We had 90 in 2019. Our expectation is for around 75 in 2020. The total new stores around 40 each year there so very consistent. The availability of remodels and rightsizes is really what's swinging it a little bit year-over-year. So we're excited to have 20 more rightsizing opportunities this year. As we've talked in the past, these are hard to come by because we need more partnerships from our landlords in order to move out of our space or to carve up our large store into a smaller space. On the remodel side, the pace at Hollister is slowing a little bit. We've gotten through a pretty good chunk of the fleet so that we expect that to slow down a little bit as we go through year after year, but really excited about delivering another 75 in this year.

Mark Altschwager

Analyst · Baird.

And Scott, just a quick modeling follow-up. A lot of moving pieces. Could you just speak specifically on how you're thinking about free cash flow for 2020? And just any detail on how you're planning inventory through the year?

Scott Lipesky

Analyst · Baird.

Start with inventory. So on that, we try to keep it right around sales. So coming into this quarter, we were down 1%, and sales in Q4 were up a bit on a constant currency basis, are up 3% on a total basis, up 2% for the year on a constant currency basis. So feel good about our inventory planning. Our free cash flow, it goes down our normal capital allocation walk. Investing in the business from there, it's share buybacks or debt repurchases. We did a little bit of both in 2019. We returned $115 million to shareholders through buybacks and the dividends. And we also dropped down about $20 million of our debt. So excited to use the liquidity and the strong balance sheet that we have to continue to return cash to shareholders and deleverage the organization.

Operator

Operator

Your next question comes from the line of Susan Anderson with B. Riley FBR.

Susan Anderson

Analyst · B. Riley FBR.

I was curious maybe to get your thoughts looking out the next few years, just on your longer-term operating margin goal taking a step back this year due to the coronavirus. But how are you thinking about that as we kind of look out over the next 3 years and the opportunity there?

Fran Horowitz-Bonadies

Analyst · B. Riley FBR.

Okay. So I'll kick off. So the 3 key levers that we talk about are still the 3 key levers that we're focused on. So clearly, driving our top line is opportunity #1. We see that from a comp perspective domestically and from a net sales opportunity internationally, as we continue to build our market share outside of the U.S. Gross margin expansion would be lever #2. And then 3 would be operating expense leverage driven primarily through these opportunities that we have with our global real estate optimization strategy.

Scott Lipesky

Analyst · B. Riley FBR.

I'll just add on to the international piece. We are super excited long term. We believe in that business. We're investing in our teams. It's something we talked about through 2019, and we will continue to invest in our teams. So we have high aspirations for the international business. There's clearly a lot of noise out there in key markets in Europe and with the coronavirus in Asia and moving less. But we are optimistic long term, and that's going to be a key driver for us long term. Fran mentioned the U.S. piece of this. We had our tenth consecutive quarter of positive comps. The brands are getting stronger year after year. The foundation of the company is getting stronger year after year. We believe that we can keep that going in the U.S. and then we have a ton of white space to fill in, in international markets. So optimistic long term, and we're going to lean in our teams in these local markets to help us build.

Susan Anderson

Analyst · B. Riley FBR.

Great. That's helpful. And if I could just add a follow-up on just the fashion or product side of things. Maybe if you could talk a little bit about how you see 2020? Do you still see significant opportunity on the denim side maybe with new fits or washes? And then do you see any other opportunity within pants going forward or bottoms?

Fran Horowitz-Bonadies

Analyst · B. Riley FBR.

So the answer to both of those questions is yes. We're excited about what's continuing to happen in denim in both brands and all genders. And there's so many exciting new things happening. The high-rise continues to get more and more important. The customers are responding now to a straight jean as well, which is something a little bit newer for her. Our Curve Love continues to grow in both brands. And in men's as well, men's denims has been strong. So super excited. As far as volumes go, there's lots of things happening in volumes we had throughout the year, not just in denim but in short and in skirts. So we're seeing some newness happening as well. So we're capitalizing on all the signs that we're seeing today.

Operator

Operator

Next, we'll go to Tiffany Kanaga with Deutsche Bank.

Tiffany Kanaga

Analyst

Thank you for all the very helpful detail around the coronavirus impact. Could you help us understand a little better what level of disruption from today is folded into your full year projections in terms of coronavirus, whether you assume any incremental worsening conditions in particular regions or if we're past the deepest impacts in your view? What is the incorporated time line for moving beyond sales and supply chain disruption in areas that are already affected? And especially what you factored in with respect to potential challenges in Europe?

Scott Lipesky

Analyst

Okay. Let me get after this one. All right. So thinking about how we set up the year, the $60 million to $80 million is based on a first half impact. So we have looked at this as more of a 6-month phenomenon at this point. Again, no one knows. There's a ton of uncertainty out there. The way we've broken out that $60 million to $80 million is we have -- we're leaving what's happening in the APAC region right now, seeing store closures from day 1 of the quarter in mainland China and seeing some significant impact on the Hong Kong business also. So that's a big piece of this is what's happening in the APAC region. As we think about what's happening versus what's going to happen, we've given ourselves some provision, I guess I would say, on the European tourism business to continue to suffer a little bit as the travel restrictions get more and more intense. I think we've seen that more and more out of China and into Europe but also global travel from corporations. So I think the travel is continuing to slow. So we have a provision in there for that. Same impact has happened in the U.S. as we think about our stores, up and down the coast, on the east and west side, that we're seeing an impact to those stores already from a reduced travel, and we would expect that to continue. So lots of moving pieces, as you said. I'll move on to the supply chain. With the supply chain, it's getting back up and running. I think we're optimistic that we can get past any significant amount of delays. We are seeing some delays right now. I think they're pretty consistent with what others have said in kind of that 2-, 3-, 4-week period. We're going to look for different options on transportation in order to accelerate the travel back here to the U.S. or our European DC. So optimistic that we can work through that.

Operator

Operator

And your next question comes from the line of Janine Stichter with Jefferies.

Janine Stichter

Analyst · Jefferies.

I wanted to ask a little bit about Gilly Hicks. Another strong quarter and sounds like you're investing a little bit more in that business there. Can you give us an update on how many side-by-sides and carve-outs you currently have, what the mix looks like next year? Just any more color you can give on kind of where you see the opportunity and where you've been seeing the recent trends.

Fran Horowitz-Bonadies

Analyst · Jefferies.

I'll let Scott get into the detail of the side-by-side, of course. Just real quick, on a high level, Janine, we are seeing really nice product acceptance for Gilly, and we were able to open up several side-by-sides and carve-outs this year and have several plans as we head into '20. So the consumer globally is responding nicely to both the intimate piece of that business as well as fleece piece of that business. We do have some exciting new product launches coming up later in the year that I can't share yet but some exciting new things happening. And we've also separated the teams, which was some news that we talked about earlier today, because the Hollister team and the Gilly team, in order for both of them to grow, we've separated the teams and named a new lead for Gilly, which we're excited about. And Scott is just quickly looking up the numbers...

Scott Lipesky

Analyst · Jefferies.

Yes. In 2019, we opened additional 15 carve-outs -- or I'm sorry, side-by-sides for Gilly, an additional 7. It's something that we will continue to do this year. We have more slated. We love what's happening in that box for the side-by-side. It is improving the productivity of the box and really having that special entrance for Gilly or that special room, and a carve-out for Gilly really helps it kind of isolate as a separate brand. And so we're excited about the response from the customer. It's something we're going to remain on that track as we go through 2020.

Fran Horowitz-Bonadies

Analyst · Jefferies.

If you get the chance to get up to Garden State Plaza, it's a great example of a new side-by-side that we opened in the fourth quarter of 2019.

Operator

Operator

Next, we'll go to Kimberly Greenberger with Morgan Stanley.

Kimberly Greenberger

Analyst

Fran, I wanted to follow up on your earlier comments with regard to women's denim selling out. And I'm wondering if you feel like your kind of base level in stocks in some of your evergreen denim styles might be on the light side if you're planning on making some investments there. And when we would see that flow in 2020? And then it sounded like you were sort of reflecting back on that 5.8% long-term operating margin target and saying the like-for-like comparison is 5%, if you look at it on a constant currency basis. So should we take that as 5% is your sort of new long-term operating margin target? And do you feel like that is realistic and achievable in the time frame originally presented?

Fran Horowitz-Bonadies

Analyst

So just for clarity on the women's denim, let's break down women's and girls. So starting with Hollister. What we have seen is an outsized move from our customers from what we call our core QR fashion, which I imagine is what you're referencing to on the evergreen style. So the core piece of the business, we've been transitioning into more fashion inventory. We've been doing that since the third quarter and into the fourth quarter. The demand for the fashion just continues to outpace the amount that we keep bringing in, but we are currently working on catching those inventories up. Women's and specifically for A&S has also been a nice transition into the fashion business that they did not have as much core to transition through. I'll let Scott answer the second part of your question.

Scott Lipesky

Analyst

On the long term, the 5.8%, that is still a target for us long term. And based on how our peers have been operating, we feel like we should be beyond that. It's something we talked about since our April '18 Investor Day. We have a lot of work to do from our transformation and our store optimization work. Specifically, to get to that 5.8% is the first point, but we believe, long term, we can be above that. So the 5.0% is meant to give a little, I guess, clarity around how impactful the FX has been over the past 18, 24 months, so just a level set there.

Operator

Operator

Next question comes from Janet Kloppenburg with JJK Research.

Janet Kloppenburg

Analyst · JJK Research.

Fran, I wondered if you could touch on the progress of Hollister, maybe focus on both Europe and the U.S. I know you talked about some categories improving, but can you confirm that Hollister comps were positive in North America in the fourth quarter? I think you said that, but I may be mistaken. And also, the European performance was better than expected in the fourth quarter. So I wondered if you could talk about the new merchandising team and the progress being made there. And lastly, excluding the coronavirus, I was wondering if you could give us an idea of how U.S. trends are here in the early spring? The stores look quite good.

Fran Horowitz-Bonadies

Analyst · JJK Research.

Okay. Let's start with the progress on Hollister. So number one, the guys business was a record for the quarter again. So strong guys business domestically and internationally. The girls business did make progress and it made progress in certain categories, both internationally and domestically. Those are the kind of the 2 gems that I've highlighted, which was making progress in top and making progress in denim. And we're seeing progress in both of those across both channels.

Scott Lipesky

Analyst · JJK Research.

On the comps, we didn't give regional by brand comps.

Janet Kloppenburg

Analyst · JJK Research.

Okay. Yes. Okay. So go ahead with the progress in the Europe plan.

Scott Lipesky

Analyst · JJK Research.

I'll just reiterate what I said a bit earlier. Progress in Europe specifically was across brands. We talked a little bit -- I'll start with the macro and Fran can chime in on some products. Seeing from a macro stabilization, Brexit is something that we talked about as being an impact in Q3 as it was really ramping up. Having a little bit of clarity there has seemed to help us in the U.K. business. Hollister is a little more impacted by that with the bigger store counts across the U.K. So I think that was a bit of a helper. And then just seeing some of the stabilization as you think about France and Italy and Spain as we got through the quarter. And then as the weather got a little more seasonal in Europe in Q4, our products were aligned with what the customer is looking for. So again, across the business and across brands, saw some of that product improvement quarter-over-quarter also.

Operator

Operator

And your next question comes from the line of Marni Shapiro with Retail Tracker.

Marni Shapiro

Analyst · Retail Tracker.

Congratulations. The stores look really fantastic. You've invested on the high marketing. And I think you talked about the numbers were up, spending was up a little bit in 2019. Are the numbers going to be up, investments in marketing up in 2020 on top of what was up in 2019? And are you investing both in the U.S. the same rate as international? Or is it more weighted in one area?

Scott Lipesky

Analyst · Retail Tracker.

Marketing will be up in 2020 off of an increase in '19. We made a really nice step-up back in 2018 with marketing. We continued in '19 and will continue in '20. We are investing in both -- some of this incremental spend in both the U.S. and international markets. We've been building our teams in Europe and Asia on the marketing side. And we're excited to feed them a little bit of marketing dollars in 2020 to get to -- our localization efforts rolling.

Marni Shapiro

Analyst · Retail Tracker.

That's what I was just going. So you have a team on the ground because the marketing in Asia is very different than it is here until you've built a team there to tackle it. It's not being done out in the U.S. necessarily?

Fran Horowitz-Bonadies

Analyst · Retail Tracker.

Well, that's the transition that we're in right at the moment because we talked this year, Marni, about how we've launched the regional offices in EMEA and APAC, London and Shanghai, respectively. And we're building -- we're currently building those teams. They've been working with the global team here in the U.S. and then they will be responsible for their own individual local campaigns.

Marni Shapiro

Analyst · Retail Tracker.

Fantastic. And can you just remind me as far as Tmall and those businesses, where you guys stand and how that looks?

Scott Lipesky

Analyst · Retail Tracker.

Tmall is the bigger piece of our digital business in China. The business has been good. More recently, it's been impacted by the coronavirus. We're really excited about some merchandising and marketing talent that we put into the Shanghai office and really building an assortment for Tmall and building a better strategy for Tmall versus what we had in the past. So we think it's a huge long-term opportunity for the company. We've had nice growth for this place but looking forward to accelerating that in the future.

Operator

Operator

We have one more question. We'll take that from David Buckley with Bank of America.

David Buckley

Analyst

I had a question on the kids business. It sounds like it was another strong quarter for the year. How large is the category now? And what have been the key drivers of the momentum there?

Fran Horowitz-Bonadies

Analyst

So we did have a nice quarter for kids. The product reception to kids has really been very strong. Our whole mantra on life is play (sic) [ play is life ] and letting kids be kids is really resonating from a marketing perspective. We don't break the category out. We report on the Abercrombie brand in total.

Operator

Operator

It looks like we have no further questions at this time. So I'd like to turn it back over to Fran for any additional or closing remarks.

Fran Horowitz-Bonadies

Analyst

I just want to say thank you very much, everybody, for this morning, and we look forward to updating you all on our continued progress on our next call.

Operator

Operator

That does conclude today's conference. We thank everyone again for their participation.