Tim Hockey
Analyst · UBS. Please go ahead.
Just a little bit more color, because I know there’s a lot of question marks on expenses. If I could sort of summarize, on the – we’re quite confident that we can hit the synergy expense target that we laid out in the deal model, number one. Number two, if the revenue environment had stayed the same as anticipated at the end of 2016, then you would be seeing a much more direct drive linked to that expense synergy number in the underlying run rate. The fact of the matter is that we’ve had very strong engagement in growth since then and as a result, it’s driven the revenue numbers that you’re talking about. So this is a bunch of investments that we want to take this opportunity to make. So let me just, sort of, walk through the high-level categories. I mean, the first is, just handle the higher levels of retail engagement we’ve seen in 2018 and hopefully, same in 2019. Second, I’d say we’ve – you’ve heard me talk about being a customer experience-based organization, and we’re going to take the opportunity to invest in increasing our service levels to clients. That’s in the short term. That’s in, literally, just more bodies on phones, et cetera, so that we have trained associates available to deliver a high level of service. We’re also increasing our advertising spend this year to the, sort of, a run rate level of the $300 million, which is, obviously, driving more revenue and growth with fairly good marketing efficiency, I’d say, too, given the market activity. And lastly, we want to make sure that we continue to the theme we’ve talked about over the last couple of years and investing in technology. Because ultimately, we believe that will bend the cost curve and provide an even better and lower-cost client experience for the long term. So having said all that, I know we’re still within the non-GAAP expense range for the year if you back out the margin losses. And as Steve said, we’re committed to operating leverage going forward. Next year will be a bit noisy, obviously, because of the synergies in the revenue growth we’re expecting. So it will be quite – but going forward, we’re – we still see a long term as one of our key operating metrics to make sure that there’s revenue growth that’s better than our operating expense growth. So I just wanted to give a little bit color of what the philosophy is on where we’ll invest for growth when times are good.