Michael Maroone
Analyst · Wells Fargo
Yeah, but we are viewing digitally and the brand in a much more and much broader point of view. This will include capabilities in used car, service, parts, finance, insurance. So we are really looking at the whole spectrum of how we interact with our customers, and we are also going to be looking to broaden the brand attributes of AutoNation and move into different business fields with branded products from AutoNation, whether that's service contracts, warranty contracts. We are full of ideas. So it was beginning a year ago. We saw the opportunities, we are thrilled with where we are. After a year, we have more ideas and more conviction today than we did a year ago, and clearly though, in digital, what we want to deliver within a year from today, is that customers, when they go to an AutoNation site, in the digital world, they can select specific vehicles, get a smart choice, fair price from AutoNation, buy that vehicle online by putting down a deposit in a transaction, that vehicle will then pulled from our inventory. Customer is issued a certificate that they have purchased that specific vehicle for that specific price, and when they arrive at the AutoNation dealership, we welcome Mr. or Mrs. Smith and say, here is your car, its right here. We have a copy of your certificate, and then we expand those capabilities to all the other parts of the business. So, we are on our way down that journey and its not that we are looking to save the cost savings by cutting off third parties, to the extent that we shift the business to the AutoNation sites that money would be reinvested, rather than third parties selling their brands, we will be taking that money, and building our brand. That's the way I think about it.