Cheryl Miller
Analyst · Morgan Stanley
You bet and I think this is, first of all, I have a lot to learn and recognize that I want to harness the knowledge only Mike, but also the 26,000 associates that are here at AutoNation. And so probably from an operator's perspective, I believe the answers is here in the stores. And the only way to find those answers is to get out and ask your teammates, like what gets in the way, the way customers want to shop and how do we enable that to go make that happen? So to your earlier point is a little premature for me because I need to shop more stores, they need to walk with my leaders that actually been doing this a long time and need to have those conversations that how do we enable that customer shopping experience, both present and in future. Your translation I think what you're asking is, how do you translate a brick-and-mortar to digital, and I had privilege to be on both sides of that equation. You’re saying we don't have agents, we don’t have branches, we have to do things through technology and mobile and phone and increasing through voice, so Alexa and Google Home and thinking about those kind of things. So, the beautiful thing about it is, I don't have a constraint there and I have to innovate around that whether taking a picture of your check and so you can deposit because I don't have branches for you to deposit your checks. We have to innovate and own that pattern to be able to deliver that. On our side though, I think the trick and it’s not really trick, but it’s understanding what the data is telling us and getting that data in the hands of our store managers, our general managers, our customer care associate, and allowing them to tailor the shopping experience or the service experience of the customer based on what they want to do, and I think that's the secret to great brands like Home Depot or USAA. We’re going to serve you the way you want to be served, not the way that we want to serve you. And I think the nuance conversation, but in this case AutoNation because of our J.D. Power awards, our coast-to-coast, I will call it breadth and depth, we have the ability, the question really is how do we leverage the data to know when a customer wants to come and spend three or four hours and getting every vehicle and spend a lot of time and be on the lot and enjoy that experience. Or how do we deliver that to the example that we talked about already is, I want to complete end to end digital experience, and I want the automobile delivered to my front driveway. Those are the great things that I think omni-channel brings but you are going to start with the data, you have to start with the data what your customers are asking for and then you have to use a little design thinking and go a little deeper and understanding of what and why and then from there you count on great people and processes to bring that together. And so I actually love the idea of owning the last 5 yards finally, we have the store so we own the last 5 yards, which is the most important in the customer care effort and we have the locations, so like our changes.