Michael S. Jeffries
Analyst
Good morning, everyone. Thank you for joining us today. I ended my comments on our last earnings call by saying that there were greater challenges and uncertainty in the back half of the year, but that we remain confident in our strategy and in the underlying strengths of our brands. Clearly, our results for the third quarter were impacted by some of those challenges. Equally, however, our confidence in our long-term strategy and the strength of our brands and in our ability to create long-term shareholder value, in particular through our international expansion, is unchanged. So I would like to start this call by being very clear on 2 points: First, that our strategy is unchanged; second, that our financial objectives are unchanged. As you know, our strategic objective is to leverage the international appeal of our iconic brands to build a highly profitable, sustainable, global business. This means continuing to open highly profitable stores in Europe and beyond that, in Asia and other new markets. In the U.S., it means driving productivity back toward peak levels while closing underperforming and nonbrand-right stores. In direct-to-consumer, it means investing to drive greater penetration, particularly internationally, in this very profitable channel. With that, I would like to make some specific comments on our performance during the quarter. First, our European business. While slowly -- while slowing somewhat during the quarter, it is very robust and healthy by any objective measure. If anyone doubts that, I strongly encourage you to visit London, Milan or Paris to see firsthand what is happening in our flagship stores there or to visit our recently opened stores in Dublin, Paris, at the Wijnegem Shopping Center in Antwerp or at the Gallerian mall in Stockholm. In each of which, we are annualizing at over $10 million. Our London flagship remains highly profitable, second only to A&F Fifth Avenue in overall profit contribution but with a higher four-wall margin. The Milan and Paris flagships are not far behind. And just 2 weeks ago, we had another very successful flagship opening in Madrid. Just 3 years after we opened our first Hollister store in Europe, we now have 50 stores annualizing at well over $0.5 billion. In the U.K., our most mature European market for Hollister, four-wall margins were very strong while we continue to comp positively and opened 5 new stores during the quarter. We are proud of what we have accomplished in just a few short years in Europe, but more important, we are excited about the opportunity ahead of us. We are not immune to the macroeconomic environment, so we demand high profitability levels from our new stores based on conservative assumptions, and this underpins our belief in the long-term sustainability of our brands. If anyone is inclined to believe that a softening of our business in Europe, this quarter, in the face of severe macroeconomic headwinds is a major issue for our model, frankly, I think they are missing the forest for the trees. In Asia, we are very pleased with our first Hollister store opening in Hong Kong, which is also tracking to be over a $10 million store. We remain excited about our first openings in mainland China during this quarter. Turning to the U.S., our tourist stores also remain robust, with Florida particularly strong. Within the U.S. promotional chain stores, we have chosen to keep our focus on driving productivity, and we were effective in doing that during the quarter. To do this, we chose to keep our AURs down in these stores, which combined with double-digit AUC increases, put significant pressure on our gross margins in excess of the expense leverage we achieved. We expect that pressure to reverse in the next few quarters, with trends on both AUR and AUC improving and with the benefit of additional store closures. Turning to DTC. Our strong overall growth was driven mainly by the U.S. Looking to 2012, we are highly focused on driving faster growth in our international business. As part of this, we have recently initiated fulfillment of European DTC sales from our third-party distribution center in the Netherlands. We continue to expect that we will drive strong profitability growth from each of these channels and improve our operating margins by growing our home office and other central expenses at rates well below the overall rate of sales growth. In conclusion, I would like to reaffirm that our strategy is very much on track. We have always said that we are not immune to the macroeconomic environment, but we are very confident that the quality, commitment to standards and pursuit of excellence on which our business is based stand us in very good stead to weather external impacts to our business. I'll now turn it over to Jonathan, but we'll be happy to take your questions later.